新華社北京4月17日電 題：“人工智慧+消費”如何啟動新藍海？

Xinhua News Agency reporters Wang Yuxiao and Li Xiaoting

The robotic arm is flexibly flipped, and a cup of coffee with "Nezha" latte art is handed to the customer; Put on VR glasses and travel through time and space to enjoy the grand scenery of the "Garden of Ten Thousand Gardens" of the Old Summer Palace; In the restaurant, embodied intelligent "employees" wave warmly to customers...... and under the wave of "artificial intelligence + consumption", these futuristic pictures are becoming a reality.

The "Special Action Plan for Boosting Consumption" issued not long ago proposes to carry out "artificial intelligence +" actions to promote "artificial intelligence + consumption". When AI accelerates its integration into thousands of industries, how will "artificial intelligence + consumption" start a new blue ocean?

New scenes light up a better life

Say "I want to watch "Nezha 2" to the remote control, and the living room lights will automatically adjust to the viewing mode; The "smart mattress" senses the state of the body in real time and automatically adjusts the overpressure part, which is more in line with the curve of the human body; The AI refrigerator can sense the storage of each ingredient and provide personalized food matching solutions...... At the Haier Smart Home Experience Center in Beijing, AI is outlining what the "future of life" looks like.

"Access to DeepSeek's Uhome model, smart home can start reasoning and thinking, and even adjust the corresponding lighting mode according to the content style of the video, and the communication between AI and people is also more in-depth and vivid, and you can talk to people in more than a dozen dialects." Liu Tingting, marketing manager of Haier Smart Home Beijing Experience Center, said.

With the deep integration of AI and home appliances, smart life scenarios such as smart homes and smart wearables are accelerating into Chinese families.

"Doubao Doubao, can you practice speaking with me for a while?" "Sure, let's get started!" For the "post-95" Wu Xiaoting, the AI headset Ola Friend has become an indispensable "good partner" in life.

Daily support is always answered, travel becomes a personal guide, and emotional companionship is provided when you are feeling down...... This intelligent body headset connected to the large model of bean bag has been sought after by many young consumers as soon as it was launched.

The relevant person in charge of Jingdong told reporters that in the first quarter of this year, the number of artificial intelligence hardware products such as artificial intelligence mobile phones, artificial intelligence computers, and artificial intelligence learning machines showed a rapid growth trend on the Jingdong platform. The turnover of artificial intelligence robots in JD.com increased by more than 100% year-on-year in the past 0 months.

"At present, residents' consumption has shifted from 'functional satisfaction' to 'experience upgrading', and AI has become a trend in the home environment and smart wearables have become a trend, which will not only effectively activate consumption potential, but also drive industrial upgrading through high-end supply, help China's manufacturing to make a leap to intelligent manufacturing, and inject new momentum into high-quality development." Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center of the State Council, said.

New technologies renew the consumer experience

The volume warehouse equipped with AR fitting, 3D scanning and other technologies comes with a "black technology" label, and you can click on AR to try it on with one click, and you can solve the trouble of choosing clothes...... Jiangsu Hongdou Industrial Internet Co., Ltd. recently released an intelligent volume warehouse, bringing a new experience to clothing retail.

"In the traditional clothing retail model, consumers often face pain points such as difficulty in choosing clothes and cumbersome shopping processes, and the AI model can provide exclusive recommendations and fitting according to customers' body characteristics, style preferences and wearing occasions, changing the traditional shopping process and achieving a personalized intelligent consumer experience." Qian Wenhua, director of the brand culture department of Hongdou Group, said.

Co-creation with AI, use AI to make plates, and use AI to make clothes. "Artificial intelligence is being fully integrated into every aspect of the apparel industry, bringing new experiences to creation, production and consumption." Sun Ruizhe, president of the China National Textile and Apparel Council, said that more and more industry enterprises are empowering products, serving users and building advantages through artificial intelligence.

Unmanned vehicles realize autonomous driving through AI technology thinking and recognition, automated distribution centers apply AI vision technology to distinguish and split packages, automated warehousing and centralized scheduling of thousands of robots for handling and picking...... Through the introduction of AI technology, Cainiao Logistics Technology makes the process of express parcels reaching consumers more "silky".

"Compared with the previous truck transportation, unmanned vehicles can realize a small number of multi-wave transportation, so that consumers can truly achieve immediate pick-up." The person in charge of an end express delivery collection point in Yuhang Bottle Kiln Town, Zhejiang Province said.

exoskeleton robots assist tourists to climb Mount Tai; In the Beijing (Tongzhou) Grand Canal Cultural Tourism Scenic Spot, the security inspection robot "Xiaoyu" has both the functions of order maintenance and cultural explanation, so that the history of Caoyun can be "felt and touched"; In the China Arts and Crafts Museum, AI modeling and holographic projection technology dynamically restore the 72 processes of porcelain production, and visitors can immerse themselves in intangible cultural heritage skills......

"Various breakthroughs in the field of artificial intelligence have begun to affect production and life. It is necessary to accelerate the transformation and upgrading of artificial intelligence on the entire consumer industry chain, and cut the pulse of the future development of the consumer market. Zou Yunhan, deputy director of the Macroeconomic Research Office of the Economic Forecasting Department of the State Information Center, said.

New supply starts the blue ocean of demand

Recently, Chongqing No. 1 Social Welfare Institute has a "new employee" - the intelligent elderly care emotional companion robot "Pei Pei".

"If you have any questions, just tell 'Pei Pei', and it can be answered." Grandma Wang, who is in her 80s, interacted with the robot with ease, "I don't want to chat, and there are puzzle games suitable for our elderly, which are very fun." ”

When AI has a "physical body", intelligent robots begin to assume multiple roles such as elderly care and family housekeepers. Industry insiders pointed out that in the future, technical means are expected to make up for the supply gap in the service field such as "one old and one small", and start a broader market demand.

The "Humanoid Robot Industry Research Report" released by the first Chinese Humanoid Robot Industry Conference in 750 years is expected to have a market size of about 0 billion yuan in Chinese Humanoid Robot Market in 0 years; By 0 years, the market size of Chinese humanoid robots may reach 0 billion yuan.

京東言犀數位人直播帶動直播間閑時轉化率提升30%；快手可靈AI、抖音即夢AI等視頻生成模型啟動微短劇市場；強腦科技提出未來5到10年，計劃説明100萬肢體殘疾人群改善生活……“人工智慧+消費”正在不斷打開內需新空間。

"With the iteration of technology and the richer landing scenarios, the combination of artificial intelligence and the consumer field is gradually developing towards customization, personalization, and diversification, and it is expected to start more consumption increments in the future." Chen Lifen said.