4月15日，美團面向全國消費者正式發佈即時零售品牌“美團閃購”。該品牌定位為“24小時陪伴消費者的新一代購物平臺”，聯合全國近3000個縣市區旗的零售商、品牌商與本地中小商家，將服務全國10億消費者的日常購物需求，為消費者創造“閃購一下，30分鐘好貨到手”的極致購物體驗。

即日起，全國消費者可在美團App首頁進入“閃購”，選購蔬菜水果、酒水飲料、休閒食品、數碼家電、美妝護膚、潮流玩具、運動用品、鮮花綠植、母嬰用品、寵物用品等生活萬物，下單後平均30分鐘送達。美團閃購將向全國消費者免費送出三十萬份數碼家電、日用百貨類“開門好禮”，提供1分錢搶88元神券包福利，同時將持續聯合多家品牌零售商開展“超級大牌日”活動，發放最高200元的品牌專屬神券。

The "flash sale" has been launched on the homepage of the Meituan app.

據瞭解，美團閃購業務最早於2018年在美團內部上線，數年來積累了數億高頻消費者，服務品類逐步拓展至生活萬物。得益於突出的便利性，即時零售近年來成為消費者日常化、高確定性的生活方式，驅動美團閃購業務持續高速發展。當前，美團非餐飲品類即時零售日單量已突破1800萬單，美團副總裁、閃購事業部負責人肖昆表示，消費者在生鮮食品、酒水飲料、日用百貨、3C家電等商品上的消費黏性和頻次持續提升，順應消費者持續升溫的即時需求，美團正式面向公眾推出即時零售品牌“美團閃購”，希望用更豐富優惠的商品、更便捷可靠的購物體驗，更好滿足消費者“30分鐘買萬物”的需求，讓平臺上的海量實體商家共用購物體驗升級、供給體系升級帶來的紅利，攜手加速本地零售產業的數位化升級進程。

With the rapid development of the instant retail industry, Meituan flash sales have increasingly become an important business channel for all kinds of retailers and brands. Meituan Flash Sale said that it will carry out a number of measures to support merchants, launch a variety of digital business assistance tools for merchants, support merchants in various industries to expand new supply formats of flash warehouses, and help merchants operate better in Meituan Flash Sale and further obtain business increments.

[Editor in charge: Huang Yihong]

[Content review: Wu Zhongwang]

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