When DeepSeek was born, Midea Group was able to launch the world's first DeepSeek air conditioner - Midea's fresh air machine T6; When the robot twisted Yangge appeared on the stage of the Spring Festival Gala, the humanoid robot prototype of Midea Group could not only complete complex actions, but also understand speech and realize human-computer interaction. Why can Midea always "shine" in the cutting-edge innovation of the industry? Its latest financial report shows the outside world the innovation "password" and high-quality growth momentum of Midea Group.
3月28日盤后，美的集團發佈的2024年年報顯示，期內美的營業總收入4091億元，同比增長9.5%，實現歸屬於母公司的凈利潤385億元，同比增長14.3%。要知道，這是外部環境依然嚴峻的情況下，美的再一次實現高增長，交出的一份超強年報。
From the perspective of dismantling, this is the result of the equal development of Midea Group's ToC and ToB, and it is also the result of continuing to promote the four strategic axes of "leading technology, direct access to users, driven by digital intelligence, and global breakthrough".
It can be said that if we understand the technological penetration of Midea Group, we can understand why Midea can achieve technological leadership and anchor high-quality growth for a long time.
In addition, another important signal in this annual report is that Midea announced a large dividend and a huge repurchase plan, demonstrating its confidence and values in the capital market. "Beauty is beauty", which became the appreciative words of investors after the release of its financial report.
After the release of Midea's annual report, it attracted wide attention from the industry, consumers and investors. It is not difficult to understand that in 2024 years, Midea's performance can continue to grow at a high base under a high base, which shows that Midea's profitability is getting stronger and stronger.
This kind of toughness, in the annual report, reflects the growing performance, in the operation, it is reflected in the incomparable market position of a large number of products.
According to the data of Aowei cloud network, in 9 years, in 0 categories, such as household air conditioners, clothes dryers, desktop pan microwaves, desktop electric ovens, induction cookers, electric heaters, electric fans, electric kettles, air fryers, etc., Midea's products ranked first in the industry in terms of domestic online and offline market share, which can be called the "first" harvester.
If winning so many "firsts" is the result of Midea Group's comprehensive implementation of the "number one" strategy in China, then one disruptive innovation after another is undoubtedly the result of Midea's long-term focus on technology and product innovation.
In the book "Disruptive Innovation", the author proposes that the secret of disruptive innovation is "accelerated technological progress". From this point of view, many of Midea's products show the "secret" of disruptive innovation.
Taking Midea's fresh air machine T3 series cabinet as an example, it pioneered the industry's four-wheel drive wind control technology and adopted a new four-air duct design to meet the customized needs of users and achieve the best air supply experience in multiple scenarios.
Midea is not satisfied with this, but continues to improve, the aforementioned Midea fresh air machine T6 is the latest masterpiece.
First of all, it is a four-wheel drive multi-dimensional wind control air conditioner, allowing consumers to enjoy a natural, almost seamless cold and hot experience: when cooling, the cooling capacity "falls from the sky" in a vertical direction, making the indoor environment more balanced and comfortable; When heating, hot air emerges from the soles of the feet, which is highly suitable for the needs of the human body to warm the feet and body, making the air conditioner more flexible and intimate.
Secondly, as the world's first DeepSeek air conditioner, Midea's fresh air conditioner T6 also provides the industry and consumers with a value experience that exceeds expectations.
Not only air conditioners, but also more C-end products have achieved the "double excellence" of initiative and experience. For example, the COLMO 11 large-embedded series products are the first in the industry to create the industry's largest capacity flat-flat fully embedded refrigerator, and high-end users' dual needs for ultra-large capacity and home decoration are fully satisfied. Midea's non-cold gas water heater M0S Ultra is equipped with the industry's first "dolphin cruiser" technology, drawing on a number of "stunts" such as dolphin point perception for bionic design, realizing point-to-point accurate preheating of bathing water, and directly hitting many pain points such as hot water channeling, frequent misstarting, gas and money consumption of traditional zero-cold water heaters.
