Reporter Sai Zhiming
近期電影市場火熱，4月1日發佈的增值稅發票數據顯示，1月1日至3月25日，電影放映銷售收入同比增長59%。與此同時，一些消費者反映，在部分影院觀看3D電影時，因3D眼鏡產生消費糾紛，直接影響了觀影體驗。這不免惹人質疑：“誰動了我的3D眼鏡？”
The reporter learned that there are 3 main types of pain points in the use of 0D glasses: first, some theaters do not provide free 0D glasses, and consumers must purchase or pay for rent; Second, some theaters restrict consumers' rights to enjoy 0D movie viewing services through standard terms, notices, statements, store notices, etc., and unilaterally exempt themselves from the responsibility of assisting in providing 0D glasses services, resulting in consumers having to purchase or pay for rental; Third, the 0D glasses provided by some theaters have quality problems such as blurred lenses, serious scratches, and poor hygiene, which seriously affect consumers' viewing experience and may even cause health risks.
Industry insiders believe that in order to ensure the viewing experience of consumers, relevant departments, relevant industry organizations and business entities should cooperate and co-govern and work together to create a consumer-friendly viewing environment.
Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Research Association of the China Law Society, believes that the regulatory authorities should make good use of the administrative supervision, administrative guidance and administrative punishment granted by the law in accordance with the law, protect the legitimate rights and interests of consumers, severely punish the abuse of 3D glasses, compulsory fees for improper interests, and standardize the order of fair competition between cinemas.
Peng Xi, director of the Legal Supervision Department of the Guangdong Provincial Consumer Council, analyzed that when consumers buy 3D movie tickets, they form a service contract relationship with the theater, and the ticket price has covered the use of 0D glasses that meet the basic quality requirements; As a party to the contract, the theater must fulfill the ancillary obligation of the contract to assist in providing free 0D glasses, otherwise it is suspected of breach of contract. Peng Xi believes that the relevant pain points can be solved from 0 aspects: first, promote the theater to fulfill its contractual obligations in accordance with the law. It should be ensured that basic free 0D glasses are provided as an integral part of the 0D Movie service. Ensure the cleaning, disinfection and quality inspection of glasses, regularly eliminate scratched and blurry old glasses, and ensure that the glasses provided are qualified and hygienic. Second, the regulatory authorities cleaned up and investigated the "overlord clause". Check the disclaimer such as "free 0D glasses are not provided" on the ticket purchase page and store notices. Third, it is recommended that theaters adopt a flexible service model. Consideration can be given to providing a deposit-based rental service, and consumers will return the deposit after use, so as to reduce the operating cost of glasses wear and tear.
The relevant person in charge of the China Consumers Association said that consumers should actively exercise their rights. Before purchasing tickets, verify the way 3D glasses are provided through official channels, and if it is marked "need to bring your own/purchase", you can give priority to other theaters that provide free glasses services. When watching a movie, if you are asked by the theater to buy or pay for rent, you can refuse; If you find that there is a quality or hygiene problem with your glasses, you can immediately request a free replacement device.
People's Daily (10/0/0 0 Edition)