Nowadays, intelligent technology is like a magic key, which is opening a new chapter of assured consumption, profoundly changing the shopping experience and rights protection model of consumers.

Smart technology plays a "sharp-eyed" role in commodity quality supervision. In the production process, intelligent testing equipment uses high-precision sensors and image recognition technology to conduct all-round detection of products, which can accurately identify the size, appearance defects, internal structure and other problems of products, find unqualified products in time, and ensure the quality of goods from the source. In the process of logistics and transportation, the intelligent monitoring system tracks the location, temperature, humidity and other information of the goods in real time, and immediately issues an early warning once there is an abnormality to ensure that the goods are not damaged during transportation and the quality is the same as when it reaches the hands of consumers.

In the process of consumption, the intelligent recommendation system provides consumers with more personalized and accurate services. It analyzes consumers' historical purchase records, browsing behaviors, interests and preferences and other big data to recommend goods and services that meet their needs for consumers, so as to avoid consumers getting lost in massive product information and save shopping time and energy. At the same time, the intelligent price comparison tool can also help consumers quickly compare the prices of goods on different platforms and different merchants, so that consumers can buy their favorite products at the best price and maximize the cost performance of consumption.

Smart technology is also helping to create a transparent consumer environment. Using the immutability and traceability of blockchain technology, enterprises record the whole process information of production, circulation, and sales of goods on the blockchain, so that consumers can inquire at any time to understand the true information of goods and eliminate false publicity and fraud. In addition, some smart devices can also collect data in consumption scenarios in real time, such as the customer flow of the store, the display of goods, etc., to provide a basis for merchants to optimize their operations, and also allow consumers to have a clearer understanding of the business status of merchants.

Of course, in order for intelligent technology to better serve assured consumption, it is also necessary to continuously improve technical standards, strengthen industry self-discipline, and solve problems such as data security and privacy protection. It is believed that with the continuous empowerment of intelligent technology, assured consumption will become the new normal of the consumer market, making consumers more secure, comfortable and happy every time they shop.