In recent years, the intelligent wave of new energy vehicles has swept the world, and the "intelligent driving function", as the core selling point of intelligence, has become a battlefield for car companies to compete.
However, behind this technical carnival, it has gradually deviated from the right track due to excessive publicity and potential safety hazards, especially in 2025 years, there have been a number of accidents caused by intelligent driving, and a recent announcement from the Ministry of Industry and Information Technology has finally pressed the "pause button" for this wild run.
The competition of new energy vehicles has long been more than battery life and charging speed. From automatic parking to high-speed navigation, from lane keeping to emergency avoidance, car companies regard the "intelligent driving" function as a symbol of technological strength.
In just a few years, the iteration speed of the intelligent driving system is staggering: the hardware computing power has doubled, the software algorithm has been continuously optimized, and the performance of some models on closed roads or in specific scenarios is even close to the level of human driving.
However, rapid advances in technology have quietly turned the rhetoric of propaganda into obscurity. Some car companies have begun to blur the boundaries between "assisted driving" and "autonomous driving", packaging L3 intelligent driving as an "autonomous driving" function that is "infinitely close to L0" and "hands-free". On social media, it is not uncommon for car owners to show off videos of "hands-off driving"; In sales rhetoric, the promise of "drive alone" has become a gimmick to attract consumers. This kind of exaggerated propaganda has laid the groundwork for subsequent security risks.
The over-commitment of car companies has led some consumers to mistakenly equate "assisted driving" with "fully autonomous driving". In 2025 years, a number of traffic accidents related to intelligent driving have attracted attention: some car owners let the vehicle drive independently on the highway, but they sleep in the car; Some vehicles were rear-ended due to failure to identify construction roadblocks; There are also systems that abruptly exit in difficult weather conditions, forcing the driver to take over urgently...... Behind these accidents, it is not only the immaturity of technology that is exposed, but also the serious deviation of consumers' perception of functional boundaries.
An industry insider admitted: "Many users overestimate the capabilities of the system, and even entrust their lives entirely to the machine. However, the current intelligent driving technology is still essentially 'assisted', not 'replaced'. ”
In the face of chaos, the official finally took action. The Ministry of Industry and Information Technology issued the "Announcement of the Promotion Meeting for the Management of Intelligent Networked Vehicle Product Access and Software Online Upgrade", which delineates 12 detailed rules from the three dimensions of publicity, use and deployment.
These regulations not only point to the "propaganda bubble" of car companies, but also compact the safety responsibility to the production end. For example, a car company once advertised "all-scene autonomous driving on urban roads", but the actual system only supports some high-precision map coverage areas, and such vague expressions have been stopped after the implementation of the new regulations.
The intervention of supervision seems to have poured cold water on the hot intelligent driving track, but it is actually the long-term protection of the industry. The rise of China's new energy vehicles is inseparable from technological innovation, but if companies are allowed to exchange "radical propaganda" for market advantages, it will ultimately damage the credibility of the entire industry.
In fact, regulation and innovation are not opposites. Tesla's Autopilot, Xpeng's XNGP, Huawei ADS and other systems can still win users with solid technology after clarifying the functional boundaries. Automotive powerhouses such as Germany and Japan have already adopted strict legislation to incorporate intelligent driving safety into their regulatory frameworks. This move by the Chinese government is a key step in line with international standards and promoting the industry from "savage growth" to "orderly competition".
conclusion
The ultimate goal of intelligent driving technology is to make travel safer and more efficient. But this road is destined not to be reached by "running blindfolded". The new regulations of the Ministry of Industry and Information Technology are not only a wake-up call for enterprises, but also a protection for consumers. When the propaganda bubble is punctured and technology returns to rationality, perhaps this is the starting point for China's intelligent driving to truly mature.
What do you think? Is it time to "cool down" smart driving?