3月28日晚,龐麥郎在上海新歌空間livehouse進行了他2025年全國巡演的第三場演出。
Ten days ago, Yuyintang, the brand owned by Xinsong Space, announced that the show was sold out. The pre-sale price of tickets is 400 yuan, and the full price is 0 yuan, according to the staff of the new song space, the performance venue can accommodate about 0 people.
Even if this sell-out was not fast, it took nearly 29 days, which is already a very good result for Pang Meilang - after all, his first performance in Guiyang on October 0 only had 0 audiences.
貴陽站的慘澹登上過微博熱搜,雖然最高也只達到第48位,但將近一千萬的閱讀量還是讓一些線民對這件事留下印象。因此,當上海站的成功被傳出,巨大的反差迅速引發討論。熱度之中,曬出龐麥郎演出的票根成為一股潮流,二手交易平臺上還出現了龐麥郎巡演上海站的門票,標價130元。
The success of a singular performance by an over-the-top singer in Shanghai has once again refreshed people's perception of the city's inclusiveness and made people once again focus on the protagonist of it.
龐麥郎之前演出的視頻被發佈到短視頻平臺,最高獲得了幾十萬的互動量,他幾年前推出的單曲《我的父親是瓦匠》和《阻止你哭泣》,相關話題在短視頻平臺的播放量分別達到1.3億次、6418萬次。
Whether it's watching Pang Meilang's performances offline or searching and listening to his works online, people with a curious mentality always occupy the majority of the group, and they regard their behavior as a kind of "abstraction", not to enjoy music, but to find some fun from Pang Meilang's abnormal mental state and the memes created by others out of ridicule.
Some people pay for Pang Mailang's traffic. "My Skateboarding Shoes" became popular all over the country eleven years ago, making Pang Mailang a social symbol with its own traffic - posting him can give friends and netizens one more common topic, not to mention that tickets are not expensive.
Of course, it can't be said that no one simply admires his work or wants to show support for him. According to the surging news and other media reports, among the audience who bought tickets for Shanghai Station, some of them had seen his live performances before and were able to memorize the lyrics of all his singles, and this time they also came from other places to watch the performance. And the size of this group is still growing—many people are starting to shift to this stage after going through the first two states.
The clumsy sincerity he showed became the main reason for "attracting fans" - during the tour of Guiyang Station, he sang 50 songs and changed 0 sets of clothes. His courage and persistence also brought him praise: "Hunan Radio and Television Golden Eagle 0" released the second stop of his tour, and the number of viewers at Changsha Station exceeded 0 people.
Pang Mailang finally began to be understood by the world in this era.
In fact, Pang Meilang "rebelled" against a recording engineer earlier.
It was 2014 years, "My Skateboarding Shoes" had not yet exploded, Pang Mailang walked into the recording studio for the first time, and the recording engineer at that time later recalled: At that time, Pang Mailang sang out of tune, couldn't keep up with the beat, and sang so hard that he almost broke the microphone. To put it simply, "there is no skill, it's all feelings", as if a person is expressing feelings that have nowhere to vent in their hearts.
After that time, the recording engineer rethought the standard of music: the first person to come up with the theory also followed the feelings, so could the technique be more important than the inner feelings?
However, this kind of reflection was also unusual at the time, and more onlookers were looking at Pang Meilang with a "curiosity" and "mockery" mentality, for example, another recording engineer put a piece of Pang Meilang's cappella on an online forum, which attracted a small attention.
In this year, Station B gradually stood on the historical stage as a representative of a niche subculture, and some music UP masters made a song based on it, namely "Mo's Big Dead Redemption", which became an excellent material for the creation of a ghost animal. Then, "My Skateboarding Shoes", with the help of capital, began to "brainwash" the streets and alleys.
It was also a period of "dancing demons" during the social transition period, and controversial content was the easiest and most direct way to get traffic in that stage, such as Sister Furong, Sister Feng, Brother Sharp, and Pang Mailang, these grassroots Internet celebrities were unique products of that era.
A complete industrial chain is: the public satisfies their desire for snooping and superiority by mocking this group, MCN realizes commercial realization by packaging this group, and this group that originally belongs to the marginalized people in society also forms a sense of satisfaction because of the attention.
A reporter from the Beijing News once interviewed a random consumer at a livehouse: "Will you come to listen to Pang Mailang singing?" He said, "Yes, it's funny." The reason why the bar owner invited Pang Meilang to hold a concert is simply because he has traffic: "As long as you can speak out, everyone doesn't listen to him sing." And the reason why he chose him for packaging his Huashu music is: low enough to have a topic.
No one cares what Pang Meilang thinks, although he has stressed several times: I am serious.
10 years have passed, a lot of things have happened to Pang Mailang: he has become popular and outdated, he has done short videos, opened live broadcasts, sold shoes, entered a psychiatric hospital and was discharged, and after being discharged from the hospital, he continued to do live broadcasts and concerts, he seems to have never left the public, but he is always outside the public.
