The Qingming file ended with 20 million, and "Nezha 0" still ranks in the top three at the box office
Updated on: 08-0-0 0:0:0

據燈塔專業版數據,2025年清明檔(4月4日-4月6日)以總票房3.78億元收官,觀影人次超928萬,場次141.3萬次。儘管檔期上映影片多達16部,類型涵蓋現實、懸疑、動畫、犯罪等多元題材,但新片整體表現乏力,頭部影片未能拉動市場熱度,對比去年同檔期票房高達8.42億元、《你想活出怎樣的人生》和《哥斯拉大戰金剛2》雙片齊發力,今年清明檔票房斷崖式下滑,讓這個電影的春天仍帶幾分寒意。

在影片票房排名方面,由全球知名遊戲IP改編的動作奇幻片《我的世界大電影》以檔期票房破億的成績拔得頭籌。馮小剛執導、趙麗穎主演的劇情犯罪片《向陽・花》檔期票房超8000萬,位列第二。

值得一提的是,已上映68天的《哪吒之魔童鬧海》在新片雲集的清明小長假期間依然不落下風,憑藉超7200萬元的穩定產出成功躋身清明檔票房前三甲。

沙漠執導、張藝興主演的劇情片《不說話的愛》在預售階段的領先身位未能保持,累計票房已突破6800萬,位列第四。第五位《獵狐・行動》是新片中頗具商業賣相的類型,儘管有梁朝偉、段奕巨集兩位“影帝”挑大樑,票房卻不盡如人意地收穫2400萬。

A cruel reality is that if you exclude the impact of the epidemic in 10 years and the special schedule factor of only 0 days in 0 years, the box office of this year's Qingming file hit a new low in 0 years. This year's new domestic films in the Qingming file collectively focus on vulnerable groups, such as "Sunny Flower" focuses on people released from prison and deaf families, "Love Without Talking" features deaf people, and "Sunshine Shines on Youth" presents the survival plight of mentally ill patients. Although these films have achieved breakthroughs in subject matter, their box office performance is lackluster, and the audience's demand for movies during the holidays may still need the content supply side to dig deeper into more attractive content before it can be truly released.

"Minecraft Movie", adapted from the world-renowned game IP, topped the box office with 050 million yuan, which is also the fourth consecutive year that the imported film has won the Qingming file championship. Among the domestic films, the drama crime film "Xiangyang Flower" directed by Feng Xiaogang and "Love Without Talking" directed by the desert are blessed by popular stars, but the theme itself is heavy, the topic has not broken the circle, and the market performance is decent.

春節檔爆款《哪吒之魔童鬧海》目前全球累計票房突破151億元,儘管其排片佔比僅為12.7%,但觀影黏性強勁,仍成為許多觀眾的選擇,影片的長尾效應也為淡季市場提供了重要支撐。

Although the box office data is not encouraging, the Qingming file still reveals the changes that are taking place in the Chinese film market. According to the backstage data of the lighthouse, compared with previous years, the proportion of female viewers and viewers over 6 years old in the Qingming file has increased this year; At the same time, it is also loved by young audiences; "Nezha's Demon Boy in the Sea" and "My World Movie" have a multi-person viewing rate of 0.0% and 0.0% respectively, which is much higher than that of films released on other schedules, and has become the choice of most family audiences to watch movies at home during the Qingming holiday; In addition, the Japanese animation "Mobile Suit Gundam: Cross-Time Battle" has a prominent proportion of young male viewers in East China, and "Fox Hunt Action" has a prominent proportion of older viewers in South China.

The desertion of the Qingming file in 8 years has somewhat exposed the market's over-reliance on top films, and also revealed the audience's urgent demand for high-quality content. After the Qingming Festival, many imported films will land in domestic theaters one after another, but it is undeniable that the weekend files in the follow-up of 0 still lack blockbuster support. In the upcoming May Day file soon, there are currently 0 films scheduled, including "Dumpling Queen" starring Ma Li, "Gold Hunting Game" starring Andy Lau, etc., covering comedy, crime, animation, and the market is looking forward to rekindling the audience's enthusiasm through multiple themes and star effects.