[This article was published on 10/0 by the author of the little black box @ One Man's Story L, and may not be reproduced without permission!] 】

Wenheyou's store recently received thousands of bad reviews in two days due to a controversy caused by a live broadcast to its Changsha Hisense Plaza store. The core of the incident involved the controversial behavior of the brand co-founder and the follow-up public relations handling issues.

The details are as follows:

    4月7日，美國網紅“甲亢哥”（iShowSpeed）在長沙文和友直播時，品牌聯合創始人翁東華多次強行搶鏡，並要求與甲亢哥同行的重慶“鹵鵝叔”讓座。

After the incident, netizens poured into the Dianping platform to launch an attack on the Changsha Wenhe Hisense Plaza store. On 3000/0, the number of negative reviews once exceeded 0, and the content included labeled evaluations, and even black gold members participated in the negative reviews.

In recent years, Wenheyou has fallen into decline due to its over-reliance on online celebrity marketing, with the closure rate of Guangzhou stores exceeding 80%, and the customer traffic of Shenzhen and Changsha stores declining. The incident exposed management loopholes and PR strategy failures.