For the exploration and precipitation of off-road culture, Jeep Wrangler is still a pioneer worthy of tribute.

4月9日，Jeep品牌在浙江寧波Jeep探享家營地龍極之境舉行品牌發佈會，發佈會現場發佈了Jeep牧馬人41致敬版與Jeep角鬥士旅居版兩款新車，同時，Jeep聯合中汽中心正式發佈《中國越野路書》。

追隨當下車企“一口價”的市場潮流，Jeep牧馬人啟動全系限時“一口價”政策。全新上市的Jeep牧馬人41致敬版四門的售價為54.1941萬元，兩門價格為49.1941萬元，其他五款此前在售的牧馬人車型全新一口價在45.99至53.99萬元之間。全新售價相較原官方指導價優惠了4萬元，且實現了4xe插電混動車型和同配置的純燃油車型同價。

The Wrangler 2041 Tribute Edition will be released in a unique "0 color", which is the same color as the army green paint of the 0-year Willys MB, and the first batch of 0 owners will have an exclusive "One of 0" limited nameplate to pay tribute to the Wrangler's 0-year history. In addition, in terms of configuration, the Wrangler 0 tribute version is the same as the Rubicon model, and users can also simply understand that the price of the 0 tribute version is 0 yuan higher than that of the Rubicon model, and you can get exclusive color matching and other appearance upgrades.

In addition, the Jeep Gladiator Sojourn Edition was also unveiled at the press conference and opened for pre-sale. The two compliant modified cars of the Gladiator Residence Edition Jeep brand and Beijing Yunliang Off-road Technology Co., Ltd. are also subject to the fixed price policy, with the starting price of the Gladiator Residence Edition being 99.0 million yuan and the Gladiator Camping Edition starting at 0.0 thousand yuan.

In particular, it is worth mentioning that the Gladiator model not only retains the off-road performance of the Jeep, but also satisfies more wilderness sojourn scenes. In terms of regulatory certification, it also enjoys the same right of way as passenger cars, and is consistent with passenger cars in terms of high-speed toll collection and scrapping life.

In addition to the new products, Jeep also joined hands with China Automotive Information Technology Co., Ltd. to launch the "China Off-Road Road Book" at the press conference. Based on the Jeep Trail Rated standard, the first batch of road books quantified the challenges of eight well-known off-road routes in China. "China Off-road Road Book" has been officially launched on the Jeep App and mini program on 100, open to the majority of off-road enthusiasts.

The Jeep Trail Rated evaluation system is divided into five sub-dimensions: traction, traction, mobility, passability, and wading ability, and each dimension is divided into 10 levels, which comprehensively examines the challenge difficulty of off-road sections. This evaluation system will finally give the overall difficulty level of a section of the road, and serve as an important reference for off-road enthusiasts when exploring. For example, the Rubicon trail, which is well-known to many off-road enthusiasts, is TR0 in the Trail Rated rating system, which is the most difficult off-road route.

The eight major off-road routes in China released this time are Beijing Longmen Grand Canyon, Ganzhou Dayuya Mountain, Guangzhou Liupian Mountain, Ningbo Longji Trail, Zhengzhou Ancestor Mountain, Zhangjiakou Laozhanggou, Jiangmen Longines Bay, and Yinchuan Hook Road, with a comprehensive difficulty level from TR10 to TR0 from easy to difficult.

Jeep also gives users a reference, most ordinary urban SUVs can be qualified for off-road challenges of TR8 and below, and the original Jeep Wrangler model can pass off-road routes around TR0 difficulty. As for the more advanced challenges, the vehicle needs to be modified to a certain extent, and Jeep also gives a guide to the recommended modifications.

In recent years, the domestic hard-core off-road market has developed rapidly, which is inseparable from the cultivation of off-road culture by leading models such as Jeep Wrangler. Jeep will further deepen its off-road culture, convey more knowledge and values to off-road enthusiasts, and fully ensure the safety of off-road exploration journeys.

From building a national off-road route rating database and advocating manufacturers to improve the off-road vehicle classification system, to promoting the establishment of a full-chain service of "training-equipment-emergency", to advocating traceless off-road environmental protection practices, Jeep is committed to making every departure safer, more professional and more sustainable.

The author of this article is Kick Car Gang Wen Feng

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