Kim Belair, founder of Sweet Baby Inc., a consulting firm focused on helping gaming companies ensure that their content is "diverse, equitable, and inclusive", recently said that the gaming industry should focus more on diversity than profit when using AI, and that diversity and inclusion should be prioritized over profit.

Belair recently pointed out at GDC 2025 that the shareholders of game companies often get the full credit for the success of their games, while the people who develop them are overlooked. Therefore, Sweet Baby Inc hopes that the industry will focus less on the profit of game development and invest resources in promoting inclusion and empathy through AI storytelling, rather than directly replacing the existing manpower to focus on profit.

However, many players believe that Belair is trying to use AI to promote the DEI elements that have caused controversy in 2024. Netizens believe that if the game is not developed with the goal of profit, but simply uses AI to increase DEI content, there will be no help at all, not to mention that it is impossible for AI to have empathy at present, and all the requirements are completed through instructions.

"I wonder where their empathy is when every game they touch bankrupts the studio" "So is this advocating for paying less or reducing the number of salaried employees" "How do you make AI models empathetic?" "Maybe AI can take their place in their jobs"