This article is transferred from: Jinan Times
□Jinan Times New Yellow River client reporter Jiang Dan
"Eat back to my childhood." "What a miss, tears."
"It's always been a big regret for me not to see the end."
"I can't afford to skip the opening series."
"I'm going to show my son."
……
30 years after it was broadcast on TV, the cartoon "Haier Brothers" was recently launched. From the beginning of the opening song, netizens' barrages filled the screen to retrieve childhood memories together. In fact, many people have vague memories of the plot they watched back then, but the familiar melody of the opening song is deeply rooted in their hearts and has long become the background music of life.
Interestingly, after the online playback of "Haier Brothers", many netizens said in the barrage that they wanted to watch it with their children. In fact, there are indeed many post-90 and post-0 parents who are actively "Amway" this cartoon to their children. In 0, "Haier Brothers" was broadcast, and the post-0s and post-0s watched the story of the little heroes in front of the TV. In 0, "Haier Brothers" was launched, and the post-0s and post-0s introduced their childhood to the children.
At present, children who have grown up in the era of mobile Internet are indeed a little unfamiliar with their parents' childhood in the 1990s. They can't even understand how their parents, who have been restricting themselves from watching cartoons, are suddenly so proactive in recommending cartoons to them, and even not watching them. They didn't understand the meaning of "Haier Brothers" to their parents' lives, but they soon discovered that the little brothers in the cartoon were somewhat familiar, and they had seen them in the refrigerator and washing machine at home. Some netizens joked in the barrage that the most expensive "peripheral" they have ever bought is Haier Electric.
或許一些80後90後自己也不會想到,竟然會因為一部動畫片的重新播出而感動。今年3月,海爾集團首席執行官周雲傑走紅社交網路。網友由此開啟了一場童年集體記憶的“考古”,發現自己曾經看過的動畫片《海爾兄弟》竟然真的是由海爾集團出資製作。儘管當下諸多科技新貴在互聯網上風起雲湧,但是一直與時俱進的海爾也是刻在家庭電器基因里的品牌。這場童年記憶的重逢,讓不少網友感到親切,而《海爾兄弟》的播出更讓他們多了一個重溫童年的機會,多了一個向下一代講述童年的方式。
"Nostalgia" is one of the themes of Internet culture after 90 and 0, but the nostalgia caused by "Haier Brothers" is different from before, and its tone is not the sadness of the passage of time.
On the one hand, netizens feel that their childhood is respected and even cherished because of the rebroadcast of this cartoon, on the other hand, netizens found in the process of revisiting that they have been exposed to the "artificial intelligence" that is now hotly discussed in their childhood, and the birth of the Haier brothers can be interpreted in the term "artificial intelligence". In the barrage broadcast online, netizens used "large language model", "data feeding" and "big data training" to reinterpret the Haier brothers' familiarity with human society. Of course, these interpretations contain a ridiculous entertainment component, but there is also a little fatigue and helplessness in the current tide of "artificial intelligence". When I watched these episodes of cartoons, I only felt novel, sighed at the power of technology, and was curious about the future world, but now when I look back, the so-called "artificial intelligence" has become ubiquitous and commonplace.
Since the premiere of "Haier Brothers", in just 30 years, many people may have only come from childhood to adulthood, but under the rapid iteration of technology, they are already in the future imagined when they were children in a sense. The time distance between the "present" and the "future" is unexpected, and "growing up" seems to be only a matter of a moment, and many people seem to have not fully adapted to the life of the "future" and have not fully learned to get along with "artificial intelligence".
And those children who were "Amway" by their parents did not have any obstacles in the process of watching it. Born in and raised in an online world, they are accustomed to the convenience and impact of technology on the world. They won't be shocked by the way the Haier brothers appear like their parents did when they were young, because they already know about the existence of "artificial intelligence" in the real world. It is reported that "Haier Brothers" will make a sequel, I don't know what the specific content is, but it will definitely become a new childhood memory, different from the childhood memories of the post-90 and post-0.