Luo Yu

近日，第137屆中國進出口商品交易會(以下簡稱“廣交會”)正式開幕，近3.1萬家企業齊聚千年商都廣州，拓市場、談合作、話商機。

In the lively scene of the Canton Fair, there is an "old face" - Sichuan Lituo Auto Parts Co., Ltd. (hereinafter referred to as "Lituo Auto Parts") from Chengdu Qingyang. It is said that it is an old face, because since its establishment at the end of 20 years, Lituo Auto Parts has participated in the super 0 Canton Fair, and has gained many partners and market opportunities at the meeting.

喜人的銷售業績，是支撐利拓汽配連續多年參加廣交會的最大底氣。成立之初，公司年出口額僅約200萬美元，而去年這一數字增長至3200萬美元以上，產品遠銷海外100多個國家(地區)，公司職工也從最初的3人拓展到近100人。

今年第一季度，利拓汽配迎來出口額超1000萬美元的“開門紅”，但企業並不為此沾沾自喜，今年還將致力於開拓國內市場、建設外貿電商獨立站，從“牆外香”到“內外兼修”，助力公司業績再上一層樓。

Old faces of the exhibition

Participated in the super 20 Canton Fair

佔地面積約30平方米的廣交會利拓汽配展廳，面積不大卻“五臟俱全”。作為一家主營售後市場汽車零配件及用品出口的公司，利拓汽配“一口氣”將公司的逾百種精品商品帶到廣交會現場。

In the exhibition hall, from time to time, businessmen come to visit the company's exhibits and carry out docking negotiations. The staff enthusiastically introduced the company to the visitors, and distributed promotional materials and business cards in order to reach cooperation.

Products in the exhibition hall of Sichuan Lituo Auto Parts Co., Ltd. Photo courtesy of Qingyang District Rong Media Center

"The Canton Fair has a long history and great influence. During this period, there will also be many foreign friends to visit and negotiate, which is highly consistent with the company's export business direction. Li Hui, chairman of Lituo Auto Parts, believes that participating in the Canton Fair can not only show the company's image, improve exposure and visibility, but also meet merchants from all over the world, and the company can expand the market and obtain new opportunities for development.

提及廣交會帶來的發展機遇，有一件事讓李輝記憶深刻。大約七八年前的一次廣交會上，有一位客戶在利拓汽配展位前靜靜觀察了2個小時左右，然後走進展位簡單閒聊幾句並交換了名片。“當時我們都沒特別注意，但不久后我們收到了他發來的郵件，是一張一長串、涉及大量品類、規格超1000個的汽配產品詢價單。”李輝回憶，後來公司還邀請客戶來成都實地考察，並建立了長久合作關係。如今，該客戶每年與公司的訂單穩定在300萬至400萬美元之間。

As early as more than a month before the opening of the Canton Fair, Lituo Auto Parts began intensive preparations. The company attaches great importance to which goods to bring to the conference and how to place the goods participating in the conference. "Every Canton Fair is a market opportunity, and we naturally can't miss it." Li Hui introduced that for this reason, the company also specially arranged more than 10 business backbones to attend the meeting to help them increase their knowledge and enhance their skills.

In the warehouse of Lituo Auto Parts, thousands of goods are placed in an orderly manner. From transmission shafts and engines to brake pads and screws, the parts and components of automobiles are quite complete here. "It's no exaggeration to say that the goods in the warehouse can basically be assembled into a complete car." Li Hui proudly said that the company is committed to providing foreign car owners with high-quality auto parts, so that they can feel the development level of China's automobile industry, and then show a good image of Made in China.

New development measures

Establish a three-dimensional sales system to respond to market changes

There are many uncertainties in international trade and greater market risks, and the road to sea is not smooth. However, Lituo Auto Parts has maintained double-digit sales growth for 5 consecutive years. In Li Hui's view, behind the rising performance, it is inseparable from the company's supply chain diversification and market diversification strategy.

"It's often said that you can't put your eggs in one basket. For the company, it is to promote the diversification of the supply chain and the diversification of the market. Li Hui said that China is the world's largest manufacturing country, with a complete range of industries and rich varieties. In this context, the company is able to reach supply agreements with more than 2000 domestic auto parts manufacturers with qualified products and excellent quality to ensure the stability of the supply chain. "In recent years, the country has vigorously promoted the joint construction of the 'Belt and Road', and our export markets are mainly distributed in Asia, Africa, South America and other places. At present, the company has set up warehouses in Shanghai, Tianjin, Ningbo and other places to facilitate the export of products. ”

In the past year, in the face of the complex and changeable international trade market, under the requirements of the "innovation" layout of Sichuan Foreign Trade Group, Lituo Auto Parts has also had many new ideas and new measures. Continuing to deepen the stock market and gradually expanding the domestic market is one of the directions of the company's efforts.

Sichuan Lituo Auto Parts Co., Ltd. exhibition hall. Photo courtesy of Qingyang District Rong Media Center

"The support and encouragement of many favorable policies have provided opportunities for us to gradually expand the domestic market and create a domestic and international dual circulation." For example, Li Hui said that the Ministry of Commerce will build a platform for foreign trade enterprises to expand domestic sales, and continuously enhance the confidence and confidence of China's foreign trade and Chinese enterprises to cope with various risks and challenges; The Provincial Department of Commerce and other 9 departments issued the "Implementation Plan for Promoting the High-quality Development of the Automobile Aftermarket in Sichuan Province", proposing to expand the collaborative space of automobile integration and zero, improve the two-way opening and facilitation measures for investment, establish a policy promotion, service guarantee and risk prevention and control system, support the integration of chain enterprises into the international division of labor in the automobile industry, and improve overseas marketing and after-sales service capabilities...... With the blessing of many favorable policies, all employees of Lituo Auto Parts are full of confidence in expanding the domestic market.

“青羊對我們的説明也很大。自公司成立以來，相關部門便指導幫助我們申報信保補貼、展會補貼、就業補貼、出口退稅等各項補貼，2024年公司獲得補貼逾30萬元、退稅逾2200萬元。”李輝說，去年青羊還成立了外貿綜合服務站，幫助企業揚帆出海。青羊主動靠前的服務態度、精準有效的幫扶措施，切實解決了公司困難、增強了公司發展信心。

This year, Lituo Auto Parts also plans to set up its own independent foreign trade e-commerce station. "Previously, the company's online sales business mainly relied on Amazon, eBay and other e-commerce platforms, and now we are building our own shopping website." Li Hui introduced that the website will list the product, price, technical parameters and other information in detail, and customers can enjoy home delivery service by selecting the product and clicking to buy.

"We hope to build a three-dimensional sales network covering international and domestic, online and offline. After several years of hard work, we were able to gradually transfer the online sales business to our own platform. Li Hui is looking forward to this. (Zheng Dongliang)