Allowing consumers to buy insurance clearly and protecting their right to know is the foundation and premise for the sound development of the insurance industry. For example, the Insurance Law stipulates that "if an insurance contract is concluded and the standard terms provided by the insurer are adopted, the insurance policy provided by the insurer to the policyholder shall be accompanied by standard clauses, and the insurer shall explain the content of the contract to the policyholder". The Law on the Protection of Consumer Rights and Interests stipulates that "consumers have the right to know the truth about the goods they buy or use or the services they receive"; The Administrative Measures for the Protection of Consumer Rights and Interests of Banking and Insurance Institutions stipulate that "banking and insurance institutions shall protect consumers' right to know".

So how can consumers exercise their right to know?

1. Choose insurance products clearly

Consumers should choose the right insurance product according to their actual needs, risk tolerance, and ability to continue to pay premiums. But "how many policies do you need in your life"? "How many policies do you need"? Faced with a wide variety of insurance products, many consumers have "difficulty in choosing". It is recommended that consumers spend the necessary time and patience to compare different products to understand the differences in insurance liability, premium, sum insured, deductible, etc. If you have any questions about insurance products, you can consult insurance company salespeople, insurance agents, insurance brokers and other professionals, refer to their advice, and then make a decision based on your actual situation.

2. Buy insurance products clearly

After deciding to buy insurance, consumers must read the insurance contract carefully to understand the important terms. Due to the obscurity of some professional terms in the insurance clauses, the Insurance Law and other relevant laws and regulations stipulate that the insurer shall perform the obligation to clearly explain the insurance clauses and the "exemption clause".

3. Clearly safeguard the rights and interests of insurance consumers

A very small number of business personnel will falsely advertise insurance products for the sake of performance, such as saying that "it is more cost-effective than bank deposits, capital preservation and high returns, surrender at any time without loss, and receive the full amount at any time" and so on. If consumers encounter such a situation, they can consult and verify with other professional institutions or persons that have nothing to do with the interests of sales, improve their awareness of self-protection and identification ability, and if they unfortunately become a victim of misleading sales, they can submit a request for rights protection to the customer service department of the insurance institution, and if they cannot be resolved fairly and properly, they can complain to the consumer association or the insurance regulatory authority, or file a lawsuit with the people's court.

4. Conclusion

The right to know is the right of consumers, and when making insurance consumption, consumers should actively understand their rights and obligations, choose insurance products that are suitable for them, and fully exercise their right to know in the purchase process. At the same time, insurance companies should also protect consumers' right to know, provide transparent and accurate information disclosure, and jointly promote the healthy development of the insurance market. It is the social responsibility of insurance companies to let consumers truly understand their own needs and insurance.

(Bazhong Insurance Industry Association Complaint Tel: 5255508-0)