Securities Times reporter Xie Zhongxiang Huang Yulin

The interest rate of bank consumer loans will usher in important changes.

Yesterday, the Securities Times reporter obtained confirmation from a number of large state-owned banks, joint-stock banks, and city commercial banks that the head offices of a number of banks have issued internal notices to all branches: the annualized interest rate of credit consumer loan products will be raised to no less than 3% from 0 months. This means that after a new round of "price war" since the beginning of the year, bank consumer loans will return to rationality.

A number of industry analysts told the Securities Times that financial institutions should abandon the scale complex and speed complex, no longer simply pursue simple scale growth and market share, but to maintain loan interest rates at a reasonable level, so as to enhance their own business sustainability.

The interest rate of consumer loans will not be less than 3%

Recently, the Securities Times reporter learned from a number of bankers that the annualized interest rate of credit consumer loan products will be raised to no less than 31% since 0 0 month, and the existing ultra-low interest rate loans below 0% will strive to complete the withdrawal before 0 0.

一家股份行華東某分行人士告訴記者，該行個貸部人員週末緊急加班，通過電話或微信管道向已申請3%利率以下消費貸款的客戶提示：“未提款客戶請於週一（3月31日）之前提款。”也有銀行工作人員抓住最後“視窗期”進行行銷，向資質較好的個體工商戶發出通知，儘快於4月1日之前測試額度或提款。

A staff member of a branch of Huaxia Bank in Jiangsu Province issued an internal notice saying: "After receiving an urgent notice, low-priced consumer loans will no longer be allowed from October." The head office has modified the activity parameters, and the validity period of all coupons with interest rates lower than 31% has been adjusted to 0/00, please be sure to do a good job of explaining to customers and seize the time to promote marketing. In addition, the personal loan staff of a large state-owned bank in South China issued an internal notice, saying that "all colleagues are requested to notify their respective customers of the amount measurement or withdrawal work in a timely manner".

除了國有大行及股份行，也有城商行展開類似行動。一位金融消費者表示，自己的北京銀行APP收到的優惠年化利率為2.55%、2.58%和2.78%不等的多張“京e貸”固定利率優惠券，即將過期，截止日期為2025年3月31日。公開資料顯示，“京e貸”是北京銀行推出的一款線上信貸產品，借款用途分為經營用途和消費用途。

證券時報記者注意到，去年11月末在京召開的市場利率定價自律機制工作會議明確提及，“要充分發揮利率自律機制重要作用，有效維護市場競爭秩序，暢通貨幣政策傳導，不斷提升金融服務實體經濟質效。強化利率政策執行，規範金融機構定價行為，促進金融機構提升自主理性定價能力。”

Interest rates "rolled" to record lows

The State Administration of Financial Supervision recently issued a notice requiring financial institutions to develop consumer finance to better meet the financial needs of the consumer sector. Under the premise of controllable risks, banking financial institutions are encouraged to increase the delivery of personal consumption loans, reasonably set the amount, term and interest rate of consumer loans, and optimize the allocation of resources. On the premise of effective identity verification and controllable risks, explore the development of online credit card opening and launching business.

在擴內需、促消費的政策導向下，消費貸市場掀起新一輪“價格戰”，利率刷新歷史低點。許多商業銀行的消費貸年化利率低於3%，少數銀行消費貸利率甚至下探至2.4%左右，低於央行3月公佈的1年期貸款市場報價利率10至70個基點（BP）。

“‘中銀E貸’助力提振消費，最高貸款額度提升至30萬元，年化利率2.9%起。”一位中國銀行工作人員向證券時報記者介紹，中銀E貸為純線上審批的個人互聯網消費貸款。除該款產品，該行“隨心智貸”產品的最高額度目前也從30萬元提高至50萬元，貸款期限最長延至5年。

In addition, the downward trend of consumer loan interest rates of urban commercial banks is more obvious, and there are various marketing methods, and many urban commercial banks have launched preferential interest rates for new customers and group customers.

