在中國汽車市場這片波瀾壯闊的海域中，變遷與革新似乎從未停歇。歷經二十餘年風雨洗禮，市場見證了無數企業的興衰更迭，以及新舊勢力的激烈交鋒。隨著消費者偏好的不斷演變，各類車型如雨後春筍般湧現，緊湊型MPV、轎跑SUV、雙門轎跑、旅行車等，均曾成為車企探索的領地。

However, after several years of precipitation in the market, coupled with changes in the macroeconomic environment, pragmatism has gradually become the mainstream trend, and those models that emphasize individuality have gradually lost their former glory. Coupe SUVs and other models have borne the brunt of the situation, being replaced by large-space, low-cost family SUVs, becoming the new favorites in the hearts of consumers.

Entering 07 years, the ultimate cost performance has become an important consideration for consumers when buying a car, and some people even dream of using a car at zero cost. Although there are still models such as ZEEKR MIX, Qiyuan E0, and Nezha GT active in the market, this trend is becoming more and more obvious. Faced with the dilemma of whether the personalized models are popular or not, people can't help but ask: do Chinese consumers still need automotive products that can show their personality?

While automakers are well aware of consumer demand, it doesn't seem to be the case that China's auto market has lost its diversity. Historically, from the Mazda 6 Wagon to the domestically produced Buick/Chevrolet Sail SRV, Fiat Weekend Wind, Geely Haoqing SRV, and then to the Buick Excelle Travel, station wagons have once become a popular choice for family users. However, with the rise of urban SUVs, station wagons are gradually fading out of the market due to space constraints and sales pressures.

When foreign car companies introduce station wagons, they often label them with import status and European origin, and the high price strategy makes station wagons and mass consumers drift away. Even after the launch of the Zhonghua Junjie station wagon, which has both design, quality and brand power, it has not been able to reverse the decline of the station wagon market. The station wagon seems to have become a vacuum in the car market.

However, in today's prevalence of new consumerism, car companies have begun to try to make station wagons a unique consumer touchpoint. Despite the lackluster response from the market, there are still some consumers who are willing to pay for the unique character of the station wagon. However, the existence of objective factors has overshadowed the station wagon in the golden age of SUVs, and even the popular models such as Volkswagen Weiling and Skoda Octavia Travel are difficult to change this reality.

However, when China's auto industry embarks on the fast track of new energy transformation, the acceleration of auto market transformation makes anything possible. The emergence of the Lynk & Co ZERO concept car has attracted market attention with its similar design to a station wagon, and the mass production of ZEEKR 001 has subtly changed consumers' perception of station wagons. The unique temperament of ZEEKR 0 fits the image of the station wagon, but it gives potential users a new emotional experience.

Subsequently, the launch of NIO ET5T gave a new lease of life to the station wagon in the Chinese market. Although some people think that price is the key to the hot sales of station wagons, this is not the case. Affordable station wagons have never been absent from the market, but they are often ignored due to their lack of style. The success of ZEEKR 0 and NIO ET0T lies not only in their brand premium and petty bourgeois image, but also in the unique temperament and emotional value carried by the station wagon itself.

Now, the addition of BYD Ocean Network has brought new hope to the station wagon market. The Seal 06 station wagon, with its extreme cost performance and practical space, coupled with BYD's brand influence and the young setting of Ocean Network, will undoubtedly inject new vitality into the station wagon market. Perhaps, the real spring of the station wagon market is coming.