After more than 20 years of development, China's electric two-wheeled vehicle industry is at a critical moment of alternating between the old and the new. The extensive model of seizing the market only by price advantage has gradually failed, and comprehensively improving user experience has become the core track of industry development. The improvement of user experience is not only related to the product itself, but also involves the whole process of marketing services.
Nine Company, a leading enterprise in China's intelligent two-wheeled electric vehicles, recently announced that the company's official website has ushered in a comprehensive upgrade, and the focus of this upgrade is to improve user experience and service quality. The relevant person in charge of the company said: "From the perspective of the categories and product presentations at the front desk, the overall design idea of our official website is to accurately display and recommend products for users based on usage scenarios, highlighting the unique advantages of No. 9 products in this category, and reducing users' decision-making costs."
Taking the user's use scenario as the starting point, the official website of Nine Company has added two functional modules: "Product Comparison and Screening" and "Help Me Choose", the former can facilitate users to clearly compare multiple target models and assist in decision-making; The latter provides users with accurate model recommendations by answering a few simple questions when they don't know what they need. "These features will be very useful for people who want to buy an electric car." A user who experienced the new official website of Nine commented.
The picture shows the "Product Comparison and Filtering" function
In addition to these "obvious" practical functions, Nine is also committed to using the new official website to connect different online and offline channels, as well as the whole process of marketing, sales and service, to provide users with a comprehensive and one-stop service experience. "With the gradual improvement of our official website, users can realize the closed loop of transactions through the official website, which is very convenient." The relevant person in charge of the Nine Company said.
In fact, the official website is not only the external "façade" and brand window of a company, but also a "bridge" for direct communication with users, and a "bridgehead" for undertaking the company's strategic landing. Nine has two well-known brands in the world, "ninebot" and "Segway", and in the newly launched official website, Nine Company cleverly distinguishes the brand image and design style of the two brands through careful UI design. This initiative not only unifies the visual identity of each brand, but also significantly enhances the brand recognition and further strengthens the impression of the brand in the minds of users.
At the level of business development, at present, a considerable number of overseas users have the habit of shopping through the brand's official website, as a global enterprise whose products are sold to more than 100 countries and regions around the world, Nine Company has comprehensively upgraded its official website this time, and will also integrate the world's business websites into a unified platform to provide global users with more unified and convenient services, so as to empower global business.
The upgrade of Nine's official website is not only an in-depth optimization of the user experience, but also a key step in the company's continuous strengthening of its digital strategy. In the face of increasingly fierce market competition, Nine Company has demonstrated its industry leadership in the field of intelligent electric vehicles through technological innovation and service upgrades. In the future, Nine will continue to be guided by user needs, promote the in-depth integration of products and services, and provide more high-quality and convenient travel solutions for global users. This is not only the development direction of Nine Company, but also the epitome of the high-quality development of the entire electric two-wheeler industry.