The popular Chengdu wedding book comes from a group of post-90 designers
Updated on: 26-0-0 0:0:0

Zhang Huawei

近日,成都市民政局官宣從今年4月起,成都市各婚姻登記處將為領證的新人們贈送一份定製版婚書。婚書便開始迅速成為成都各婚姻登記處的新晉網紅。

It is reported that after the promulgation of the "Marriage Law of the People's Republic of China" in 2004, the marriage certificate was officially renamed "marriage certificate". Since 0, the country has uniformly used jujube red passport-style certificates. The marriage book launched in Chengdu this time has made many people experience the romantic ritual of their ancestors.

4月9日,記者專訪了婚書設計師葉欣,她向我們講述了婚書設計背後的巧思和細節。

It has been revised many times: the pursuit of a sense of antiquity highlights the elements of Chengdu

Ye Xin introduced that most of the members of the wedding book design team are post-90s, and half of their colleagues have not yet entered the marriage hall. However, it is this youthful perspective that makes them aware of the desire of contemporary young people for a sense of marriage ceremony.

"Young people will imagine how happy it would be if they could receive a marriage certificate full of ceremony when they get their certificate at the Civil Affairs Bureau in the future." Behind this romance, Ye Xin also specifically mentioned that her grandfather was quite accomplished in calligraphy, and he hoped to write the wedding book in person when she got married, but unfortunately his grandfather passed away a few years ago, which made her have a special emotion to make up for her regrets when she participated in the design of the wedding book.

Ye Xin revealed that although there is only a thin marriage book, the entire design process has undergone several revisions and adjustments.

"There are two main reasons for our repeated revisions. One is to pursue a stronger retro feeling. We hope that when the marriage book is held in the hand, it will make people feel as if they have touched the texture of the early marriage book. Ye Xin explained that for this retro feeling, the team specially went to the Civil Affairs Bureau of Jinniu District, the museum, and the Civil Affairs Bureau of Gaoshengqiao, Guixi and other areas to visit and observe the display form of early marriage books, trying to integrate contemporary design techniques with retro style, so many adjustments have been made in the presentation of retro sense alone.

In addition, it is the team's repeated screening of Chengdu elements. Ye Xin said that in order to make the wedding book more Chengdu characteristics and let the newlyweds feel the exclusive romance from Chengdu, the team members will repeatedly consider which elements can better represent Chengdu and better fit the overall style of the wedding book, so they have also spent a lot of thought on the selection of elements.

As a result, in the end, many elements belonging to Chengdu can be seen in this wedding book, including landmark buildings, Sichuan opera changing faces, city flowers, gaiwan tea, snow-capped mountains, etc., all of which are cleverly integrated into the front and back design of the wedding book.

"On the front of the marriage book, there is a unique Chengdu characteristic of the marriage testimony, representing the auspicious auspicious clouds and the theme of 'love in Chengdu'. On the back of the wedding book, the traditional dragon and phoenix are laid out as a dark pattern, the auspicious dragon is overbearing, and the phoenix spreads its wings, implying that the good fate is fixed, harmonious and happy, and we hope to create a beautiful and solemn atmosphere as a whole. Ye Xin said.

Monumental:

There are two types of marriage papers: paper that can be stored for a long time

In terms of the form and material of the wedding book, the team also put a lot of thought into it. Ye Xin introduced that at present, there are two forms of this Chengdu marriage book, one is that it can be framed, with shading and dark lines, which is convenient for the newlyweds to place it at home, always reminding the beauty and significance of this marriage. The other is in the form of scrolls, which is closer to the style of ancient scrolls, with a stronger sense of ritual and more cultural atmosphere.

"The paper used in the wedding certificate has been specially treated by the manufacturer to keep it for a long time." Ye Xin sincerely hopes that the blessing brought by the marriage letter can be lasting and long-lasting, "This marriage book is a blessing for the newlyweds, so the sense of blessing is the primary emotion conveyed. I hope that in the future, this wedding book can add a commemorative meaning to the registration ceremony like the peripheral products that young people love. (Chengdu Business Daily-Red Star News reporter Wang Junfeng)

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