Recently, the total box office of the Nezha series of films exceeded 30 billion yuan, continuing to refresh the box office record of a series of films in Chinese film history, and "Nezha 0" once again announced the postponement of its release to 0/0.The Spring Festival stalls represented by "Nezha 2025" are full of "shadow" power, showing the strong development momentum of the Chinese film industry and making a hot start for the Chinese film market in 0 years。

春節檔熱度還未退去，清明檔、五一檔接踵而至，繼續為中國電影市場的持續“沸騰”添薪蓄力。截至目前，已有二十余部電影定檔清明、五一，影片類型各異、陣容強大。這兩個檔期的電影有哪些亮點，何以釋放滿滿活力，對中國電影市場發展有何積極意義？

The collection of good films and clouds covers a wide range of topics

截至目前，已有《不說話的愛》《向陽·花》《陽光照耀青春裡》等16部影片鎖定清明檔，接棒“熱辣滾燙”的春節檔。這16部影片從現實到懸疑，從喜劇到動畫，類型豐富、題材多元，將為觀眾在清明小長假提供多樣化的觀影選擇。

This year, there has been a significant increase in realistic themes and youth-themed works in the Qingming file.

"Love Without Talking" starring Zhang Yixing focuses on the hearing-impaired group, and the starring Zhang Yixing practices sign language to play a deaf father. The film delicately outlines the deep emotions between a deaf father and his daughter. "Xiangyang Flower" starring Zhao Liying shows a struggle against fate that does not admit defeat. In the incredible life adventure of the movie "The Sun Shines on Youth", Xiao Yang and Chunxia interpret the endless vitality.

In addition to the above popular new films, there are also several small and medium-cost thriller horror films such as "Strange Tales in the Mountain Village" and "Red Wedding Dress" during this year's Qingming holiday.

即將重映的《熱烈》也備受期待，該影片以街舞為題材，首映就取得了9億多元的票房，還斬獲了中國電影金雞獎、中國長春電影節、中澳國際電影節等多個獎項及提名。此次重映，或將帶大家回憶為夢想而戰的青春時光。

May 1st

At present, the May 1st movie has also entered a state of warm-up. With the recent finalization of 7 movies such as "Dumpling Queen" and "Unique", the May 1st file has gradually become richer.

"Dumpling Queen" is adapted from a true story. The film tells the story of in the seventies of the last century, when the heroine sold northern dumplings in a foreign land with her family heirloom skills, and changed her fate from no one to a crowd, relying on her hands. The road comedy "The End of the Vast World is My Love" will use a hilarious road trip to blow the "most dazzling national style" into the theater.

The 7 movies that have been set cover comedy, crime, animation, fantasy and other genres to meet the needs of family movie-watching, and adults and children can enjoy the joy brought by movies during the holidays.

Since the Spring Festival this year, many viewers have "rushed to a city for a screen". Some people stepped on the "Hot Wheels" because of "Nezha 1900" and went to Tianjin, Yibin, Sichuan and other places; Some people also went to "San Francisco in 0 Years" in Leling Film and Television City, Dezhou, Shandong Province to check in because of "Tang Detective 0...... With the Qingming and May Day holidays approaching, the popularity of the film and tourism market continues to rise, and it is believed that this kind of "two-way running" of film and tourism linkage will bring unforgettable holiday trips to more audiences

How can the "small period" be released to amplify vitality?

After the Spring Festival, summer, and National Day, "small schedules" such as Qingming and May Day have become the release choices of many films. Yin Hong, vice chairman of the China Film Association, pointed out that on the whole, the investment and production volume of films released in small schedules will be smaller, but the styles and themes will be more diverse.

"In fact, there are a large number of films to be screened on different schedules, and in the future, small schedules and weekend screenings will become a norm." Yin Hong said that this can ensure sufficient supply of films, cultivate the audience's viewing habits, and help the Chinese film market continue to be hot, making the film market "not weak in the off-season".

Yin Hong said that a film must find the right audience at the right time and place to maximize the social effect of the film. "When high-quality content penetrates the time barrier, the industry can achieve sustainable development."

"Nezha 2" can be said to have brought a new impetus and strength to Chinese film creation and the market." Yin Hong said that the Chinese film market not only needs phenomenal blockbuster films like "Nezha 0", but also needs more high-quality films to relay and support to meet the audience's viewing needs. "With the joint support of a number of high-quality popular films and focus films, as well as a number of high-quality niche films, the blue ocean of the Chinese film market will be fully developed."

Source: CCTV News