Cao Miao

On the morning of 30, in the China Tea Museum in Hangzhou, Zhejiang Provincial Agricultural Technology Extension Center announced that the "Longjing Tea" brand traceability logo was officially launched this year, and reached a cooperation with the head brand of new tea drinks, Gu Ming, and jointly launched the logo of "the first cooperative brand of Longjing Tea New Tea Drink" with Gu Ming.

Ying Weijie, director of Zhejiang Agricultural Technology Extension Center, and Ruan Xiudi, co-founder of Gu Ming, jointly displayed the Longjing Tea New Tea Drink logo jointly launched by the Longjing Tea Certification Trademark Management Office. The Longjing tea used in all stores of Gu Ming has been filed in the traceability management system of Longjing tea certification trademark.

Jin Zijing, deputy director of Zhejiang Provincial Agricultural Technology Extension Center, introduced in detail the traceability and use management methods of Longjing tea certification trademark, and said, "Each box of Longjing tea in the Gu Ming store has a traceability logo on the outer box, and the code can be traced back to the specific production area, which is the deep integration of the traditional tea industry and digital technology." With the use of "Longjing Tea Certification Trademark Traceability Logo" as the incision, the whole chain traceability from the tea garden to the product is realized through the clear ledger and effective supporting materials of the upstream and downstream affiliated enterprises in the supply chain. "The introduction of the traceability logo can allow consumers to clearly understand the origin of Longjing tea and test reports and other information, which further strengthens consumers' sense of recognition and trust in the authentic Longjing series of ancient tea.

古茗聯合創始人阮修迪則表示，截至目前，古茗的龍井系列飲品已經累計售出近8000萬杯，相當於使用了超2000噸龍井茶鮮葉。今年更有產品升級，在出品包裝上，每一杯龍井茶飲都會貼上新茶飲龍井茶合作品牌標識，讓消費者可以喝得放心。”

據瞭解，今年古茗再次升級共推出了四款龍井系列新品，分別是西子龍井春、龍井香青團、雲頂抹茶龍井及清飲龍井。古茗將鮮爽甘醇的龍井茶底與優質牛乳、創意青團小料及綿柔順滑的抹茶奶蓋一一搭配，致力於為消費者帶來不同層次的龍井風味體驗。無論是想喝健康的純茶還是料多多的奶茶，在古茗門店，消費者都能找到屬於自己的那一杯。其中，作為古茗龍井系列的爆款口碑產品——“龍井香青團”，今年尚未正式上新，便在各大社交平台上引發熱議，被眾多網友呼喊“求回歸”。“龍井香青團”這款產品創新性地將江南時令艾草青團與正宗龍井茶底相結合，龍井茶香與Q彈的青團小丸子搭配，呈現出了別具一格的口感。在2024年春季上新之時，“龍井香青團”的單日銷量峰值高達46萬杯，成為新茶飲市場春季的爆款標杆。

In order to ensure that consumers drink the best Longjing flavor, Gu Ming relies on its strong "hard" strength to escort the quality of each cup of Longjing drinks. The R&D team of Gu Ming not only went deep into the source to find raw materials for good tea, but also built its own tea factory to do a good job in deep processing of tea with high industry standards to ensure the quality and flavor of each bag of tea.

此外，古茗近年來持續深耕冷鏈供應鏈的建設。最新數據顯示，古茗的倉儲基礎設施由22個倉庫組成，總建築面積約為22萬平方米，包括逾6萬立方米、可支援不同的溫度範圍的冷庫。約75%的門店位於倉庫的150公里範圍內，向約97%的門店提供兩日一配的冷鏈配送服務。這種精細化的供應鏈管理方式，可以最大限度保證原材料的新鮮與穩定。

The cooperation between Gu Ming and Zhejiang Agricultural Technology Extension Center and Longjing Tea Certification Trademark Management Office reflects the inheritance and new expression of Gu Ming's Chinese tea culture. Gu Ming hopes to use tea as a medium to let Longjing tea enter the daily life of young people, so that more consumers can feel the innovation and heritage of Zhejiang culture and feel the charm of Chinese tea culture, which is also the original intention of Gu Ming for the inheritance of Chinese tea culture.