□ Kong Deqi

According to media reports, as the graduation season approaches, some MCN (multi-channel network) organizations and live broadcast guilds throw olive branches to college graduates with "zero threshold", "quick newcomer" and "high salary". After an unannounced visit, a reporter found that behind this was a profit chain with "the signing fee as the bait, the strict terms as the cage, and the arbitration breach as the end".

It is undeniable that the live streaming industry provides more flexible employment opportunities for college students, but the hidden risks should not be underestimated. The "high-paying contracting" puzzle set up by MCN institutions has been carried out step by step from the beginning, using attractive signing fees as bait, so that college students can see the possibility of getting rich quick and unconsciously let down their guard. However, once a contract is signed, the strict terms are like a mantra that binds the contractor.

　　直播行業本身的不穩定性，也讓大學生主播面臨的風險呈幾何倍數增長。儘管直播電商近年來發展迅猛，但行業內競爭異常激烈。頭部主播憑藉先發優勢和資源積累，幾乎壟斷了流量，腰部、尾部主播想要嶄露頭角，簡直難如登天。大學生主播即便順利簽約，也很可能因缺乏充足經驗和獨特風格，難以吸引觀眾，無法完成機構設定的直播時長、帶貨業績目標。如此一來，不僅拿不到高薪，還可能因違約背負沉重債務。湖北某高校學生被索賠3.5萬元、北京某MCN公司批量起訴數十名學生索賠上百萬元等案例，都在警示著“造夢”變“噩夢”的現實。此外，直播行業受市場變化、政策調整等因素影響較大，一旦行業遇冷，機構為降低成本，極有可能採用各種手段迫使主播違約，獨自承擔後果。 

When choosing the live broadcast industry when applying for employment, you must be aware of the risks. In the face of the temptation of "signing with a high salary", you must not be blindly impulsive. Do more research and rationally assess whether you can meet the company's requirements and contract agreements. Before signing a contract, it is important to fully understand the real development status of the live broadcast industry, as well as key information such as the company's business qualifications, operating conditions, salary system and incubation mechanism. If you encounter any uncertainty, seek help from teachers, relatives and friends and professionals in a timely manner.

The long-term development of the profession needs to be based on ability matching and long-term accumulation. Even the top anchors need to go through a long period of fan precipitation, supply chain running-in and content iteration. The seemingly flexible anchor work actually includes complex links such as product selection, operation, and customer service, and it is by no means as simple as "chatting with the camera". In the face of some so-called high salary temptations, college students must not listen to the words of others, and should calm down to cultivate core competitiveness. Whether it is solid expertise, scarce technical capabilities, or differentiated creative expression, it is the "hard currency" to resist risks.

For the illegal acts of some MCN institutions and live broadcast guilds, the relevant departments should improve the supervision mechanism, regularly review the operation of the relevant companies, ensure their legal and compliant operations, and protect the legitimate rights and interests of workers, including college graduates, from the source.

There is never a shortcut on the road to employment. College students should keep in mind that the so-called "zero threshold" and "high salary and quick track" are likely to be just a trap in disguise. Only by looking at opportunities with a rational perspective and planning development with a pragmatic attitude can we find a truly sustainable life track in an era full of uncertainties.