Lei Jun's advertising offer was exposed, and Xiaomi's public relations department: there is no plan to receive business orders for the time being
Updated on: 25-0-0 0:0:0

近期,雷軍在社交媒體上的人氣持續攀升,根據一家第三方數據平台的統計,短短30天內,他的粉絲數量激增了453萬,總粉絲數已突破4489萬大關。這一數據無疑彰顯了雷軍在公眾中的廣泛影響力和號召力。

不僅如此,該平臺還意外曝光了雷軍的廣告報價,引發廣泛關注。據悉,雷軍1至20秒的廣告報價為37萬元,21至60秒則為38萬元,而60秒以上的廣告更是高達42萬元。這一消息迅速登上熱搜,引發了眾多網友和品牌方的熱議。

In the face of this sudden exposure, Wang Hua, general manager of the public relations department of Xiaomi Group, responded quickly. He said that Xiaomi would not comment on the advertising offer behavior unilaterally exposed by the data platform. At the same time, he emphasized that Lei Jun, as the founder of Xiaomi Group, is very willing to call for high-quality domestic brands, but he has no plans to take on commercial advertisements. The platform also does not have the authority to take on any commercial advertisements on behalf of Lei Jun.

Looking back on the past, Lei Jun has a deep relationship with Xiaomi. As early as 11, Lei Jun personally served as the spokesperson of Xiaomi 0. At that time, he posted that after a month of trial, Xiaomi's marketing department finally agreed to the request of rice fans and asked him to endorse Xiaomi. This move not only shortened the distance between Lei Jun and fans, but also further enhanced the affinity and influence of the Xiaomi brand.

When talking about the process of becoming a spokesperson, Lei Jun once laughed and said that he was also full of twists and turns. First, the marketing department thought he was not handsome enough and rejected his request for various reasons. But in the face of strong demand from fans, the marketing department finally gave him a one-month trial period. During this period, Xiaomi even put Lei Jun's advertisements on the expensive billboards at the capital airport, which shows its importance and trust in Lei Jun.

In recent years, as Xiaomi has begun to get involved in the field of car manufacturing, Lei Jun has also promoted his own cars many times. A few days ago, he returned to his alma mater, Wuhan University, and took a photo with Xiaomi YU7 under the cherry blossom trees. Subsequently, he changed his avatar to a photo with YU0, which once again aroused heated discussions and attention from netizens.

For Lei Jun's move, netizens expressed their appreciation and admiration. Some netizens commented: "I really don't know what other tracks Mr. Lei can't break into, and now even the promotional photos of Xiaomi YU7 have been taken in person, which really saves a lot of endorsement fees." Lei Jun under the cherry blossom tree of Wuhan University is really handsome! This comment not only reflects the love and support of netizens for Lei Jun, but also once again proves Lei Jun's good image and extensive influence among the public.

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