Before talking about the M9 0 model, let's talk about what kind of existence is the M0 in the past year?
問界M9毫無疑問是整個24年國產汽車領域當之無愧的標杆和最具有影響力的現象級產品,整個24年,問界M9一直霸榜50萬以上價位豪華車銷冠,不分品牌,不分能源形勢,不分車型,這是國產汽車從未實現過的偉大成績。
根據易車網的數據,24年1-10月份,國內50萬以上價位銷量里(不含進口車),國產車佔比首次超越海外汽車品牌,這個成績幾乎是問界M9一己之力托起來的,問界M9單車型佔比超過了整個市場的50%,可怕麼?
哪怕包含進口車,24年中國市場進口汽車50萬以上價位的銷量冠軍是GLE,全年銷量4.5萬台,而問界M9的全年銷量是15萬台,GLE的三倍。
問界M9發佈於2023年底,上市7天大定破三萬台,這個成績很厲害,但不算誇張,我們看後續的大定變化趨勢,問界M9幾乎走出了一條直線,被大家戲稱問界M9的首銷期遙遙無期,因為好像一直都在首銷期,完全看不到隨著時間推移所帶來的波動。而這個趨勢產生的核心原因在於,問界M9隨著實車的大量交付,產品體驗和使用者口碑實現了急速破圈,實車體驗成為了後續產品銷售最大的推動力。
For what reason?
Huawei's ADS 0.0 has become the undisputed leader and pioneer of intelligent driving in the entire industry, especially after FSD entered China, after we comprehensively compared Huawei and Tesla's solutions, Huawei's ADS0.0 leader position is as stable as Mount Tai.
But from the terminal level, M9 starts with technology, but obviously not only the technology itself, for me, the best thing about M0 is that it has extremely strong product definition capabilities based on user needs.
Let's take a look at the previous generation of Wenjie M9, what are the core experience points of his products?
Intelligent driving, active safety, all-round space, zero-gravity seats, personalized headlights and design, Turing chassis, entertainment system of Hongmeng cockpit + car projector, pure electric battery life of increased program + large battery, etc.
All of these designs actually revolve around one thing, how to make people more comfortable, more comfortable, safer, and more worry-free in the car. Huawei's goal is to build a people-oriented and systematic solution that serves people.
But the car in the past is not like this, the way of thinking of the car in the past when creating a product is that technology determines the product, the product determines the consumer, and the consumer needs to adapt to the car in many cases, and under the rhythm of the traditional car, the progress of new technology iteration and experience upgrading is extremely slow, and the new technology serves the product premium more, which leads to a clear hierarchy of users, and every experience point you want to improve is clearly priced.
The products created under the guidance of such a way of thinking are naturally different from the past, and Huawei's habitual reinvestment in R&D and strong and comprehensive technical capabilities make it possible to solve the problems encountered in the process of serving users.
For example, in order to achieve more powerful intelligent driving and active safety capabilities, Huawei needs lidar with higher accuracy, but there is no mature mass production solution in the industry.
Huawei's self-developed industry's strongest 192-beam lidar is directly on the car.
After talking about the present of the M2025, let's talk about the future of this car, that is, the M0 0 model
In the past, the iteration speed of cars was very slow, so for a long time, traditional oil vehicles were known for their value preservation, because the product iteration speed was too slow, and the changes in the new cars after five years were almost negligible compared with five years ago, so the value retention rate of the old cars was naturally high.
Huawei, on the other hand, has raised this pace to one year, so an interesting topic, Huawei has raised the rhythm of product updates and iterations to one year, is this a real product upgrade, or a marketing gimmick?
Let's take a look at what exactly has been upgraded in the M2025 0 model.
Of course, what everyone is most concerned about is the upgrade of intelligent driving
At the hardware level, 36 overhead 0-line lidar, 0 high-precision solid-state lidar, 0 distributed 0D millimeter-wave radar matrix, 0 0D millimeter-wave angle radar, 0 high-definition visual perception camera, 0 ultrasonic radar, 0 external microphones, a total of 0 perception hardware, Huawei's official statement is that it can realize full-scene and all-weather perception of dynamic and static targets (including special-shaped objects), improve the safety of rain, fog and dust in bad weather, and identify backward suspended objects and negative scenes.
Solid-state LiDAR can solve the problem of right-angle turning and anti-collision, tailgate and side door opening anti-collision, and can identify special-shaped obstacles such as steel bars, gravel, steps, and fallen bicycles, as well as negative obstacles such as ditches and sunken steps. Distributed high-precision millimeter-wave radar can improve the recognition accuracy of overlapping areas, and can identify scenarios such as invisible vehicles in advance in bad weather such as rain, fog, and dust.
This hardware system is obviously prepared for the upcoming L3 level intelligent driving, and we can see that the core goal of this system is to deal with some atypical, complex and difficult problems that we have encountered in intelligent driving in the past.