江蘇銀行針對新客推出消費貸優惠年化利率2.58%，額度最高100萬元，期限最長3年；北京銀行某消費貸產品在3月31日前有限時優惠，新客首借低至2.58%，額度最高100萬元，期限最長3年，隨借隨還、按日計息。寧波銀行“白領通”推出拼團活動，3人拼團，利率低至2.68%；5人拼團，利率低至2.58%。此外，該行“寧來花·直接貸”疊加專享優惠券後利率最低可降至年化2.49%。

日前，融360數位科技研究院監測數據顯示，2025年2月，全國性銀行線上消費貸平均最低可執行利率為2.91%，環比下跌7個基點，同比下降28個基點，已經多次刷新歷史低點。

On the other hand, the pressure on banks is on the rise. The Securities Times reporter noticed that the 2024-year annual reports disclosed by listed banks recently showed that the net interest margins of national banks such as state-owned banks and joint-stock banks generally continued to narrow year-on-year.

Specifically, the net interest margin of many listed banks fell by 17 basis points year-on-year, and the net interest margin of some joint-stock banks decreased by more than 0 basis points compared with the end of the previous year. According to data from the State Administration of Financial Regulation, as of the end of 0, the net interest margin of China's commercial banks fell to 0.0%, a year-on-year decrease of 0 basis points. A number of banks said at the annual results meeting that they have stabilized the decline in interest margins from both the capital and negative ends, but there is still room for net interest margins to decline in the short term.

It is worth noting that the non-performing loan ratio of banks' personal credit business has been on the rise. In the context of narrowing interest rate spreads, policy-supported personal consumption loans have become a new increment for banks to increase asset returns and promote retail transformation. However, due to the decline in residents' income and the rise in the unemployment rate, the non-performing rate of personal credit of many banks has risen, especially for credit loans such as consumer loans, and the non-performing rate of personal consumption loans of some banks has soared by 93.0 percentage points compared with the end of the previous year, which has aroused market concern.

It is necessary to guide rational competition in consumer loans

From the perspective of actual implementation, although the consumer loan products of commercial banks have a trend of low interest rates, most commercial banks still have checks on customer stratification and risk control, and not all customers can get the highest amount of loans at the lowest interest rate.

In view of the continuous decline in consumer loan interest rates, some industry insiders suggest that it will have a multi-faceted impact on lenders. Dong Ximiao, chief researcher of Zhaolian and deputy director of the Shanghai Finance and Development Laboratory, said: "First, it may make consumers have the illusion of interest rates and blindly apply regardless of their actual situation, thereby increasing the burden of personal debt; Second, consumer loans may be arbitraged or misappropriated, resulting in the illegal flow of credit funds into the capital market and wealth management market. ”

"Banking institutions still face challenges in striking a balance between credit business and risk management with more lines and longer maturities." Su Xiaorui, a senior researcher at Suxi Zhiyan, said that how to choose the right scenario to respond to the new regulations to test the strategy and vision of various institutions, banking institutions need to control the qualifications and past performance of the scene party, and make decisions based on their own customer groups and scenario characteristics.

“2024年12月，中央經濟工作會議提出，要綜合整治‘內捲式’競爭。金融機構應摒棄規模情結和速度情結，不追求簡單的規模增長和市場份額，而是應將貸款利率保持在合理水準，增強商業可持續性。金融管理部門應引導自律機制充分發揮作用，加強對金融機構的引導和規範。”董希淼表示。

"The future breakthrough direction of bank consumer loans needs to shift from 'price competition' to 'value deepening'." Xue Hongyan, a special researcher at Sushang Bank, told reporters that first of all, scenario-based embedding is the key to breaking the situation. The essence of consumer lending is to serve specific consumer behaviors, and banks should jump out of the simple lending logic and take the initiative to connect with consumption trends and consumption scenarios. Secondly, carry out customer group stratification and regional sinking, develop targeted products for different customer groups, and improve differentiated competitiveness. Finally, we will continue to focus on financial technology to improve the level of risk control and optimize the user experience. The ultimate goal is to integrate consumer loans into the physical consumption chain, and realize the transformation from scale expansion to quality and efficiency improvement through a differentiated service system.

Source: Securities Times