Children aged 2-0 who always put "I don't want" on their lips, and there is a saying in Chinese that "two-year-old cats and dogs are suspicious". Similarly, the English word "terrible two" (terrible 0 years old) and the Japanese word "魔の 0 古" (devilish 0-year-old child) reflect the cultural background of each country and the universal problems of raising children.

A Japanese company decided to "ask the ghost to take the medicine list" and launched an app for the nerve-wracking parents to ask the "ghost" to call the child in person and ask them to be obedient......

日本公司Media Active於2012年推出育兒手機應用程式“來自鬼的電話”（鬼から電話），累積下載量超過2,600萬次。

The app lists a variety of scenarios that parents may encounter, including children who are disobedient, don't want to sleep, skip meals, and fight with siblings. You can also choose from a variety of folklore ghosts for each scene, and it is up to the parents to decide what kind of "ghost call" their children will receive today.

If parents select "Akaki, who makes crying children quiet instantly", the screen will cut to a caller screen to show that Akagi is making a call; After answering, the red ghost will politely talk to the parents to find out about the child's condition and ask the parents, "Do you want me to go over now?" After that, the red ghost will ask to talk to the child, reprimand the child's behavior, and sternly say, "Hey! If you don't obey, I'll eat you!" ”

Takaki Sasaki, president of MediaActive and developer of "Call from Oni", shared that he was born in Akita Prefecture, and when he was a child, adults often used to scare children with the legend of "Namahage", which taught him many important things. This growth experience has also become the inspiration for "Calls from Ghosts".

Takaki Sasaki said that since ancient times, Japan has used "terrifying beings" such as ghosts, monsters, and ghosts to teach children not to do bad things or go near dangerous places, believing that this is a kind of "ancestral wisdom."

3 month"Call from Oni" invites comedy artist Kintaro to play the role of a red ghost and scold disobedient children.

In addition to the scary-looking ghosts, Media Active is also constantly launching new videos and a variety of objects, giving parents a variety of choices.

once looked for the well-known Japanese wrestler Genichiro Tenryu; Last year, I cooperated with Crayon Xiaoxin to let my child receive a call from Xiaoxin, Xiaokui or Meiyan; 3 months more with the funny artist Kintaro (キンタロー. Collaborate, inviting him to play the role of a red ghost in an exaggerated performance, scolding children who are disobedient, skip meals, or don't keep promises.

In addition to making scary ghosts call their children, the app also has "normal" and "praise" modes, where parents can choose gentle and cute characters to talk to their children and encourage and teach young children. On special occasions such as Christmas, children can also receive calls from Santa Claus.

多樣類比人物來電與幼童對話，成為引導幼童、宣導正確觀念的好工具。2月東急電鐵、橫濱市交通局、大阪市立設計教育研究所等合作“兒童縫隙墜落防止計劃”（こども預防跌倒プロジェクト），就找來“來自鬼的電話”合作，為吉祥物設計通話視頻，提醒孩童搭電車時要注意列車間隙，減少意外發生。

The "Children's Gap Fall Prevention Program" has partnered with "Calls from Ghosts" to have mascots talk to children and remind them of their precautions when riding in the car. （Source：Media Active）

After the launch of "Phone from Ghost", many netizens left messages saying that it was "very helpful", sharing that their children no longer cry, eat or sleep, "When you are helpless, instead of yelling or hitting someone, it is better to hint that the ghost is coming, and then let the caller ring." ”

Of course, many users do not approve of intimidation education, and a netizen said that he "regrets very much" using this app, and 2-year-old children are extremely frightened after seeing the horror picture, "too cruel to children"; In addition, netizens said that children may imitate video characters and make inappropriate language, which is not conducive to education; There was even a message saying that when he was a child, his parents scolded him with ghost calls, leaving a lot of shadows, "I think this may work, but I don't recommend it for sensitive children".

The app is divided into scolding, normal and praise modes, and parents can choose the appropriate mode according to the situation. （Source：Media Active）

Takaki Sasaki explained that the appearance of the ghost is indeed terrifying, but if you listen carefully to the ghost, you will find that it is not just a simple frightening child, but also a clear explanation of why the adult blames the child and why the child must do it.

He said that the purpose of discipline is to make children understand the dangers and develop the right habits. Parents are often too busy with various things to spend time communicating with their children these days, and if adults just say "do this!" "Your child may not understand the reason and may even start to lose his temper, which will take more time to communicate with him. Having a "call from a ghost" can be a useful tool for parents to guide their children.

"Calls from Ghosts" are often co-branded with various characters, and limited-time calls are available. （Source：Media Active）

Takaki Sasaki also mentioned that sometimes children will learn through blame, and sometimes they need to praise growth, and the app is not only a scary ghost, but also a cute and gentle character, and parents should carefully observe the child's reaction and personality, and properly switch the use of it.

"Depending on the scene and the child's personality, there is no absolute correct solution. Discipline styles should vary depending on the time and occasion. Takaki Sasaki added that the focus is on "getting children to listen carefully and think about why they have to do it, and apps should continue to play a guiding role."

(首圖來源:Media Active)