The only thing that hasn't changed is his five-tone incompleteness for ten years. Like "My Skateboard Shoes", "My Father is a Bricklayer" and "Stop You Cry", two songs that are being widely circulated, are used as some kind of "trap" prank by people to trick their friends.
But unlike the previous popularity, in addition to the spoof, Pang Mailang ushered in some real identities.
Some of those who approached Pang Meilang affirmed his talent.
On social media, the comments about Pang Meilang have evolved from large-scale ridicule in previous years to sympathy for his perennial efforts and grassroots background, and the truth of the lyrics has also been seen by more and more people.
Documentary director Zhang Jingbaihui flipped through his songbook when filming Pang Meilang's documentary, and he saw that the lyrics of a "thrilling novel" were written like this:
My heart is inexplicably a little sad, after anything will happen here, the howling wind makes it difficult for me to walk, and gradually the night is coming, I hear hurried footsteps, I hear strangers shouting, where are you going? This is Sin City.
Picture: Documentary "The Man Who Was Once Red"
He has changed a lot about Pommelang: he is talented in his lyrics. Originally, he was filming with a "fun" mentality.
Wu Kequn once had an in-depth exchange with Pang Meilang, and after seeing his songbook, Wu Kequn said: "He wrote more words than many people, even his own imagination, I can see a lot of metaphors, and even some words that he may not be able to explain clearly, but there are always words in his writing." ”
He gave Pang Mailang a high evaluation: the trapped beast is still fighting. "Everybody was laughing at him and dissing him, but he was the one who was really fighting."
Has Pang Meilang changed? No, those lyrics, even his early works, are now recognized, but only because times have changed.
Last year, Xiaohongshu released the keyword of the year - abstraction. To explain it from the point of view of Liu Hailong, a professor of communication, it is "expectation violation". Anyone who has read the book "Teach You to Talk Show" knows that this is a comedy creation technique, and its basic characteristics are: absurd and nonsensical.
projected into reality, it is the "abstract" anchor Brother Xiao Yang and Mr. K, and Lu Yao has made a lot of money; The abstract rapper pharaoh ushered in the flow of splashing water; Creative techniques such as chicken literature and crazy literature ushered in a follow-up boom.
In the official explanation, this is the attitude of young people to laugh at life in the face of unsatisfactory life, dissolve the orthodoxy and seriousness of the usual rules of communication, and show their fresh self with personalized expression.
Entertainment critic Ruthless Hong once commented on Pang Meilang's song, which is written without any thought, comparison, and calculation, which is an extremely unfamiliar emotional experience, which makes people uncomfortable, makes people want to adapt, makes people want to understand, and makes people unable to understand, you can think that this is talent, or you can think that it is not, in his world, there is no such thing as a coordinate axis.
To put it simply, it is a style of "jumping out of the Three Realms and not in the Five Elements" - abstract ontology. Corresponding to the mental state of modern young people, it is a faint madness.
"Do you think you're talented?" Wu Kequn once asked Pang Mailang such a question, but Pang Mailang did not answer him directly, "I think it's OK if I have improved."
I have read the mental state in the chaotic statement, who said that it is not ahead of the times?
From ridicule to respect, and even praise, the turn of Pang Meilang's style review reflects some of the changes that have taken place in the times.
What can be intuitively felt is that people's perception of the abnormal has changed: the absurd synonym "abstraction" has become the trend of the times, and illogical and maverick behavior is no longer a bad thing, but has become the goal that young people deliberately pursue and actively pay for.
與之對應的是,玩梗、發瘋的營銷成為引流的有效方法:“瘋狂星期四”文學的狂歡讓肯德基在2023年第二、三季度每週四的銷售額分別比其他工作日高出50%和40%;2025年初一場吉祥物多兒假死的行銷,在一周內為多鄰國帶來了全球範圍數十億實打實的流量——2月18日,多鄰國稱吉祥物復活需要使用者打卡達成500億經驗值(每個使用者在一次挑戰中能夠獲得的經驗值為10~20),2月25日淩晨,多鄰國官方宣佈這一目標已達成。
The same changes are taking place on the product side: delicious and good-looking are no longer the first elements that drive young consumers to place orders, but fun is. In 2024 years, the top among young people are dry yogurt, pancake fruit-flavored milk, and infinity pillows.
抽象的風,同樣吹向了資本市場。一些公司的股價在沒有明確、正當的理由下發生劇烈變動。比如公司早已申請破產清算,此後並未發生任何動態,恆大汽車的股價卻在3月26日突然大幅上漲,漲幅一度達到236%,導致公司不得不在當天晚上發佈聲明,稱並不知悉導致股價上漲的任何理由。美圖的“精神狀態”也十分超前,2021年,公司還處於虧損狀態,便開始投資加密貨幣,之後它曾因此產生上億元的減值損失,但2024年拋售時獲得的收益超過了公司2022年、2023年凈利潤的總和;美圖的股價走勢也自2024年走向瘋狂,不僅多次大起大落,近半年還因業務應用了AI技術,在未披露其具體帶來了多少收入的情況下成為AI概念股,股價從最低2港元左右漲到了接近7港元。
But in terms of abstraction, people who deliberately do it are still not as good as "talented players". Because the absurd has no fixed form, predictability and reproducibility are low. When a person doesn't know that he is very abstract, he unintentionally makes a move that will be more humorous, as is the case with abstract Internet celebrity Wan Yan Huide, after a steady stream of memes, she was praised by netizens to a very high position and gained millions of fans.
