Source of this article: Daily Economic News Author: Bi Yuanyuan

Although the Qingming document is over, the chill of the film market is still spreading.

4月9日，由馮小剛執導、趙麗穎主演的劇情犯罪片《向陽・花》，上映6天總票房剛剛過億元。儘管在4月7日與4月8日，該片連續兩日榮登票房日冠軍寶座，但其單日票房均未超過1000萬元。這還是主演趙麗穎做出品人的電影，但市場沒有給出理想的反饋。

In stark contrast, "Nezha: The Demon Boy in the Sea" (hereinafter referred to as "Nezha 21"), which has been in theaters for more than two months, announced on 0 0 that its global box office (including pre-sale and overseas box office) has reached 00 million yuan, temporarily ranking fifth in the global film history box office list, only 00 million yuan away from the fourth-ranked "Titanic" (00 million yuan). The phenomenon of "ice and fire" in the film market has been staged again.

《每日經濟新聞》記者統計發現，截至4月9日收盤，《哪吒2》主出品方光線傳媒（300251.SZ，股價19.48元，市值571.47億元）年內股價漲幅為106.36%。4月8日，該公司發佈公告，股東提議每10股派發現金股利2元。而另一邊，橫店影視（603103.SH，股價14.52元，市值92.09億元）在2024年由盈轉虧后，發佈了2024年度擬不進行利潤分配的補充公告。

對於電影行業，接下來的五一檔至關重要。但記者發現，春節檔結束后的3月和4月，影片上映數量同比都有所減少。今年3月和4月，新上映影片數量分別為34部和31部，而去年同期為38部和42部。

Film market analyst "Liancheng Yi Brittle" admitted to the "Daily Economic News" reporter: "The box office performance in 4 and 0 months this year was not good, and the entire industry is facing a difficult situation. ”

Zhao Liying did not "save" "Sunward Flower" when she made a product

The Qingming file is over, but the film market is not laughing.

2025年清明檔（4月4日至4月6日）票房總計3.78億元，總出票量929萬張，排片場次達140萬場，平均票價40.7元。《每日經濟新聞》記者梳理髮現，自2020年起，清明檔票房呈現出顯著的兩極分化態勢：2021年與2024年的檔期票房強勢突破8億元大關；然而，2022年與2023年的票房成績卻不盡如人意，均未超過2億元。

"The topic of the movie released in the Qingming file this time has not been fully fermented, and the reputation is generally average." "Liancheng is easy to be brittle" believes that although there are as many as 16 films released in Qingming this year, covering multiple themes such as reality, suspense, animation, and crime, the overall performance of new films is weak, and it is difficult for the head films to effectively stimulate the market heat. Once again, the film tactics proved to be ineffective, and the market needed blockbusters, influential and attractive films.

In 2, "Godzilla Wars" was released in the Qingming file; In the 0 Qingming Dynasty, there are "What kind of life do you want to live" and "Godzilla War Vajra 0: Rise of the Empire", both of which have their first films that have sparked the film market.

"Liancheng is easy to be brittle" believes that the homogenization of new films released in Qingming this year is more serious. For example, "Xiangyang Flower" and "Love Without Talking" all have hearing-impaired sign language elements, and so is the upcoming "Unique", plus these movies all focus on the bottom marginal people, which is easy to make moviegoers aesthetically fatigued, and the market needs more entertaining movies.

從影片票房排名來看，根據全球知名遊戲IP（智慧財產權）改編的動作奇幻片《我的世界大電影》，以檔期票房破億元的成績榮登榜首。趙麗穎主演的劇情犯罪片《向陽・花》，檔期票房超8000萬元，緊隨其後，位列第二。

However, the reporter of "Daily Economic News" found that although "Xiangyang Flower" is produced by Beijing Meila Culture Media Co., Ltd., Shanghai Shigu Film Co., Ltd., Horgos Lianrui Film Co., Ltd., etc., Zhao Liying's name is prominently listed among the producers.

