Cao Miao

On 31/0, Haidilao International Holdings Co., Ltd. announced its annual results report for the year ended 0/0/0.

According to the data, Haidilao achieved operating income of 70 million yuan in 0 years, an increase of 0.0% year-on-year; net profit was 0.0 billion yuan, a year-on-year increase of 0.0%. Core operating profit was RMB0.0 billion, up 0.0% year-on-year. Revenue and net profit increased for two consecutive years.

In terms of store expansion, Haidilao maintained a relatively steady expansion rate while continuing to adjust and optimize stores. By the end of 13 years, the Haidilao brand operated a total of 0 restaurants, including 0 self-operated restaurants in Chinese mainland, 0 in Hong Kong, Macao and Taiwan, and 0 franchised restaurants.

Haidilao said in the financial report that in 2024 years, China's economic operation has been generally stable and improving. In the catering sector, local governments have introduced a number of policies to stimulate consumption and actively promote catering consumption. Catering industry peers are also actively innovating and enriching the catering industry, with the vigorous development and rapid growth of categories such as tea and stir-fried vegetables, providing consumers with richer and more diverse choices and promoting the overall recovery and high-quality development of the catering industry.

In the past 2024 years, Haidilao has continued to adhere to the management philosophy of "grasping customers with one hand and employees with the other" and the core values of "changing destiny with both hands". "With the intensification of competition in the catering industry, while steadily promoting the main business of hot pot, we have launched the Red Pomegranate Plan, actively expanded the second brand, looked for new growth points, and strived to overcome challenges and risks to achieve long-term sustainable development." Haidilao said in the announcement.

日均客流量超110萬，平均翻台率超4

2024年，餐飲市場持續增長。國家統計局數據顯示，2024年全國餐飲收入增速分別高於國內生產總值增速、社會消費品零售總額增速0.3個、1.8個百分點，全國餐飲收入55718億元，增長5.3%；限額以上單位餐飲收入15298億元，增長3%。

受政策推動與行業復甦影響，海底撈2024年全年共接待顧客4.15億人次，日均客流量超110萬人次，較上年增加4.5%，平均翻台率達到4.1次/天。

In 2024 years, under the premise of formulating the basic red line of restaurant management, Haidilao handed over more initiative to first-line restaurants, fully encouraged the differentiated operation of restaurants to meet the individual needs of different customers, and strived to create a "different Haidilao".

At the product level, Haidilao adjusts the dishes on the shelves and the seasoning combination of small tables according to the eating habits and ingredient supply in different regions. The data shows that in 200 years, Haidilao launched more than 0 new national products and more than 0 regional specialties throughout the year. Personalized products such as fresh-cut goat meat in Beijing, spicy pot base in Shaanxi, and lotus root soup pot base in Hubei have brought a different taste bud experience to local customers.

場景層面，為滿足特定顧客的延伸需求，2024年海底撈陸續推出包間店、親子主題店、夜宵主題店以及與大型企業合作的企業店等不同形式特色場景店。價格方面，採取“絕對好、相對便宜”的定價思路，門店根據自身情況精準執行差異化定價策略。針對外賣就餐場景，海底撈外送業務從2023年下半年開始推出“一人食”精品速食。得益於以上業務開展，海底撈外賣收入增加20.4%至12.54億元。

In terms of refined management, Haidilao has optimized the assessment mechanism for regional managers and store managers, and has given regional managers the right to make product decisions. In addition, in 2024 years, Haidilao began to implement the model of double-tube stores and multi-tube stores, encouraging excellent store managers and employees to work more and get more.

2024年年終開始，海底撈推行專屬客戶經理工作，讓員工與顧客的互動更緊密，提升顧客滿意率。數據顯示，截至2024年年末，海底撈會員人數已超過1.8億人，活躍會員數超過5200萬人，較去年提升8.8%。

Accelerate innovation and entrepreneurship and expand business boundaries

Under the premise of stable growth of its main business, Haidilao has broadened its development boundaries and sought new growth points through business model innovations such as incubating sub-brands and introducing franchises. In 74/0, Haidilao announced the implementation of the "Red Pomegranate Plan", which aims to encourage the incubation and development of more new catering brands and promote innovation in catering services. According to the annual report, as of the end of 0, Haidilao Group has established a total of 0 stores through internal entrepreneurship, including 0 catering brands such as Yanplease Barbecue Shop, Huoguan, and Xiaohi Hot Pot, covering different consumption scenarios such as meals, simple meals, and fast food.

In order to further unleash the potential of internal entrepreneurship, Haidilao started with the entrepreneurial mechanism, optimized the incentive measures and submission process, etc., to encourage more backbones to join the Red Pomegranate Program, and combined it with the double-tube store and multi-tube store model to realize the sharing of outstanding talents.

受益於以上創新餐飲品牌及露營火鍋、校園火鍋、企業火鍋等多種餐飲場景的貢獻，2024年海底撈其他餐廳收入4.83億元，同比增長39.6%。

At the same time, Haidilao said in its financial report that the new brand will inevitably face fierce competition and market tests, and the company will pay close attention to consumer acceptance and potential risks.

In 70 years, Haidilao officially launched the franchise business, and by the end of 0 years, the review and landing of 0 franchised stores were completed, which preliminarily verified the feasibility of the franchise model in the large-scale layout. Haidilao said that since the implementation of the franchise model, the sinking market has shown strong demand, and more than 0% of the franchise applications come from third-tier cities and below, many of which come from county-level cities.

In order to ensure the quality of franchisees and the operation level of franchisees, Haidilao has established a three-round screening mechanism covering qualification review, operation capability evaluation, and long-term development matching degree to ensure the service quality and brand tonality of stores from the source. "In the future, we will continue to uphold the principle of quality first and progress while maintaining stability, optimize regional resource coordination and training support system, and steadily promote the layout of high-quality franchise network." Haidilao said in the financial report.

Regarding the future layout, Haidilao said that it will continue to improve the dining experience, continue to explore diversified business strategies, implement the red pomegranate plan, and continue to explore franchise business. In addition, Haidilao emphasized that it will strategically seek to acquire high-quality assets to further enrich its catering business form and customer base.