Sun Xia Ying, cast

4月3日，嵊州市2025年春茶季活動暨“潮起仙岩 雲上舜皇”文旅專案開工儀式在紹興嵊州市仙岩鎮舉行。今年春茶季活動內容豐富，將圍繞“越鄉龍井”品牌推廣，推出品茶、論茶、享茶、薦茶、研茶五大系列活動，全方位展示茶鄉、茶事、茶人、茶文化，推動茶旅融合向縱深發展。

嵊州地處浙江省龍井茶越州產區核心區，有茶園面積21萬畝。近年來，該市以茶文化鑄魂、茶產業固本、茶科技賦能，茶產業呈現良好發展態勢。如今，該市又以“茶旅融合”為突破口，將茶園變景區、茶區變商圈，推進茶產業轉型升級。

There is good tea above the clouds. Relying on tea plantations with an average altitude of more than 500 meters, Xianyan Town has created special brands such as "Shunhuang Yunjian" in recent years, and has won gold medals in international competitions for many times. The "Chaoqi Xianyan Yunshang Shunhuang" cultural tourism project, located in Shunhuang Village, the first famous tea production village in Shaoxing, will further promote the integration of tea tourism through the integration of tea garden landscape, intangible cultural heritage tea experience, health and wellness vacation, etc., and form a special tour line integrating tea tasting, scenery appreciation, tasting, staying and playing.

Sanjie Town and Xiawang Town, which are adjacent to Xianyan Town, will also rely on their respective advantages to further integrate tea enterprises, tea farmers, and cultural tourism resources, and make concerted efforts in the joint connection of tea tourism routes, brand marketing, and resource element sharing, so as to create a beautiful rural economic belt.

"We not only want to make tea 'grow well and sell well', but also make the tea garden 'playable and experienceable', let the fragrance of tea drift to farther places, and make the road to common prosperity wider and wider." The relevant person in charge of the Shengzhou Municipal Bureau of Agriculture and Rural Affairs said that from a piece of tea to an industry, from a single tea garden to a global scenic spot, Shengzhou is using tea as a pen to outline a new picture of common prosperity of "industrial prosperity, rural beauty, and farmers' wealth" on the land of spring.