Today, we have reported that Sony acquired the equity of a home game console company in China, Shanghai Oriental Pearl Sole Culture Development Co., Ltd. underwent industrial and commercial changes, the company changed its name to Play Station Piwu Culture and Entertainment Development (Shanghai) Co., Ltd., and the original shareholder Shanghai Oriental Pearl Culture Development Co., Ltd. withdrew, and is now wholly owned by Sony (China) Co., Ltd.
Attentive netizens found that the company was renamed“玩(Play)站(Station)匹(PS)五(5)”Culture and Entertainment Development (Shanghai) Co., Ltd., this straightforward translation really made many players nervous.
Many players complained and ridiculed: "A well-known information, S is not pronounced", "This name is too abstract", "Do you have to change the name after PS6 is released" and so on.