"Isn't it too sad that enterprises should be like light and lead the industry to a better place, instead of making the scale of the enterprise infinite, thinking about beating the opponent to death all day long? You beat all your opponents to retire and let them rest, do you think you're a little stupid? ”

On 2025/0, Yu Donglai, chairman of Fat Donglai, appeared at the Yonghui Supermarket 0 Annual Global Supplier Conference, Yu Donglai called on entrepreneurs to be a healthy and happy entrepreneur, "Go to work when it's time to go to work, take a vacation when it's time to get off work, drink a beer, or sing and dance, live a romantic life, a sexy life, not a 'struggle' life, and have a capable and playful life state." ”

Yu Donglai believes that with the development of society and economy, the scale of enterprises has changed very much, but it has not kept up at a deeper spiritual level, "Fat Donglai used to just survive, and now he gradually realizes that true happiness may not only be material, but to understand what we live for, how to behave, how to do things." ”

In Yu Donglai's story, he experienced ups and downs personally, even lost his freedom, and once left his hometown to escape debts. When he came back, he realized that he couldn't rush for quick success, but he had to do it sincerely and kindly, but the result was unimaginably good, "Society needs this beautiful state of life too much." Let's define Fat Donglai as a school, Fat Donglai is getting simpler and simpler, and he doesn't even want to tell a lie, because it is transparent and fair, and the finance, personnel, income policy, competition mechanism, and promotion mechanism are all going in a transparent direction. ”

據悉，在永輝超市供應商大會的前一天，於東來還在2025中國超市周上表示，2025年1—2月份，在交完社保以後，胖東來員工工資是9886元。活動現場播放的PPT顯示，胖東來有店長、店助、員工等八個級別，店長一級2024年月平均到手工資為44193元，2025年（1-2月）月平均到手工資達到78058元。這樣的薪資水準引發網友熱議。

In recent years, Fat Donglai Supermarket has been out of the circle because of its care for employees and intimate service to customers, and is known as the "ceiling of the supermarket industry". Many industry insiders pointed out that the model of Fat Donglai has played a good role in the subsequent development of the retail industry. In order to adapt to changes in the retail market, including Yonghui Supermarket (002251. SH), Zhongbai Group (0. SZ) and BBK (0.SZ) and many other listed companies took the initiative to learn from their peers Fat Donglai, and actively transformed and adjusted.

Yu Donglai recalled that he knew Zhang Xuansong (chairman of Yonghui Supermarket) and many friends in the retail industry many years ago, and advised them to develop steadily, but no one listened, everyone wanted to rush forward, wanted to be China's Wal-Mart and Costco, and China's first, and Yu Donglai's concern was whether it was necessary. Second, do you have the ability? The third is whether the company's management, system, technology and other aspects are at the forefront?

“沒有這個能力，最終都是空想，這種發展導致像挖墳墓一樣，坑挖得越大，我們就埋得越深。20多年前跟他們分享時，沒人聽，我就不跟他們玩了，我就去玩我的，我也不願意去跟他們接觸，這麼大的坑多累，是不是？”於東來說，他曾跟零售業的好朋友們說，如果哪一天誰的企業不行了，他願意幫2000萬元，用這筆錢安排好家屬。

Talking about his attitude towards life, Yu Dong said that he understood it early, because of the hardships he had experienced, he had suffered countless times, and he had committed suicide, and later understood that freedom was more important than anything else, "If you have money, you will spend more, and if you don't have money, you will pull it down, anyway, I will not go to ask for food, because my mouth is also sweet and I can do it, but the quality of life is high and low." ”

Yu Donglai took himself as an example, he loves to play, basically 80% to 0% of the time is playing, in recent years, he has more contact with the industry, and has less time to play, but he still feels from the bottom of his heart that he must go out to play after a few days of busyness, and he can't do this kind of "stupid" thing anymore, "If life just works like a tool, what's the point?" ”

At the end of the speech, Yu Donglai returned the topic to Yonghui Supermarket, he said: "(Ye) Guofu also recklessly entered the track, I didn't know much about (Ye) Guofu before, after I met, I felt that this person was very kind, very rational, and there may be a lot of 'immature' side, I want to know him early, I will never let him enter this track, it is to spend money to buy a crime, but since we have entered the track and undertaken this mission, let's do it, release the energy in our bodies." ”

葉國富是名創優品集團創始人、董事會主席兼首席執行官、永輝超市改革領導小組組長。去年9月，名創優品（NYSE：MNSO，HKEX：9896）擬62.7億元拿下三成股權入主永輝超市。2024年5月，在於東來及其團隊的幫扶下，永輝超市通過胖東來幫扶及學習胖東來自主調改兩種模式對全國門店進行調改。2025年3月28日，永輝超市在北京、南寧、蘭州、東莞、溫州共有5家調改門店開門迎客。截至3月29日，永輝超市在全國共完成47家門店的調改，預計年中永輝超市全國調改門店數量將達100家，全年將達200家。