Whether the artist is popular or not, you can find out if you go offline.
In 2017 years, the campus drama "To Our Simple Little Beauty" made many viewers lose their teeth, and the actor Hu Yitian, who was still a newcomer at the time, was recognized at the airport.
Recently, Yang Di has relied on his "good reputation" of sending snacks to fans, and he has also ushered in his "high popularity" moment at the airport, and the number of fans who pick up the airport has changed from two to "crowded", and even the uncles and aunts passing by can't help but join in the fun, "A cost-effective idol" has become a new evaluation of Yang Di by netizens.
This kind of anecdote is now being played out on skit actors. During the Spring Festival, the popularity of "A Good Good Girl" made the actor Ke Chun quickly rise to coffee, and he was surrounded by many fans at the airport to take pictures.
At iQiyi's "Fluorescent Night" half a month ago, the Hedgehog Commune (ID: ciweigongshe) witnessed the "star content" of the group of skit actors. In the past, fans took pictures of celebrities with "spears and cannons", and now everyone uses the same way to shoot skit actors, at the scene, some people hold supporters, some people step on stools to lift cannons, and some people keep shouting and interacting with skit actors.
Skit actors are breaking through the public's perception step by step, from "earthy" to "starry", but are short drama stars really ready?
The fire of chasing stars has spread from the group of star artists to the skit actors.
iQIYI's fluorescent night activities are just a window, and if we take a closer look, we will find that skit actors are no longer as stereotyped with a "local taste", but can wear a star halo, meet-and-greet, endorsement, from vertical to horizontal, step by step, and their popularity even surpasses that of pasty coffee artists, becoming a kind of "replacement" for contemporary star-chasing women.
One of the most representative cases is Ke Chun. In addition to the well-known masterpiece "What a Good Girl", Ke Chun not only has his own offline fan meetings, magazines that shoot Figaro and fashionable men's clothing, but also becomes a brand friend of a beauty brand, opening the road of endorsement for short drama actors.
Like many celebrities, Ke Chun gradually has his own group of station sisters, who not only have their own ceremonial opening announcements, but also aim their cameras at the corners of the shooting site, airports and major studios, and even carry a set of operational logic that was once used to chase stars to the skit actors, and "become popular" with data.
在費加羅二月刊雜誌的銷售中，柯淳的雜誌在兩個小時內的銷售額就達到了50萬，24小時內銷售額突破71萬，戰報撒遍互聯網角落，短國的粉絲經濟實力初顯，甚至還有網友對比內娛進行調侃：“連這個銷量都沒有達到的，以後別說自己是待爆生。”
此外，網傳的柯淳7月份見面會價格也在互聯網上熱炒：“前五排2300，前三排2700，一排4200，親簽600。”儘管相較於偶像明星的演唱會黃牛價有一定的差距，但一個短劇演員的“身價”正在這種熱炒中被越來越多人看到，短國第一頂流的稱號正在被坐實。
When short dramas began to rise, in the public's perception, short drama actors and short dramas inevitably carried the label of "earthy", and the simple and straightforward plot, rough set and acting skills all showed a "sense of cheapness".
But as the short dramas continue to sink and develop, some good-looking short dramas have surfaced, and the short drama actors have also begun to tell their stories on major platforms. For example, the queen of short dramas Xu Yizhen "Shuangwen heroine" label, such a character not only appears in her works, but also appears on her red carpet, she will tell the audience as a heroine: "I often see people on the Internet saying that I am the heroine of Shuangwen, OK, I will write this Shuangwen to the end." ”
At the same time, more and more skit actors label themselves as "inspirational". In 2024 "Start broadcasting! In the Short Drama Season", Li Muchen mentioned that one of the reasons why he volunteered to act in short dramas was to see if more people could see him, including the anxiety of age and the helplessness of the cold winter of the market. In iQiyi's fluorescent night, you can also see such an "actor's narrative", short drama actor Shi Yuanting mentioned in his honorary speech that he graduated from Chinese opera, drifted north for thirteen years, and did not give up his dream of acting.
Behind the young people chasing short drama actors like chasing stars, it also means that the image of short drama actors in the hearts of the public is being successfully "corrected", and actors with huge fans are becoming a force to be reckoned with in the eyes of the management, and short dramas are truly mainstream.
In 2024 years, netizens who often complain about boredom are looking forward to the new generation of "Purple MSI from the Sky" of internal entertainment.
Some netizens feel that Zi Weixing will be produced in the Paris Olympics, after all, chasing new stars in the sports world is sometimes more rewarding than chasing domestic entertainment artists; Some people ridiculed that it was the amateur guest Mai Lin in "Goodbye Lover", who was able to make netizens write a long psychological analysis with a "smoked chicken".
In fact, netizens' expectations for "Ziweixing" to some extent represent the expectation of new faces and new topics. In the few years when the talent variety show was missing, there were fewer and fewer stars in domestic entertainment who started from amateurs, lacking both freshness and the participation of the public in star-making, as well as lack of discussion, and could not stir up a bigger splash in the dull domestic entertainment for a while.
