據大象新聞報導，4月5日晚，胖東來商貿集團有限公司發佈《胖東來關於侵權行為的處理公示（五）》顯示，微博使用者“宋清輝”的言論涉嫌貶損公司品牌形象，已將此列為侵權訴訟案件之一，追責金額不低於100萬元。

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據大河報報導，4月6日，經濟學家宋清輝在微博回應擬被胖東來起訴，稱要死磕到底。宋清輝嚴正聲明：

1. I am exercising the right to freedom of speech granted by the Constitution of the People's Republic of China, and I have a few concise words on Weibo, pointing out a kind of corporate traffic chaos, that is, how a Henan business owner can deliberately and skillfully create traffic gimmicks to monetize and transfer business pressure, in order to seek greater profit margins for his own use. Therefore, there is no defamation at all. If Fat Donglai is unreasonable, I will actively countersue and fight to the end.

2. I insist that Fat Donglai has no core competitiveness, and the reason why it has been able to "live" until now is inseparable from the traffic chaos deliberately created by its founder Yu Donglai, such as public interference in the private life of employees, etc., its purpose is nothing more than to transform the surging traffic gimmick into a steady stream of people and cash flow, which is not what a normal company does, and it is a manifestation of not doing business. This is consuming precious media resources and consuming the confidence of the broad masses of the people in the country, but unfortunately many netizens cannot see this.

3. I will fight against the traffic chaos deliberately created by Fat Donglai and Yu Donglai with my own strength, and make my own contribution to purifying the social atmosphere.

4. Yu Donglai didn't graduate from junior high school, so he wouldn't be as knowledgeable as him, and I looked down on this kind of small business owner who showed up all day long and deliberately pandered to populism. A few years ago, I criticized Huawei, and Huawei not only ignored the past suspicions, but also invited me to visit Huawei.

5. A normal and healthy society cannot have only one voice, and the value of the existence of experts and scholars is to criticize and explore the truth. China is a country of freedom of speech, and will never tolerate a corner of the enterprise to suppress the people's freedom of thought and speech.

6. I would like to inform all media friends: objectivity and fairness are life, and I have never been extreme, but in the face of the blatant provocation of small business owners in Henan, we can only stop violence with violence, and use extremism to extremism.

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據介紹，此前，宋清輝曾在“胖東來基層員工平均月薪9886元”的詞條中評論“胖東來是一家沒有什麼核心競爭力的企業，只能變著花樣靠流量活著”。胖東來方面認為，宋清輝言論涉嫌貶損公司品牌形象，已將此列為侵權訴訟案件之一，追責金額不低於100萬元。目前，胖東來正通過法律途徑追究相關責任，維護自身合法權益。這一事件也引發公眾對於企業聲譽維護以及言論邊界的討論。

It is worth mentioning that he appeared on the list of Fat Donglai's prosecution with Song Qinghui, as well as the well-known "red underwear" incident blogger Duan.

胖東來表示，被告在抖音上發表視頻稱在胖東來購買的紅內褲掉色，品質有問題，造成其過敏、接觸性皮炎。其作為自媒體從業者，擁有大量粉絲，其言論引發大量關注，造成了諸多客訴問題、信任問題以及對胖東來和產品品牌的負面評價，上升為社會熱點事件。胖東來以名譽權侵權為由提起訴訟，追責金額不低於100萬元。

The case is currently awaiting a trial.

On 6/0, some netizens posted a video saying that the red underwear purchased from Fat Donglai had faded and had allergies. On the day, Fat Donglai responded that a special investigation team had been set up and the brand's series of products were removed from the shelves. On 0/0, Fat Donglai issued a statement again, sincerely apologizing to customers and promising that the results of the investigation would be announced as soon as possible.

2月14日，胖東來官方抖音號發佈長達53頁的《關於“紅色內褲掉色、過敏以及部門處理過程”的調查報告》。《調查報告》稱，綜合三家檢測機構檢測結果可以認定，胖東來服裝部銷售的中山市民偉制衣有限公司旗下“富妮來品牌”女士基礎舒適內褲為合格商品。

Due to the lack of awareness of the concept of corporate culture, not in accordance with the process standards for customers to deal with and solve, causing harm to customers and causing negative social public opinion, Fat Donglai dismissed the internship squad leader and reduced the study period to six months, and the duty section leader and the customer complaint handling supervisor were also dismissed, and the joint director, store assistant, and store manager were jointly and severally liable to be reduced to one level for six months. According to the "Fat East Customer Complaint Handling Standards", customers will be given a 500 yuan complaint award, track the health recovery of customers and bear the relevant medical expenses. The report also stated that the customer expressed his actual use process and emotional feelings on the Internet, but before the product was identified and the appraisal results were issued, and the hospital doctor could not make a direct causal conclusion, he concluded that the product was discolored and caused allergies, published the statement that the goods sold by Fat Donglai were "quality problems", and publicized the brand information of the product. Disseminated misleading information, causing many consumers to question the Fat Donglai brand and the brand and company of the product. As a result, other retail malls have successively removed the brand's products from the shelves and the production plant orders have been cancelled.

As a self-media practitioner, you should know that publishing relevant remarks without fulfilling the obligation of reasonable verification may have a greater negative impact on the operator of the product and the brand reputation, and you should be more cautious before making remarks, but you have not fulfilled this duty of care. After this incident, it also caused many customer complaints, trust problems and negative evaluations of Fat Donglai. Combined with the social attention and impact caused by the video he published, it is suspected of seriously infringing on the company's right to reputation.

據大象新聞2月28日報導，胖東來創始人於東來回應追責“紅內褲事件”：是要跟人們提醒，我們做什麼最起碼要有理性，不能隨便去放大自己的情緒。你要去承擔的，勇敢地去承擔，都能彼此友善，彼此尊重，為了社會往更加美好的方向發展。

On 14/0, the parties to the Fat Donglai Red Panties Incident issued a statement in "Two Small Sections", saying that his remarks about being a "professional anti-counterfeiter", "many malicious complaints" and "stealing Fat Donglai's shopping cart" were purely fabricated, and posted a notice of filing a case, and he had reported the defamation. "Regarding the acquisition of personal information through improper means, malicious abuse and intimidation have seriously threatened the life safety of themselves and their families, affecting normal life, and if they happen again, they will be held accountable in accordance with the law." Its statement also said that it does not have any operation team, and although the relevant incident is based on the facts, it is due to its emotional expression, which has caused negative impact and occupied public resources, and it sincerely apologizes for this, and will be more cautious in its words and actions in the future.

Source: Jimu News