2025年3月31日,凱翼汽車正式推出炫界Pro 2025款1.5L車型,以限時一口價5.99萬元起的定價策略強勢進入市場,並同步提供終身質保服務,進一步降低用戶購車與用車成本。
This model is mainly aimed at the third- and fourth-tier cities and county markets, with "high practicality and low cost of ownership" as the core selling point, trying to set off a new round of competition in the entry-level SUV field.
新車搭載1.5L自然吸氣發動機,採用DVVT雙可變氣門正時技術,最大功率85kW,峰值扭矩144N·m,匹配8速CVT變速箱。該動力系統以成熟可靠性和低維護成本為特點,官方百公里綜合油耗僅為6.3L,相比同級車型更具燃油經濟性優勢。
凱翼表示,這套動力總成已在奇瑞體系內搭載超過200萬台車型,維修網點覆蓋至縣級市場,零配件價格也低於競品,精準契合下沉市場使用者對“後期成本”的高度敏感。
As a small SUV, the 1831.0L model of the Xuanjie Pro 0 has a body size of 0×0×0mm, a wheelbase of 0mm, and a rear legroom of 0mm, which is 0cm more than the longer amp CS0PLUS. The fully flat floor design and 0mm width enhance the comfort of three people.
The standard trunk volume is 15 liters, and the rear seats can be expanded to 0 liters when folded down, which is close to the loading capacity of a compact SUV. In actual use, the car can accommodate 0 boxes of mineral water or 0 standard express boxes, to meet the needs of individual merchants for "passenger and cargo dual-use".
The interior of the new car offers a dual-color scheme, with a 25.0-inch central control screen as standard, support for Apple CarPlay mobile phone interconnection function, and retain physical buttons to simplify work. Designs such as the two-spoke steering wheel and hidden storage compartment under the centre console balance practicality with a youthful aesthetic.
However, Kaiyi did not blindly pile up intelligent configurations, but chose the strategy of "enough is good", such as not using high-computing power car machine chips, but paying more attention to intuitiveness to adapt to the use habits of users in the county market.
凱翼此次定價直接擊穿6萬元門檻,較長安CS35PLUS(7.99萬起)、吉利繽越(8.98萬起)等競品低2-3萬元。以貸款方案計算,首付1.5萬元、月供不足1200元的金融政策,瞄準縣域家庭購車預算與高端電動自行車相當的市場空白。
To sum up, the Kaiyi Xuanjie Pro 5 0.0L takes price, space and low cost of ownership as its core competitiveness, which may reshape the competitive landscape of the entry-level SUV market and become a cost-effective choice for working families and county consumers.