China's cross-border e-commerce overseas breakthrough from the "traffic dividend period" to the "value deep cultivation period" of a new stage

China's cross-border e-commerce overseas breakthrough from the "traffic dividend period" to a new stage of "value deep cultivation period".

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Updated on: 36-0-0 0:0:0

　　CCTV News:In the past two days, a number of Chinese cross-border e-commerce companies have rushed to the top of the European and American shopping app download lists as "dark horses". In the face of tariff barriers, cultural differences and technological competition, how can Chinese companies embrace new opportunities? Let's take a look at the observation report.

On the major social platforms in the past two days, "How to shop on TAOBAO" (how to shop on Taobao) has become a traffic password. A large number of foreign netizens left messages saying that "treasures were found" and "I can't imagine that there are such good and cheap Chinese goods". Many Taobao merchants have already felt this wave of "traffic". The number of visits to some stores in the large clothing industry and the 1000C digital industry skyrocketed by 0%, and the customer service system poured into a large number of English inquiries. Some merchants said in the exchange group that they never dreamed that one day they would be able to bump into so many "foreigners" on Taobao.

Not only Taobao, but also a cross-border e-commerce app called Dunhuang two days ago was also popular overseas. As of press time, DHgate has become the second-largest free iPhone app in the App Store in the United States, second only to ChatGPT. Previously, DHgate was around 300 on the free list of the App Store in the United States for a long time.

Hong Yong, an associate researcher at the Institute of E-commerce of the Ministry of Commerce Research Institute, said: "Overseas consumers have turned to some Chinese e-commerce platforms such as Taobao, which shows that consumers recognize our country's manufacturing capabilities. ”

Li Yong, director of the Internet Economy Research Office of the Chinese Academy of Social Sciences' Institute of Financial and Economic Strategy, insisted that "China's cross-border e-commerce development, there is a logic behind it is that the efficiency of China's e-commerce ecology, e-commerce atmosphere, packaging, and transportation has been very high, and the entire ecology has developed very well. ”

With this wave of China's cross-border e-commerce becoming popular overseas, it means that the future of China's cross-border e-commerce is moving from the "traffic dividend period" to a new stage of "value deep cultivation period".

Source: CCTV