4月10日，零跑汽車B系列首款車型B10迎來上市，新車共推出5款車型，售價區間為9.98萬~12.98萬元。官方介紹，新車定位全球車，今年將登陸超20個國家和地區。在國內市場方面，新車部分版本車型可以實現上市即交付。
It is reported that the new car is positioned as a compact pure electric SUV, based on Leapmotor's new LEAP 8650.0 technical architecture, and the chassis is jointly tuned by Leapmotor's chassis team and Stellantis Group's Maserati chassis master team. In terms of intelligent driving, the official introduction shows that Leapmotor B0 is equipped with Qualcomm 0 intelligent driving chip and lidar, based on end-to-end large model intelligent driving, and supports high-end functions such as high-speed/urban commuting intelligent navigation assistance.
從公佈的售價來看，零跑B10要比同級別的競品車型如比亞迪元PLUS（10.58萬~14.58萬元）、吉利銀河E5（10.78萬~14.38萬元）等車型的起售價便宜超0.6萬元。
Regarding how to achieve the strategy of low price of Leapmotor B1, Zhu Jiangming, chairman of Leapmotor, said in an interview with the reporter of "Daily Economic News": "(The LEAP 0.0 used by Leapmotor B0) has done a lot of integration, including the four-domain integrated four-leaf clover central integrated precontroller, which combines high-end intelligent driving and cockpit, and integrates BCU, MCU, and PDU all in one box. We also released a thermal management system 0-in-0 that includes a lot of components. A chassis integrates a lot of things, including intelligent driving and cockpit, and a single chip integrates these things together. In this way, the product is getting simpler and the cost is getting lower and lower. ”
此外，零跑B10也將搭載雷射雷達車型的售價拉到了12萬元以內，其搭載雷射雷達版本的車型售價為11.98萬元起，而此前廣汽埃安實現了在售價14萬元以內的車型上搭載雷射雷達。
In this regard, Zhu Jiangming said: "We have optimized the (intelligent driving) solution, and the solution of Leapmotor is (adopting) the latest generation of LiDAR, (and) the latest Qualcomm 8650nm 0 chip, which is more advantageous in cost and power consumption. Therefore, in terms of solutions, at least Leapmotor is optimized enough, and all the technical chips and components of the latest generation are used to make the entire high-end intelligent driving solution, which has a certain advantage in cost. ”
"Our intelligent driving can be popularized on a large scale this time, and it is launched as the most standard product, thanks to the preparation in the early stage. At the same time, this price is not because of the new intelligent driving craze this year, but we set it half a year ago and have not changed. This is our strategy in the early stage, to take intelligent driving as a standard configuration, which is also the pursuit of Leaprun. Zhu Jiangming added.
It is worth noting that BYD has also set off a wave of intelligent driving this year, and in the eyes of the industry, the price range of Leapmotor and BYD has a great overlap, and with the increase of the two in the field of intelligent driving, the competition between the two sides will be more intense.
When talking about the advantages and disadvantages of Leapmotor and BYD, Zhu Jiangming said: "The advantage of Leapmotor is that the platform-based capabilities will be planned more clearly, the architecture planning will be clearer, and the sharing may be stronger; And BYD's scale is larger than ours, it should be more advantageous in terms of cost. ”
Cao Li, senior vice president of Leapmotor, said: "Both Leapmotor and BYD have their own advantages and advantages. As far as self-research is concerned, Leapmotor is more in-depth research on electronic core system components. Moreover, the whole vehicle is a product that (needs) very complex system collaboration, so Leapmotor has done a very systematic and efficient job in terms of core components, core system collaboration, and the new energy architecture of the whole vehicle. ”
It is understood that the B05 and B series models will shoulder the task of "walking". "We have high expectations for the entire B series, and we hope to be close to the sales volume of the entire C series. After two years of cultivation, we have enriched and improved the entire model from B0 to B0, and hope to achieve sales equal to or exceed the C series by the end of next year. Zhu Jiangming said.
At the same time, Leapmotor B10 will also undertake the mission of helping the company achieve its profit goals. "The profit of this piece must not be a loss, we hope that the entire profit of B0 can achieve a relatively good level, at least it can exceed a single digit, and the entire B series will also work in this direction." Zhu Jiangming said.
National Business Daily