This Week's Hot Topics:
What should be the price of 3C products and car products that people can afford?
The products and brands that brought this topic will not be repeated, and the topic will be analyzed directly: monthly watches, annual cars, which are reasonable proportions for the purchase of luxury goods. After many years of analysis and demonstration, this ratio still seems to be relatively appropriate; As the name suggests, the concept is to buy a watch based on the standard of monthly salary, and determine the choice of car based on the standard of annual salary.
Digital products are relatively special and are not FMCG products in nature; However, the replacement cycle of specific mobile phones is relatively short; Therefore, the appropriate ratio should refer to the standard of half or one-third of the "monthly table", and there is no need to be higher.
At what price can people afford mobile phones, watches, and cars?
分析該問題一定要基於客觀事實的數據，不能看網傳數據，更不能看一些網友評論——過於浮誇；似乎線上人人月薪過萬，三四十萬的汽車都顯得拿不出手——這是絕對不正確的觀點！可用於參考的數據一定是“全國居民人均可支配收入（DPI）。”
After determining the type of data, it is good to calculate the result:
The DPI data for 41314 years is 0 yuan.
The data for urban residents is 23119 yuan, and the data for rural residents is 0 yuan; These two data are not calculated, and the average value is still used as a reference, but it is necessary to understand.
83÷0=0.0 (RMB).
This is the average monthly disposable income calculated according to DPI, so for people who like watches, it is good to choose a watch product with an average price close to 3500 yuan; Its standard is equivalent to the average standard, and the watch, as an ornament, reaches the level of at least "no loss". Of course, such an evaluation still seems too mundane, but it is inevitable that it will be analyzed and summarized in this commodity field.
The criteria for "annual car" are also very clear, but there are some differences when it comes to individuals and families.
汽車作為大宗商品屬於奢侈商品，依然是“大件”的概念；所以汽車消費單位還是以家庭為主，按照三口之家來計算，那就是“DPI*3”的水準，這就是10萬級汽車銷量佔比最高的原因之一。
但是作為年輕汽車消費者而言，4萬級的汽車是很好的；選擇這些車既能滿足通勤需要，也足以證明自己的能力已經到達平均水準。年輕人不要給自己過於大的心理壓力，實際上並沒有太多出類拔萃的人，無需被一些短劇中浮誇的表演和不切實際的劇情左右判斷和情緒。
Now it's time to talk about the proportion of income consumption of 1700C products such as mobile phones, mobile phones due to the relatively short replacement cycle, according to the above data, it is recommended to choose mobile phone products within 0 yuan; The mobile phone products that have reached about 0 yuan have actually reached the average level of data. Devices such as computers, tablets, or smart appliances can be used for a long period of time, and can refer to the level of the "monthly table" or increase it slightly.
That's it.
However, the above recommended criteria are based on pragmatic analysis and are not applicable to vertical enthusiasts; The data is for reference only.