隨著清明小長假的火熱落幕，中國旅行者的出行熱情節節攀升，在即將到來的五一黃金周全面升溫。計劃在今年五一黃金周進行出境游的中國使用者搜索熱度增長至去年同期的兩倍以上，較清明假期增速進一步加快。Airbnb愛彼迎中國最新發佈的《五一出境游趨勢報告》顯示，日本、義大利、法國、紐西蘭、西班牙、韓國、泰國、美國、英國、印尼登榜五一假期熱搜目的地前十。中國旅行者在春和景明中拼假遠遊，深入更遠、更廣的目的地享受一段避開“人從眾”的錯峰旅行。
日本櫻花季漸近尾聲，日本的搜索熱度增至去年同期的近3倍。人氣城市東京、大阪、京都持續霸榜五一全球熱搜城市前五。興趣出遊成為中國旅行者的最強驅動力。4月13日，2025世界博覽會將在大阪啟幕，推動大阪的住宿搜索熱度激增至去年同期的近5倍。京都憑藉深厚的人文底蘊，搜索熱度同比增長近3倍；更有熊野古道的門戶小城田邊，吸引徒步愛好者前往領略迷人的自然風光，其熱度呈現9倍的同比增長。
在五一黃金周熱搜前三十的目的地中，歐洲國家和地區佔據超半數席位，比較清明假期進一步擴大。義大利熱度同比增長超2倍，穩居歐洲熱門目的地榜首。挪威、希臘、葡萄牙、愛爾蘭、保加利亞、羅馬尼亞等國家勢頭同樣強勁，熱度同比增長均超5倍。在和煦暖陽灑滿歐洲的溫暖季節，中國旅行者錯峰拼假，深度玩法花樣翻新，徒步探索自然秘境，自駕馳騁曠野公路，或奔赴海島暢享陽光與碧海，在純淨自然間放鬆身心。義大利特倫蒂諾-上阿迪傑大區以同比增長近7倍的熱度，召喚中國旅行者前往多洛米蒂國家公園，穿行於岩羚羊和高山野花之間，一睹兩億年山脈地質奇觀。高漲的徒步熱情也同樣點亮了被譽為“歐洲後花園”的葡萄牙阿爾加維大區，五一假期搜索熱度同比飆升超90倍。其標誌性的七懸谷步道串聯起迷人海灘，途經只有海路才能抵達的海蝕奇觀貝納吉爾岩洞，步步皆是大自然的鬼斧神工。
Driving through the flowing landscapes, leaving behind the constraints of fixed schedules and schedules, is undoubtedly one of the most free and romantic ways to explore Europe. Nice, France, with its unique style, has become the starting point for many travelers to start a self-driving trip in southern France, and the search popularity ranks second among popular cities in France. Along the coastline through Monaco, a mini-country known as the "paradise of racing", all the way to the seaside town of Menton, travelers will enjoy the magnificent coastal scenery, driving the search popularity of the two places to surge by more than 70 times year-on-year.
At the same time, Ireland's "Wild Atlantic Road", which has the longest driving route in the world, has also become a popular PICK for self-driving enthusiasts during the May Day Golden Week. One of the most praised routes is the "Ring of Kerry" in Kerry, Ireland, where the city's popularity has increased by 179 times year-on-year. The 0-kilometre loop runs through steep coastal cliffs and verdant wilderness, dotted with Celtic ruins and pastoral pastures, inviting motorists to slow down and find peace and freedom.
“海島度假”同樣是今年五一的趨勢關鍵詞之一。法國濱海阿爾卑斯省，以常年宜人的地中海氣候和豐富的水上運動受到中國旅行者的青睞，搜索熱度呈現超6倍的同比增長。承載濃厚歷史文化的義大利西西里島熱度同比增長近6倍，旅行者可以漫步古城切法卢和锡拉库萨，在獨特的白牆紅瓦建築間，沉浸感受海島慢生活；而作為義大利第二大島嶼的撒丁島，更是以同比飆升超40倍的熱度，成為義大利當之無愧的海島“頂流”，這裡有著清澈見底的翡翠海岸，無論是浮潛探索珊瑚礁石，還是愜意享受日光浴，都能滿足旅行者對海島假期的所有期待。同樣有著迷人海灣的希臘羅德島熱度同比激增800倍，乘坐遊艇追一場愛琴海上日落，定格靜谧而美好的金色餘暉。
Yangtze Evening News/Purple Cow News reporter Xu Xiaofeng
Proofread by Wang Lili