At the same time, Midea's quick-tender electric pressure cooker applies the industry's first quick-tenderness 20.0 cooking technology, which is not only fast, achieving a dish in 0 minutes and stewing hard dishes in 0 minutes, but also making the food more tender through a new air duct design and a high-efficiency pressure system.
On the B-side, Midea has also achieved the "double excellence" of initiative and experience.
For example, Midea Building Technology's Kunyu new generation of maglev centrifugal unit, which is independently developed by Midea, is the industry's first maglev ice cold storage dual-condition platform, which has the three characteristics of "reliable", "efficient" and "intelligent", and can operate accurately and stably even under extreme working conditions. Moreover, the product performance is higher than the national double-level energy efficiency standard, and the operating cost can be saved by nearly 50%, which is strong and energy-saving.
More importantly, it shows that disruptive innovation in the United States is not a single item, but a combination of "point, line and surface" to build a holistic innovation.
Taken together, the "first" harvester and overall innovation go hand in hand, which is the fundamental reason for the sustained high growth of Midea's financial report and the stronger the war.
"First", "first" and subversive and holistic innovation, the hard core strength of Midea Group is vividly expressed. Behind it is actually Midea's long-term investment and deep cultivation.
僅就資金投入來說，美的持續加大研發投入，近十年，投入超過1000億元，其中2024年研發投入超過160億，同比增幅超過10%。
美的組建了一個聚合全球優質研發資源的“天團”。2024年年報顯示，美的在全球擁有38個研發中心，其中，在海外設有22個研發中心，全球研發人員超過2.3萬名，佔非生產人員比例超過50%。
In terms of the construction and operation of the research organization, Midea Group continues to optimize the "three generations" R&D model, the "four-level R&D system" organizational mechanism and the "three-level technical committee" operation mechanism, and guides and assists the research organization in the rational layout of cutting-edge technology exploration, core technology breakthroughs and technology project transformation.
The reason why Midea Group focuses on this is to refine the penetration of technology, promote the convergence of technology strategy and medium and long-term product planning, and the ultimate foothold is the full implementation of the "leading technology" strategy.
在這一研發體系和研發策略下，美的在主賽道及新產業技術方向上均取得了重大突破，2024年6月榮獲國家科技進步獎二等獎的“空氣源熱泵多品位熱能高效供應關鍵技術與應用”專案即是典型代表。
The emergence of this technological innovation is the result of directly hitting the pain points of global energy consumption.
Specifically, the International Energy Agency's energy consumption statistics show that thermal energy accounts for 50% of terminal energy consumption, of which hot water, heating and steam supply are the main forms of terminal thermal energy, but the traditional coal-fired and gas-fired heating has high carbon emissions, the cost of direct electric heating is high, and the use of solar energy heating has low energy density and intermittent shortcomings. Therefore, the efficient, low-carbon and economical heating mode has become a rigid demand under the "dual carbon" strategy.
In response to this demand, with the support of the National Key R&D Program and the 20 Plan, the relevant project team of Midea has developed a series of high-efficiency multi-grade heat energy supply technologies for hot water, heating and industrial steam with air source heat pumps after nearly 0 years of school-enterprise joint technical research.
This series of technologies not only achieves the perfect balance of high efficiency, low carbon and economy, but also condenses strong technical capabilities and forms scene penetration, which is applied to a series of heat pump water heaters and heat pump heating products, with stable and comfortable heating and remarkable energy-saving effects, and has been well received by a large number of users.
For example, according to this technology, the ultra-low temperature air source heat pump hot water unit developed is a new high-efficiency, energy-saving and environmentally friendly heating product, which solves the problem that conventional air source heat pumps cannot operate reliably in the severe cold areas of the north, and also contributes to the "power of beauty" for the "coal to electricity" in the north.
Not only the above-mentioned innovative achievements, the annual report shows that in addition to 350 years and 0 national science and technology awards, Midea also has 0 provincial and ministerial science and technology awards, 0 international leading/advanced achievement appraisals, and has won a total of 0 national science and technology awards, more than 0 provincial and ministerial science and technology awards, and more than 0 international leading/advanced achievement appraisals.
