A few days ago, I went to a new store opened by a friend, only to find a mistake that novice caterers often make. I believe that many restaurant owners, after opening their own stores, always think about how to make their turnover higher, and under the condition that the customer group remains unchanged, the way to increase turnover is to increase the unit price of customers.

The way to increase the unit price of customers is to suggest that customers order more expensive dishes, or suggest that customers order more dishes. After so many years of catering, this method was very easy to use in the past, and consumers were very willing to spend money on eating, so many people entered the store to ask the waiter to recommend the signature dish, and many times, the waiter also recommended the more expensive, and the customers were willing to accept it.

But now, you will find that it is completely different, not only because a large part of the current catering consumption group is young people, but more importantly, consumers are not willing to listen to the recommendations of the clerks, many of them either find something to eat on the Internet in advance, or listen to the recommendations of friends who have eaten to order.

Nowadays, it is often the case that the waiter is introducing the dishes on the side, but the customer does not listen at all, and the last order is often not recommended by the waiter. And this is the change in consumption habits now, and if many novice restaurants don't realize this, they still frantically ask the clerk to recommend dishes, which is often counterproductive.

People who often eat out will find that many times as long as they are ordered under the recommendation of the clerk, many times the price is either overpriced, or there are too many dishes to eat. Although it seems that the restaurant owner is making more money this time, in fact, after the customer consumes, he will either define you as a store with low cost performance, or he will feel cheated.

And as long as the customer feels this way, it can be said that he is basically unlikely to come to your store again next time. If you have been to some old shops in the neighborhood that have been open for a long time, you will find that there is a huge difference in this, the clerks of these old shops usually advise you to order less, not enough to eat and then order, and even sometimes if you order more, they will remind you that you may not be able to finish eating.

Although this kind of problem seems to be a small problem, many times, it is the key factor whether customers will choose to go to your store next time to consume, so for a new store, if you don't want your store to do worse business and close down at every turn, you still have to think more about this issue, what do you say?