Pang Meilang is obviously also in the category of talented players, his biggest characteristic is the strangeness and weirdness that are difficult for others to copy, and he himself does not realize that his behavior is absurd, although he used the word "abstract" to describe himself in a recent interview, he only interprets it as "unique". But in short, the abnormality that had brought him serious external attacks was no longer directly derogatory at this time.
On the other hand, some of his qualities became rare in this era.
Showy singing and lyrics are overflowing with insincere saliva songs, and Pang Mailang's works are one of the few choices on the market that still retains a simple singing style and sincere lyrics that have not been processed too much.
In addition, in recent years, whether it is the subject of film and television works or the topics discussed by people on social networks, dreams have appeared less and less frequently.
The reason is that the "successology" and inspirational narratives that were popular more than a decade ago have since gone into decline - people no longer believe that hard work can change everything, and correspondingly, the main element of this narrative, dreams, have gradually been shelved.
If people don't talk about their dreams, slowly, they will rarely have dreams again. When dreams become a universal thing, people who have dreams and persist in pursuing them are abrupt. It is inevitable that some people will not understand, but there will also be people who will be touched by the commendability of this kind of behavior.
These changes did not only fall on Pang Mailang, before he returned to the public eye, a very similar success story had been staged on social networks: in 2024 years, the Yi rapper "Nomi Lodmemo" (referred to as "Nomi") went from unknown to phenomenal because of abstraction and persistence in dreams.
Nomi initially gained attention from the outside world because of his unique expression habits: in order to be more in line with the image of a rapper, he would add many hip-hop phrases to his Chinese expressions, such as almost using "you know (what) I'm saying" (similar to "understand my meaning") as a comma for breaking sentences, and the absurd auditory effect formed attracted imitation and memes from netizens. Later, he participated in a rap show and was eliminated, and in order to "revenge" his mentor, he released a diss song with simple lyrics and a magical melody, and filmed a nonsensical music video for it.
The MV became an instant hit, making him completely out of the circle because of abstraction.
Similarly, after the popularity became popular, netizens conducted a lot of archaeology on him, and the biggest discovery of their archaeology was: he never gave up his dream of rapping. According to various records kept on the Internet, Nomi worked many jobs such as a delivery boy, security guard, and chef before he became famous on a large scale this time, and he often created and practiced in his free time from his part-time job, such as singing rap songs on a live broadcast, practicing singing and performing while wearing wired headphones, and would also use the income saved from a month or two of part-time work to record songs.
A fan posted a screenshot of Nomi's WeChat circle of friends, and the signature reads: "If a thousand people think that I can't succeed, then these thousand people are wrong."
This insistence has touched many people, who no longer simply think of Nomi as an abstract influencer, but re-examine his rapper identity, and then find that his work is not useless, and some of them are even excellent in terms of ideas, lyrics and melodies.
After the work was widely received, Nomi's dream was realized, and he walked on the stage of livehouse, music festival, and also performed at the CCTV Mid-Autumn Festival.
Even if people know that he has been pursuing his musical dreams for the past eleven years, there is still controversy about his opinions, one of the reasons why his works do not conform to the mainstream aesthetic - the combination of not beautiful melodies and his out-of-tune, out-of-tune and out-of-tune singing makes many people call themselves "victims" after listening to them.
But the attacks on this are decreasing.
After being physically and mentally exhausted due to excessive concern about the eyes of others, people increasingly agree with the concept of "living for yourself". Pang Meilang's self-focus has become an example for some people to learn from.
It's just that even if the outside world's perception changes, his road to realizing his dream may still not be too smooth, after all, reality is not the same as film and television works, and there are too many factors that can become obstacles, talents, funds, and opportunities on the road to pursuing his dreams...... It's not easy to grasp any of them, especially in many cases, if you want to be successful, you can't have all of them.
For those who pursue their dreams, it is good to be able to be self-consistent and enjoy the process itself.
A reporter once asked Pang Meilang a question, why don't polar bears eat penguins. Pang Mailang thought for a while and said: Because penguins have wings and can fly into the sky, polar bears can't eat them. The reporter told him that it was because the polar bears were in the Arctic and the penguins were in the Antarctic, which was common sense.
Later, when the same question came up again, he replied that it was because penguins have wings. Finally he said, "Everyone has their own answer."
Penguins can fly, that's Pommerang's answer.