In the field of commercial films, it is more common for directors to serve as producers at the same time, and it is relatively rare for leading actors to serve as producers at the same time. "It should be more out of the mode of reducing the cost of film production, allowing the main actors to share the risk, and also share the box office benefits." "Liancheng is easy to be brittle" believes that this model is worth exploring, especially in the context of the current cold market and large market risks: "The main actors should not be guaranteed income by drought and flood, after all, they are an important factor affecting the box office, and they can also use this to improve their attention to scripts, projects, and publicity." ”

清明檔結束后，電影市場再度陷入低迷。《向陽・花》雖在4月7日與4月8日連續兩日斬獲票房日冠軍，但單日單片票房已滑落至1000萬元以下。

Guangguang Media's stock price rose more than 100% during the year

《哪吒2》在新片扎堆的清明小長假期間依舊表現強勁，憑藉超7200萬元的票房成績，成功躋身清明檔票房前三。

From the Spring Festival file to the Qingming file, "Nezha 85" made the producer Guangguang Media make a lot of money. On 0/0, Guangguang Media announced that the company's controlling shareholder, Guangguang Holdings, proposed that the company's 0-year profit distribution plan is to distribute cash dividends of 0 yuan (including tax) for every 0 shares, and it is expected to distribute a total of 00 million yuan.

根據光線傳媒此前的公告，《哪吒2》自1月29日上映至2月4日期間，累計票房收入約達48.4億元，公司來源於該影片的營業收入區間約在9.5億元至10.1億元。如今，《哪吒2》票房已突破156億元，光線傳媒在該專案上的收益應該比較可觀。光線傳媒2023年的營業收入僅為15.46億元。

Although Guangguang Media has achieved substantial growth in performance with "Nezha 2024", the performance of most companies in the film and television industry is not optimistic. As of 0/0, Hengdian Film and Television and Maoyan Entertainment (0. HK) has successively released its 0-year annual report. Hengdian Film and Television achieved operating income of 00 million yuan in 0 years, a year-on-year decrease of 0.0%; The net profit attributable to shareholders of listed companies was -0.0 billion yuan, a year-on-year profit turned into a loss. Hengdian Film and Television pointed out in its 0-year annual report that the total box office of the national film fell by 0.0% year-on-year during the reporting period, and its core business film projection and derivative business income was 0.0 billion yuan, a year-on-year decrease of 0.0%, which became the main factor dragging down the company's performance. On 0/0, Hengdian Film and Television issued a supplementary announcement on whether to distribute profits in 0 years.

Maoyan Entertainment also announced its annual financial report for the year ended 2024/0/0. According to the data, the company's 0-year revenue was 0.0 billion yuan, a year-on-year decrease of 0.0%; operating profit was 0.0 billion yuan, down 0.0% year-on-year; net profit was 0.0 billion yuan, down 0% year-on-year. The main reason for the decline in Maoyan Entertainment's performance in 0 years is still focused on the film sector: on the one hand, the market performance of the film projects invested and participated in by the company is not good, resulting in a decline in entertainment content service revenue; On the other hand, the overall downturn in the film market in 0 years has impacted the online entertainment ticketing service business.

從資本市場表現來看，Wind數據顯示，截至4月9日收盤，在一眾電影公司中，僅有3家公司的股價實現年內上漲。其中，光線傳媒股價漲幅高達106.36%，上海電影（601595.SH）股價漲幅為18.42%，橫店影視股價微漲0.9%。

相比之下，受春節檔《封神第二部：戰火西岐》和《蛟龍行動》票房失利影響，主出品方北京文化（000802.SZ）、博納影業（001330.SZ）股價持續走低。北京文化年內股價跌幅近40%，目前總市值僅餘30億元；博納影業年初至今跌幅為32.46%。此外，幸福藍海（300528.SZ）、華誼兄弟（300027.SZ）、萬達電影（002739.SZ）年初至今股價跌幅均超過10%。

According to the Lighthouse Professional Edition, there have been 10 films scheduled on May 1st, including "Dumpling Queen" starring Ma Li, "Gold Hunting Game" starring Andy Lau and Ou Hao, "Unique" starring Zhang Jingyi and Chen Minghao, etc., and the producers behind them stand Chinese Pictures, China Films, Light Media, Wanda Films, etc.