In this context, skit artists appear in a strong posture to fill in, attracting the attention of the public. On the one hand, some of the actors themselves have a unique "character narrative" for the public's imagination, in addition to the aforementioned heroine Xu Yizhen, short drama actor He Jianqi also carries the label of "grassroots counterattack", before entering the short drama industry, he was a high-speed rail conductor, came to the short drama industry, he not only acted in short plays, released albums, and shot magazines, but even fell into the "collapsed house" crisis like idols.
On the other hand, compared with celebrities, short drama actors are more frequent in taking CP and interacting with the audience, for more sober star-chasing girls, instead of chasing a star who is easy to collapse and rarely provides emotional value, it is better to lower the threshold for star-chasing and chase a short country traffic that is fresh and can provide emotional value, which is more cost-effective.
(The picture shows Kechun Airport Flying Kiss)
Where there are fans, there will be capital. For platforms and film and television companies, it is good to be able to bring out a hit, but it is rare to make a hit "quantify" in this era.
In 2025 years, free short dramas have flocked to it, and the short drama business model has changed dramatically, Hongguo and Douyin have to make short dramas, and Aiyou Tengmang has also to make short dramas, how to make the short dramas on its own platform be seen, in addition to the consideration of content, it is also a way to use the reverse blessing of short drama artists.
Just like why domestic entertainment always invited traffic artists to vouch for drama broadcasting and investment promotion, when a large number of high-quality content hit, content with the blessing of short-term national traffic is easier to win in thousands of troops. After all, for fans, the temptation of chasing "Ke Chun" short dramas is obviously greater than chasing other short dramas of the same type.
When the short-term national traffic rises, the blade of krypton gold is also easier to swing to fans. Such examples are not uncommon in long dramas, such as "screening ceremony" and "cloud charter" when the series enters the end stage, in addition to the audience, more fans contribute real money. The Hedgehog Commune also appeared in "Long Video Doing Skits, a Platform Divergent? mentioned that this paid model is testing the waters in high-quality short dramas, although the number is not large, once there is a short country traffic joined, the data will definitely become more impressive.
The rise of short-term national traffic is a "profitable" thing for platforms and film and television companies. On the surface, the fluorescent night moved the red carpet of the long drama to the short drama, but in fact, the short drama actors were put in an important position, and the short drama "Ke Chun" will play the same role as the top stream of the long drama.
The ideal is beautiful, but the reality is always skinny.
The rise of short drama traffic will certainly bring freshness and impact to domestic entertainment, and will also bring new imagination to the short drama industry, but whether Ke Chun can be replicated, what height the traffic can reach, and how long it lasts is another problem.
Before Ke Chun, there were many artists who had risen all the way among the short drama actors, such as Cheng Lei. In 2022 years, with the cross-screen short drama "False Face", the actor Cheng Lei entered the public eye, and since then, he has soared with the role of the supporting actor in the drama "Cloud Feather", and partnered with Zhou Ye in the to-be-broadcast drama "Jinyue Like a Song", partnered with Wang Churan in "What Body", and partnered with Song Yi in "With Jin Chang'an", and they are all male protagonists.
But an actor like Cheng Lei, who has a short drama background and can soar all the way, is just an example. Jin Chao, who has been highly praised in the short drama industry, does not have such good luck, he has two popular short dramas "The Eldest Princess is Up" and "Donglan Snow", and he once participated in the variety show "Infinite Transcendence Class 2" in 0 years as a short drama actor, but he failed to wait for his "promotion role" in the field of long dramas like Cheng Lei.
In fact, it is not easy to get promoted from short to long. Yu Yin, the heroine of "What a Good Good Girl", came to the long drama and had to start from the supporting role, and the cruel reality is that most of the short drama actors didn't even have a pass to enter the long drama; Even if Ke Chun is the top of the short country, he has only developed from a vertical screen to a horizontal screen, and there is still some room for development from long dramas.
即便是剛發展橫屏短劇的“柯淳”本身，也很難複製，首先你需要一部爆款，其次你需要一部破圈的爆款。畢竟短劇界的霸道總裁很多，但像柯淳這樣，長期霸佔數據榜榜首的，都是少數派。據WETRUE一點查劇，在3月份，即使沒有新短劇作品上線，柯淳的火熱指數仍始終佔據著TOP1的位置，抖音粉絲數量超400萬，在短劇演員中一騎絕塵。
Although fans chase skit actors like stars, how hot the incident itself is is debatable. Ma Xiaoyu, Zeng Hui, and He Jianqi, who are also very popular in the short drama industry, have no more than two million Douyin fans. Ke Chun is the top of the short drama industry, but it is not enough to watch it in domestic entertainment.
It is easy for stars to sink into short plays, but short drama actors not only face a more stringent evaluation system, such as appearance considerations, acting skills, and "artistic virtue" considerations, although this road from short to long prolongs the professional life of short drama actors, it is not easy to walk.
In this process, it is also unknown how long the fans of the skit actors can follow them.