LG's Strategic Shift: What is the future of AI home appliances and robots from XR?

With the rapid development of technology, the XR (extended reality) industry is gaining more and more attention around the world. However, it was recently reported that LG Electronics has shut down its one-year-old XR development unit and turned to AI appliances, HVAC and robotics. This strategic shift has sparked widespread concern in the market and the public, so what exactly does this shift mean for LG? Where will it go in the future?

First of all, we must recognize how XR technology has evolved over the past year. XR covers virtual reality (VR), augmented reality (AR), and mixed reality (MR), providing people with a new way to experience virtual and reality through multi-sensory interaction. LG's attempt in the XR field was once seen as its core growth point in the technology field. However, the market performance did not meet expectations, so LG decided to adjust its direction.

It is worth noting that the strategic cooperation between LG and Meta in 2024 years lasted only three months before there was friction due to divergent directions. This is undoubtedly a turning point, reflecting the deep disagreement within the company about the direction of the future. Behind this disagreement, it may be due to the failure of Apple's Vision Pro, Apple's headset due to the lack of software ecology, sales are sluggish, affecting industry confidence. In addition, it may also be that LG's judgment on the future is that the direction of the XR field is not as expected, so it chooses to move to other more certain fields.

So, what will happen to the field of AI home appliances and robots that LG is turning to? First of all, AI home appliances combined with intelligent algorithms to optimize product functions will undoubtedly greatly improve the performance and user experience of home appliances. The improvement of HVAC will further improve people's living environment and improve energy efficiency. In the field of robotics, the acceleration of the acquisition of Bear Robotics and the strengthening of service robot research and development will also bring new growth points to LG.

However, this strategic shift does not mean that LG has completely abandoned the XR space. In fact, fields such as AI appliances, HVAC, and robotics also involve multi-sensory interaction and the integration of virtual and reality. LG's R&D experience and technology accumulation in the XR field will play an important role in these new fields. In addition, although the cooperation between LG and Meta has been terminated, there is still a possibility that it will be able to rediscover common ground in the future.

In addition, LG's strategic shift also reflects the current competitive landscape in the technology industry. With the rapid development of technology, companies are looking for new growth opportunities to cope with the ever-changing market. In this process, the relationship of cooperation and competition between companies is becoming increasingly complex. LG's strategic shift may be its response to market competition, or it may be its judgment of future technology trends.

Overall, LG's strategic shift was a complex and deliberate decision. It is both a response to market changes and a judgment of future trends. In the future, we will see how well LG performs in these new areas. Whether it is AI home appliances, HVAC or robotics, it is likely to become a new growth point for LG. And XR technology, as part of its technical reserves, may also play an important role in due course. Therefore, we look forward to seeing how LG achieves its strategic goals in new areas, while also looking forward to bringing more innovations and breakthroughs in the XR space.