1萬人用腳步投票!成都溫江半馬如何用“體貼式服務”刷爆朋友圈?
Updated on: 01-0-0 0:0:0

Yuan Hanling

人民網成都4月13日電 (王凡)4月13日,時隔五年,“溫馬”再臨。1萬名跑者集聚“幸福溫江·美好之城”,參加2025五菱·寶駿溫江半程馬拉松暨“跑遍四川”溫江站,用腳步一點點丈量大美田園,把美景一處處印在心裡……“跑完一場馬,愛上一座城”。這是屬於溫江,也是屬於所有跑者的春天嘉年華。賽道內外,東道主的溫暖體貼“刷爆”了跑者的朋友圈,並登上了熱搜榜。

City side: Embed care into every service

After participating in Wenma's "iron fan" Lu Fu for the fifth time, he was tired but excited. When asked how this year's Winhorse is different, he said: "I think one of the biggest changes is that the track understands the runners better, and the other is that it is considerate and caring all the way through. ”

今年“溫馬”以金溫江博覽園為起點,賽道雪山相擁、河水潺潺,花木蔥蘢、四季飄香,湖泊、林盤、花園、庭院、美空間、運動場等“鑲嵌”其中,自帶濾鏡。二十多個機位的4K高清直播鏡頭掠過,活脫脫就是一部“直播版”的城市宣傳片。

In order to welcome the contestants from afar, the whole city of Wenjiang mobilized and began to prepare for "welcoming guests" early. Before the start of the competition, in addition to the "standard materials" such as number bibs, race uniforms, and timing chips, the contestants received a package of "made in Wenjiang" such as spicy marinade, iced tea, Wahaha AD calcium, and Youbei herbal steamed bread, as well as supplies such as good people's hot pot base, egg-flavored crisp biscuits, tiger skin phoenix feet, roasted pepper sauce, nuts, and even a pack of paper towels, which focuses on an "extreme favor". Just ask whether to be considerate or not?

Special mention should be made of the "Customized Edition" postcard. On the front of the postcard are Wenjiang's urban landmarks and cultural tourism scenes, such as the national color Tianxiang, Lingdao, Lujiatan, etc., and on the back are handwritten greetings and blessings from Wenjiang primary and secondary school students. "The morning fog of the Jiang'an River will make way for you to make way for you, and the sycamores of the Golden Horse Greenway have been lined up into a promenade of applause" "When you run across the Jiang'an River, remember to high-five the super cool self in the reflection"...... The immature "ant body" expresses Wenjiang's warm welcome to the runners. It is reported that the theme of the postcard is "I send Wenjiang to you", and each contestant will get a unique one.

2025 Wuling Baojun Wenjiang Half Marathon and "Running All Over Sichuan" Wenjiang Station Race Site. Photo courtesy of the Propaganda Department of the Wenjiang District Party Committee

今年的溫馬賽道穿越萬春、和盛、天府三個鎮(街道)。線路一經發佈,沿線各鎮(街道)便行動起來,盡“地主之誼”打造“最美半馬路”。和盛鎮栽種了660株木繡球、2500余株彩色繡球花,形成近千米的繡球花海景觀,宛如一條彩色的“綢帶”飄落在綠道之上。天府街道通過景觀節點打造、路緣石彩繪、文化上牆等形式提升街容市貌,用月季、杜鵑花等花卉等殘損綠化帶進行補植,為賽道增花添彩。

At the pre-race press conference, the person in charge of the organizing committee said: "We will make every effort to build a marathon that 'knows runners best'". So, these four words were fulfilled in action. In order to facilitate the arrival of the athletes, the shuttle bus covers the nearby hotels along Guanghua Avenue and the University City; After the race, the shuttle bus will run to the starting point of the race and connect to the nearby Wansheng subway station. 110 public transport support vehicles were invested in the whole event to provide "zero-distance" travel services for participants and event staff. Even the car body is painted and textured to make the contestants feel a strong atmosphere of the competition.

Race side: Integrate care into every detail

The marathon is a high-intensity sports event, in order to fully ensure the safety of the runners, the "Wenma" organizing committee has set up a medical treatment team composed of more than 182 first-aid experts, set up 0 medical points along the way, equipped with 0 ambulances, and set up 0 groups of cycling AEDs on standby, and at the same time organize 0 physician runners, equipped with basic first-aid medicines, and distribute them on the track at different speeds to be responsible for emergency treatment. In addition, there are 0 track observers who will provide first aid according to the actual situation.

4月13日當天,選手跑過生機勃發的大美田園景觀、藝術氣息濃郁的川派盆景博物館,途經最美梧桐大道溫玉路和碧波蕩漾、白鷺翩躚的魯家灘濕地公園……丈量出了“大美田園”的詩意浪漫。沿途的商家、住戶、居民化作“啦啦隊”。他們手持“觀賽有禮,溫江有你”加油扇,成為一道獨特風景。據悉,這把扇子來自組委會賽前給大家的“顯眼包”。除了扇子還有環保收納袋、溫江美食地圖、旭輝商家優惠券以及給市民的一封信等,既對辦賽影響商家、住戶日常經營和出行表達“歉意”,又營造出濃厚的比賽氛圍。

This marathon set up 1400 comprehensive supply stations every 0 kilometers, including bananas, oranges, drinking water, etc., and even small hot pot and bowl chicken, so that every step of the runner is full of energy. During the competition, more than 0 volunteers were like scattered "stars", lighting up the entire event with smiles and services. Some runners sighed: "The volunteers at the supply station are more caring than my own mother, for fear that I will run hungry!"

2025 Wuling Baojun Wenjiang Half Marathon and "Running All Over Sichuan" Wenjiang Station Race Site. Photo courtesy of the Propaganda Department of the Wenjiang District Party Committee

In addition, 5 "gas stations" were set up along the line, and the enthusiastic cheerleaders shouted and cheered, which brought full motivation to the players. At the same time, spray cooling devices are set up on the whole track to ensure that the runners can adjust their body temperature along the way and move forward in a comfortable state. The "Sports Rehabilitation Experience Area" at the finish line provides runners with professional services such as traditional Chinese medicine massage and sports rehabilitation to help runners quickly recover their "vitality".

馬拉松,是跑者與城市的情感聯結,也是城市與跑者的對話。這場對話中,溫江展示了城市的開放、包容與活力,跑者們則用他們的腳步,為溫江增添了更多色彩。賽道內外一個個細節,既體現東道主對於參賽選手的關心和重視,也是溫江敞開懷抱迎接四海賓朋的生動註腳。這場馬拉松的里程是21.0975公里,但溫江的“體貼半徑”早已覆蓋全城——它藏在歪歪扭扭的明信片裡,飄在市民啦啦隊的加油扇上,最終鑽進一萬名跑者曬紅的臉頰和發燙的朋友圈。

“異寵”不可隨意寵
“異寵”不可隨意寵
2025-03-31 09:40:48