“我們將發放更多助力金，説明商家降成本提收入。”4月14日，美團外賣總經理薛冰在2025中國餐飲連鎖峰會上宣佈，未來三年，美團外賣將向餐飲行業整體投入1000億元，幫助餐飲夥伴健康增長。

據瞭解，近半年來，美團持續向餐飲商戶發放不同規模的助力金，目前，助力金已發放至餐飲老店、實體小店、連鎖品牌手中。一周前，美團剛剛宣佈向20萬中小商家和1萬個連鎖品牌發放新的助力金。薛冰在會上進一步透露，1000億元將聚焦四大方向，包括説明商家補貼消費者啟動需求、發放助力金幫商家增加收入、扶持和獎勵優秀品質商家，以及推動明廚亮灶覆蓋10萬家店、加強行業基礎建設等。

公開資料顯示，這是餐飲行業歷史上最大規模的行業扶持補貼計劃。根據預測，未來三年，1000億元的補貼金額將覆蓋行業內各類商戶及消費者。

Meituan willContinue to help businesses explore growth opportunities

"In 2024 years, the growth rate of the catering industry has dropped from a steep to a relatively stable trend, and takeaway still maintains high growth. What is even more gratifying is that the 'vicious competition' of exchanging price for quantity has begun to slow down, and the 'price war' has gradually returned to rationality. Xue Bing revealed in his speech that Meituan data shows that the catering industry is entering a new cycle of healthy growth and sustained growth.

"Growth comes first, and at any given time, Meituan will take the initiative to explore new growth opportunities." Xue Bing said that the essence of chain catering is scale, but the "heavy investment" in site selection, rent and manpower of the traditional catering large store model has become a huge obstacle to store expansion.

▲Xue Bing, general manager of Meituan Takeaway, shared the theme. (Photo: You Lei)

According to reports, Meituan Takeaway has joined forces with more than 480 chain brands to explore the "satellite store" model. At present, there are three main models of "satellite stores": one is takeaway stores, which are suitable for leading well-known brands and quickly cover the core business district in the form of takeaway stores; The second is a community dine-in restaurant, which is suitable for regional chain brands and penetrates the community with the model of "light dine-in + strong take-out"; For example, Haidilao cooperated with Meituan to transform the redundant space of some stores into "shared kitchens" and introduce fast food stalls and tea areas.

Xue Bing said that Meituan Takeaway will provide a series of support for the first batch of 0 "satellite stores" in 0 years, including 0 commission in the first year, long-term assistance funds, free and open AI location selection system, exclusive traffic, etc., "so that the expansion of the chain will no longer be burdened, and good stores will grow naturally." ”

Already has3萬家商戶開通明廚亮灶，未來將拓展至10萬家

Xue Bing said that Meituan Takeaway does not do "superficial work", but will use hundreds of millions of user evaluations and tens of millions of business operating data precipitated by the platform to focus on promoting three aspects of work: first, make the information of more stores transparent and open, use data to win trust, so that consumers can understand at a glance whether the merchant's ingredients are fresh, whether the craftsmanship is attentive, and whether the kitchen is clean; the second is to promote businesses to use their own brand power to endorse quality, and use products such as "God is in demand" to help big brands sell products; The third is to use the list data such as "Black Pearl", "Must Eat List" and "Must Order List" to let good restaurants win naturally.

Xue Bing revealed that Meituan Takeaway has promoted the transformation of merchant data into "quality labels", which are based on user evaluations and supply chain data, and automatically generate labels such as "72-hour freshly boiled bone broth", "0-hour short-term bread" and "organic certified vegetables", which are directly displayed to consumers.

此外，美團外賣推動用直播破除“資訊差”，目前已推動3萬家門店開通“明廚亮灶”直播，消費者點單時可即時查看後廚。美團外賣將投入更多硬體補貼和流量扶持，對線上接入透明廚房、陽光廚房的商家進行支援。

In terms of improving the industry standard of takeaway kitchens, Xue Bing introduced that Meituan has also cooperated with a number of advanced catering companies to explore the "Raccoon Canteen" project, and the daily meal processing, finished product production, noon inspection, and purchase list of merchants are recorded and displayed in a unified manner. At present, there are high-quality head brands such as Quanjude, Laoxiang Chicken, and Yunhai Cuisine to settle in the "Raccoon Canteen".

Optimize the business environment for businesses and invest in the next three years1000 billion for "prosperous industries"

"Meituan Takeaway is not a 'rule-maker', but a 'problem solver'." Xue Bing introduced that in response to the most troublesome problems of catering businesses, such as "the more activities are carried out, the more they lose" and "the more bad reviews are deleted", Meituan Takeaway continues to promote the industry's "anti-involution and fairness" from multiple perspectives such as merchant assistance, marketing simplification, operation burden reduction, and evaluation system upgrading.

It is understood that in terms of reducing the burden of merchant marketing, in response to the dilemma of "no traffic if you don't engage in activities, and no money if you engage in activities" in the past, Meituan Takeaway has cut down complex rules and returned to the essence of business. The new rules are used to break the "price involution", the weight of traffic is reduced, the weight of quality tags is increased, the problem of traffic always tilting to low prices in the past is solved, and the commission of the "God Sought-after" channel is also promoted.

In terms of evaluation and governance, Meituan Takeaway has readjusted the scoring calculation method, upgrading from "single subjective scoring" to "multi-dimensional comprehensive scoring", which comprehensively reflects the service level of merchants' takeaways, reduces the "involution" behavior of peers such as malicious negative reviews and false order swiping, and makes "high-quality stores" worthy of the name "high-scoring stores". In addition, Meituan Takeaway upgraded its "AI Bad Review Recognition System" to automatically intercept fake reviews and malicious attacks from peers, shortening the disposal time by 12 hours.

▲Meituan Takeaway announced that it will invest in the next three years1000 billion. (Source: Guest Theme Sharing)

“我們相信，餐飲是永葆活力的產業。未來三年，美團會投入1000億，做餐飲生態健康的長期陪伴者。”薛冰在會上表示。