Meizu, a brand that once enjoyed great success in the mobile phone market, now seems to be mired in a deep quagmire. Although the brand value of Meizu mobile phones is still recognized by the outside world, it is an indisputable fact that sales have fallen sharply. Although Geely's Star Age Times has completed the acquisition of Meizu Technology, Meizu does not seem to have ushered in a turnaround.

According to the self-media "Internet Mobile Phone Times Review", a document about Meizu asking employees to relocate to Shenzhen circulated on the Internet. This news undoubtedly brought a lot of shock to Meizu employees and the outside world. The staff of the Zhuhai Meizu Marketing Service Center, including the marketing and sales departments, as well as the Shanghai Marketing Service Center, needed to be relocated to Shenzhen. The move was interpreted as Meizu seeking a new breakthrough point, however, for employees, the relocation meant a huge change in their living and working environment, which undoubtedly increased their unease and anxiety.

Although Meizu has launched policies such as morning and evening shuttle buses and monetized subsidies for Shenzhen-Zhuhai shuttles in order to appease employees, these measures do not seem to completely eliminate employees' concerns. After all, relocation brings not only geographical distance, but also psychological estrangement and uncertainty.

After Geely's acquisition of Meizu, Meizu ushered in a high-level change. Tianyancha App shows that in 5 years and 0 months, Xingji Meizu Technology Co., Ltd. quietly changed its leadership, the original CEO Shen Ziyu stepped down, and Su Jing took over, and the legal person of Hubei Xingji Meizu Technology Co., Ltd. was also changed from Shen Ziyu to Su Jing. However, during the time that Su Jing was at the helm of Meizu, Meizu failed to reverse the decline. Although Meizu has released a number of AI products, the mobile phone business has not improved significantly. Sales of Meizu mobile phones are still sluggish, and the pace of new product releases has slowed down significantly.

Su Jing once said that the next focus of Meizu is strategy, talent and products. However, judging from the current situation, Meizu is facing considerable challenges in all three aspects. Strategically, Meizu seems to lack a clear direction and a clear plan. In terms of talent, Meizu's brain drain problem is still serious, and the recruitment and integration of new employees are also facing considerable difficulties. In terms of products, Meizu mobile phones are not as good as before in terms of cost performance and camera performance, and they are not competitive compared with their competitors.

In addition, the Flyme system, which Meizu has always been proud of, is also at risk of being overtaken by its competitors. In terms of imaging capabilities, Xiaomi, OPPO, Huawei, etc. have developed their own imaging systems, while Meizu still relies on third-party tuning. This makes the performance of Meizu phones in terms of photography not much behind other brands.

In terms of innovative business, although Meizu focuses on the AR smart glasses market, this market is relatively small and faces potential competition from giants such as Xiaomi and Huawei. If Meizu fails to make a breakthrough in this area, its future prospects will be even more worrisome.

What's more serious is that the sluggish sales of Meizu's mobile phones and the slower pace of new product releases have formed a chain reaction. The popularity accumulated by Meizu in the early years is constantly weakening, and the number of existing users is gradually decreasing. As a result, Meizu's mobile phone has less and less influence in the market, and the brand position is also facing the risk of being marginalized.

Although Geely had planned to take Meizu public after acquiring it, that plan now seems far away. The sales of Meizu mobile phones have not improved, and there has been no popular products, which will affect the valuation of Meizu to a certain extent. If Meizu can't change the status quo soon, then its future development prospects will be even bleaker.

Year 2025 will be a crucial year for Su Jing and Meizu. If Meizu can't make a breakthrough this year, then its future development prospects will be full of uncertainty. Can Su Jing lead Meizu out of the haze? The issue remains open.