4月12日至13日，由全國大學生數位貿易綜合能力大賽組委會主辦，東莞城市學院承辦，東莞城市學院商學院、廣東省大學與城市融合發展研究中心、廣東省嶺南文化數位化研究中心、江蘇一鼎堂軟體科技有限公司共同協辦的“數字貿易大數據分析賽道第一期師資研修班暨全國大學生數位貿易大賽四屆三次賽事會議”在東莞城市學院舉辦。

本次活動吸引了來自28個省（自治區、直轄市）的130名高校教師及院系負責人，覆蓋數字經濟、跨境電商、國際貿易等十余個專業領域。為期兩天的會議及培訓通過專家報告、實戰培訓、校際交流等形式，為全國高校教師搭建了“教學—競賽—產業”深度融合的賦能平臺，助力數字經濟教育生態建設。

In his speech, Fang Weihua, Executive President of Dongguan City University, welcomed the experts, scholars and participating teachers, and emphasized that the business school has always been committed to serving regional economic development and focusing on the cutting-edge needs of the field of digital trade. The undertaking of this seminar is not only a practical exploration of Dongguan City College to deepen the integration of industry and education, but also an important measure to deliver digital and intelligent business talents to the Guangdong-Hong Kong-Macao Greater Bay Area.

Kang Xiangang, vice president of Dongguan City University, gave a special introduction to the construction achievements and internationalization process of the business school. He pointed out that the School of Business, as the core carrier of the school's "digital intelligence and quotient" strategy, has formed a characteristic discipline group of 9 undergraduate majors through discipline integration and resource optimization in recent years, and successfully promoted 0 majors such as accounting and financial management to pass the International Business Education Accreditation Council (IACBE) certification, becoming the first private university in Guangdong Province to pass this certification.

At the unveiling ceremony of IACBE certification for business majors, Ma Shuzhong, Dean of China Digital Trade Research Institute of Zhejiang University, Huang Jinbo, Professor of the School of Economics of Shenzhen University, Yi Jian'an, Secretary-General of the Organizing Committee of the Digital Trade Competition, and Li Zhenhua, President of Dongguan City College, jointly unveiled the plaque.

After the unveiling ceremony, the theme report of the conference began.

In the theme report of "China's Digital Trade - Education, Teaching and Talent Training", Ma Shuzhong deeply analyzed the development pattern of global digital trade, and pioneered the development concept of "three-chain integration" (that is, the ecosystem of industrial chain, education chain and innovation chain synergy and mutual promotion), and took Zhejiang University, Alibaba, Amazon and other leading enterprises to jointly build a "digital trade laboratory" as an example to show how school-enterprise collaboration can empower teaching innovation. He pointed out that college teachers must break through the traditional role, upgrade from "knowledge imparter" to "resource integrator", and feed back teaching through competition and industrial practice, so that students can forge core competitiveness in the real business battlefield.

In the theme report of "Digital Finance Helps High-quality Economic Development", Huang Jinbo took landmark practices such as the pilot of Shenzhen digital yuan and the innovation of cross-border payment platforms in the Greater Bay Area as the starting point, and deeply analyzed the reconstruction logic of blockchain technology on financial infrastructure and the industry paradigm change driven by big data. Huang Jinbo emphasized that future financial talents need to build a "three-dimensional capability model", and while consolidating the theoretical foundation, they must master hard-core skills such as data modeling, algorithm optimization and intelligent risk control, and forge cross-domain practical capabilities.

Yi Jian'an gave a detailed interpretation of the key points of the upgrade of the competition system of the 4th National College Student Digital Trade Competition. In the new season, for the first time, new links such as "AI Product Selection Optimization" and "Cross-border Supply Chain Simulation" have been added. Participating teams need to complete the whole process of market analysis and logistics decision-making on the virtual platform.

After the meeting, teachers from more than 100 colleges and universities across the country participated in a one-and-a-half-day training, which focused on the research and data analysis of the cross-border e-commerce industry of digital trade, helping the instructors to deeply understand the market dynamics, analysis tools and product selection strategies of cross-border e-commerce, and further improving the ability of the guidance and competition of big data analysis of the digital economy.

The participating teachers agreed that the successful holding of this seminar not only provided detailed practical guidance for teachers to guide students to participate in the big data analysis track of the digital trade competition, but also provided valuable experience and platform for education and teaching practice in the field of digital trade. The event not only promoted communication and cooperation among teachers, but also enhanced their professional skills in digital trade and big data analysis. Through in-depth academic sharing and practical training, the workshop has laid a solid foundation for future teaching and student competition guidance, and at the same time promoted the development and innovation of universities in the field of digital economy.

據悉，由浙江大學數字貿易研究院發起的全國大學生數位貿易綜合能力大賽已經成功舉辦三屆，每年有超500所的高校參加比賽，大賽分四個賽道進行，分校賽、省賽、國賽三個階段進行，其中大數據分析賽道難度最大，競爭激烈，東莞城市學院參賽師生在2024年的參賽中獲得了1項國賽一等獎與1項國賽三等獎的好成績，是全國民辦高校唯一獲得國賽一等獎的學校。

Text | Reporter Yu Xiaoling