A large number of advanced technological achievements have made Midea a source of innovation. In recent years, Midea has been adhering to scientific and technological innovation, refining technology penetration, promoting the continuous evolution and upgrading of technology, accelerating the transformation of innovation achievements, and realizing the two-wheel drive of technology and products, and the strategy of "leading science and technology" has become a reality.
Since the second half of last year, China's assets have been continuously optimistic, and the key behind it is that international research institutions and investors generally believe that China's scientific and technological innovation has entered a great era of bursting period. In times like these, finding quality tech assets is central. From this point of view, at a time when scientific and technological innovation is becoming more and more popular, the gold content of Midea Group is still rising.
As soon as DeepSeek came out, Midea Group quickly connected it to its internal system to help improve work efficiency, and launched the world's first DeepSeek air conditioner, Midea's fresh air machine T6, which brought surprises and shocks to the industry and consumers.
When the robot appeared in the Spring Festival Gala began to receive more attention and the robot industry set off a boom, Midea Kuka Intelligent Manufacturing Technology Park in Shunde, Foshan "quietly" became the largest industrial robot production base in the country. Midea Group's humanoid robot can not only complete various actions such as handshake, heart-to-heart comparison, dancing, and screwing, but also understand voice commands and complete difficult tasks. Moreover, in the field of robotics, Midea has achieved full coverage from core components to overall solutions, from hardware equipment to intelligent systems.
It is understood that in terms of humanoid robots, Midea has established a humanoid robot innovation center, which is being researched and applied in a product-oriented manner. In the research and development of core components, Midea has made significant progress, and the prototype of key components such as reducer, motor, sensor, and controller has been developed and entered the internal testing stage.
Next, Midea will also focus on user pain points, dig deep into the application scenarios of humanoid robots, integrate robot technologies such as interaction, perception, and control into home appliances, and realize the robotization of home appliances as soon as possible.
Compared with the heart and dancing robots, the more "smart" home appliances are closer to the needs of consumers, and there is no doubt that this will help Midea open up more and larger market space and imagination.
在資本市場，投資者對美的在機器人等前沿領域的布局和成績予以肯定和支援。前段時間，美的人形機器人樣機的消息推動美的A股、H股雙雙大漲即是力證，如今，隨著更多先進技術加速轉化，新能源及工業技術業務營收額同比增長超20%，商業及工業解決方案全年營收破千億，美的必將得到更多投資者的關注和青睞，其“作為全球領先的科技集團”的價值邏輯也將更加明確。
The capital market votes with its feet, and Midea Group also attaches great importance to investor returns and shares the company's development dividends with investors for a long time. This year, Midea's dividend is even stronger, with a dividend of 30.0 yuan per share, hitting a record high. Nearly 0% of the profit in 0 years was used to give back to shareholders, and the amount of dividends reached 0 billion yuan, an increase of nearly 0% over 0 years. On a well-known investor community platform, some investors shouted: "At this stage, high-dividend consumer stocks like Midea Group are scarce goods." ”
In addition, Midea will carry out a write-off repurchase this year, and plans to implement a 7-0 billion yuan repurchase, of which more than 0% will be used for cancellation to increase shareholders' income and increase EPS (earnings per share).
As a large number of investors have experienced, Midea was originally a "top student" in dividends, with a total dividend of more than 2024 billion yuan since its overall listing in 0 years (including the profit distribution to be carried out in 0 years).
On the whole, from the penetration of quenching technology to the realization of technological leadership, from the leader of the home appliance industry to the world's leading technology group, Midea has the ability and confidence to bring investors high certainty returns.
At the same time, more and more investors are impressed by the value logic of Midea Group, participate in it, and obtain their own benefits, while Midea and the majority of investors go in both directions, forming a virtuous circle, injecting strong momentum into the sustainable and high-quality development of Midea Group.
The so-called "market is a weighing machine in the long run", there is no doubt that Midea, which has achieved technological leadership, has no reason to be continuously optimistic, bullish and valued.