新甘肅·甘肅日報記者 李文慧

The land is full of greenery, spring is strong, and the consumer market has also ushered in a vibrant "spring economy" boom. Recently, there have been ...... flower appreciation, spring outings, shopping, sports and entertainment It has gradually become a new choice for Lanzhou citizens to consume, and the consumer market is picking up.

3月28日，經過1個多月的調改升級，位於蘭州市的永輝超市西固金城中心店恢復營業。這是永輝超市在蘭州，學習胖東來的第二家自主調改店。“早就聽說這裡的商品種類多、品質高，今天一來果然沒失望，超市周到的服務也讓人很舒心。最近天氣熱了，我和家人來採購一些春遊所需的用品。”蘭州市民孫靖悅說。

"On the day of the resumption of business, the customer flow of the Xigu Jincheng Center store surged by about 10 times compared with before the adjustment, which made us feel the importance of improving service and quality to the development of the retail industry." Wei Tian, head of the administrative department and marketing department of Yonghui Supermarket in the northwest region, told reporters.

In recent years, the "outdoor tide" and "camping style" have continued to be hot, and this spring, related products have also ushered in a new sales peak. The relevant person in charge of Yonghui Supermarket is keenly aware of this consumer trend, and especially stocks all kinds of spring outing "artifacts" in advance. Portable food, tableware, picnic mats, disposable charcoal grills and other goods are favored by many consumers, reflecting consumers' strong demand for outdoor leisure and quality life.

“3月中旬以來，我們蘭州兩家調改店的‘春遊踏青’相關商品銷售額同比增長超過2倍。為滿足市民春遊需求，進一步刺激消費，我們特意增加了相關商品的庫存，並推出優惠活動。”魏甜說。

"Some vegetables are only tender in spring!" Recently, in a hot pot restaurant in the shopping mall of Lanzhou MixC Mall, the store specially launched a new ingredient of "Spring Co., Ltd.", spring bamboo shoots, banlan root greens, and capsule...... These "spring-flavored" dishes have been favored and praised by consumers.

The reporter found that the "spring economy" is not limited to the traditional spring outing, catering and other fields, but also expanded to culture, sports and other fields, and new consumption scenarios with diversified characteristics are constantly emerging.

為了給市民和遊客帶來豐富多彩的春季文化體驗，4月4日，位於蘭州市七里河區蘭州中心的“風起大漢”沉浸式演藝街區，啟動了“醒春計劃”活動。特別推出“尋找十二花神”“慶陽剪紙手作體驗”“高中表演”等春季特色活動。

"We want to let consumers deeply experience Han culture through Hanfu parades and traditional handicraft display experiences. During the Qingming holiday, the passenger flow of the block increased significantly, and the highest single-day passenger flow exceeded 5500 people. Chen Chao, director of block operations, told reporters.

4月5日晚，在蘭州奧體中心玫瑰體育場，上演了一場中乙聯賽焦點戰，1.56萬名球迷的吶喊聲如浪潮般席捲全場，成為本輪中乙聯賽上座率最高的主場。近日，蘭州市商務局聯合七里河區創新推出“一票通享·活力七里河”活動，以“票根經濟”促進消費，將體育賽事票根與消費場景深度綁定，開創“觀賽+購物+文旅”融合新體驗，讓賽事成為旅遊經濟消費的新引擎。

This spring, in Lanzhou, diversified activities and policies have successfully stimulated the vitality of the consumer market and the enthusiasm of consumers. This wave of consumption with "season+" as the core reflects the unique charm of seasonal consumption, which not only starts the consumer market, but also shows the continuous development trend of the consumer market.