IT之家 4 月 6 日消息,英國廣播公司(BBC)近日向英國競爭與市場管理局(CMA)提出新的投訴,指控蘋果和谷歌在其新聞和播客應用程式中展示新聞故事時,未能充分突出新聞來源,削弱了其品牌影響力。
The complaint comes against the backdrop of the CMA's ongoing investigation into Apple and Google's market dominance in the field of web browser engines and smartphone systems. The BBC notes thatAggregating news services often dilutes the attribution of news providers, and the BBC, due to its unique "license fee" model, relies on global brand recognition and respect for its efforts to justify its funding sources.The BBC derives its main income from the UK, and each household that owns a television or radio has to pay a licence fee,目前該費用為每年每戶 225.65 美元(IT之家注:現匯率約合 1644 元人民幣),自 2025 年 4 月 1 日起生效。BBC 利用這筆資金在多個平臺上提供新聞和其他節目,包括全球在線新聞報導。此外,BBC 還通過外部許可、廣告和其他渠道獲得一些收入,但英國許可費仍占其年度總收入的 68%。
The BBC is concerned that Apple and Google's failure to give sufficient prominence to news sources when presenting news stories in their news and podcast apps could weaken the relationship between the BBC and the British public, which supports the BBC precisely by paying a licence fee. In its complaint to the CMA, the BBC stated that if viewers derive value from the BBC's content and services,But attributing this value to the "gatekeepers" rather than the BBC itself would weaken the perceived value of the BBC。 The "gatekeepers" here refer primarily to Apple, Google, and other news apps, podcast services, and news aggregators. The BBC recommends more prominent display of news sources' logos in aggregator services.
The BBC argues that Apple and Google's downplaying of their news sources threatens the funding that the BBC receives through licensing fees, which underpins the BBC's expansion of its presence in other media sectors. The BBC argues for the protection of its own brand, and the CMA, if ruled in favour of the BBC, could require Apple and Google to provide fair brand representation for all news sources in their news apps and websites.
Previously, Apple clashed with the BBC over using its own AI engine to summarize British news stories, which often distorted or fabricated the actual content of the stories. The BBC and other media outlets complained that the summaries had damaged their reputation for accuracy. Apple initially addressed this issue by labeling AI-generated summaries as "AI-generated," but has now disabled summaries for news and entertainment content by default. Users can still manually turn on the feature, but they'll receive a notification that it's in beta and that there may be inaccuracies in the summary.