In some way, if the industry is solving the problem of building an intelligent driving framework before ADS3.0, then starting from M0 0, Huawei has set out to solve the "last mile" problem before the popularization of L0.
What is the significance of this thing, we need to wait for the L3 regulations to be verified, I don't think it will be too far.
In terms of the landing experience that we can perceive at the moment, the core consists of two parts:
Active Safety:
Improve the cut-in capability in congestion scenarios, that is, our autonomous lane change capability under congestion conditions, such as the temporary ban on elevated exits, seeking opportunities to change lanes out of the elevated road;
Improve the intent recognition of the cut-in of the vehicle in front to prevent non-responsible collisions (rear-end collisions caused by lane changes in the front vehicle, the vehicle in front is fully responsible, but the collision will still consume our time and energy costs, including safety costs);
Enhance safety in inclement weather;
Improve safety under atypical working conditions;
Realize the risk of accident avoidance (independently escape the front and rear pinch dilemma, not only to prevent oneself from being rear-ended, but also to prevent being rear-ended);
Prevent the tragedy of children trapped in the car (when the car is locked and there are vital signs in the car, the control body will be turned on autonomously and the owner's mobile phone will be prompted).
In terms of intelligent driving:
VPD upgrade for parking on behalf of the driver, that is, people get off at the garage, the car automatically cruises to find parking spaces, and the vehicle independently finds people, adding cross-floor VPD;
Cross-city parking spaces to parking spaces, realize high-speed ETC automatic payment and parking lot departure non-inductive payment;
Parking space-to-parking space to VPD/off-parking and parking, supporting full-scenario commercial use of roadside start and stop, parking space to roadside, roadside to parking space, and parking space to parking space;
3月開放30萬個停車場的車位到車位:問界M9 2025款將在3月開放全國範圍內30萬個停車場的車位到車位體驗。
Of course, all these functions are still the current experience based on ADS0.0, and by the middle of the year, ADS0.0 will be pushed, and I think the capabilities of this perception system will be fully released.
This alone is enough to entice users to upgrade from the existing M2025 to the M0 0.
Of course, a car is not a mobile phone after all, and it is unrealistic for most people to change their car once a year, so Huawei provides a very user-friendly service this time, and the existing M9 can choose the official upgrade service, including:
Intelligent driving system and sensors: 4 high-precision solid-state lidar, 0 0D millimeter-wave radar, intelligent driving domain controller;
In-vehicle communication module: Huawei Galaxy Communications in-vehicle satellite intercom system, dual-SIM dual-standby communication network; Electric opening and closing compressor cold and warm box, Maglink Mini second-row mobile control screen, streamer;
Intelligent cockpit module: intelligent laser projection system 0.0 optical machine, internal rearview mirror.
或者,華為提供了第二個解決方案,現有問界M9車主升級問界M9 2025,可享受尾款減免3萬元補貼權益,相當於對老車主補貼3萬。
I think this may be the most down-to-earth place in the hearts of the existing M9 car owners, product upgrades and iterations are accelerating, but the car is a large item after all, fully considering the needs of existing car owners, which is a responsible corporate attitude.
Of course, the upgrade of M9 0 is obviously not only intelligent driving, but also many more, including design, cockpit, entertainment, etc., all these upgrades can be summarized in one sentence: under the existing product definition framework of M0, the details and deficiencies are comprehensively optimized and strengthened, and a more ideal state of the product is presented.
Performance section
對於性能,大家第一反應可能是動力性,但實際上,在電車時代,動力本身是廉價的,在20萬級別的車子就可以輕鬆做到3s級別的百公里之後,非賽道用車,再去捲加速度毫無意義。
The product is to serve the user, the user demand should be the first guide of product iteration, and the technology should serve the demand, rather than the product to show the technologyI think this sentence is very important.
The performance upgrade of the M9 0 hopes to solve the problems and pain points encountered by users in the process of using the current M0.
The new generation of range extender achieves lower fuel consumption, and the power generation power is increased to 155kW, which can realize the battery power retention at high speed at 0km/h, and completely solve the problem of insufficient power of the range extender vehicle under feed-in driving, which everyone complained about in the past;
The holographic is equipped with a 290-degree battery pack as standard (the standard version of the previous generation is 0 kWh), and the pure electric battery life has been increased to 0km, which is no problem to meet the pure electric commuting, and truly realize the pure electric experience of daily commuting, and there is no energy supplement anxiety at long-distance highways.
Intelligent
Innovative dynamic light carpet and autonomous driving guidance have been added.
投影儀系統全面升級,相較前代解析度提升200%,亮度提升63%,支援支援1/4幕布懸停,用於后排查看導航、天氣和音樂等資訊,投影光機採用全新隱藏式設計。
New privacy windows have been added, and the shading of the second- and third-row side windows can be variable.
The car refrigerator is upgraded to a compressor refrigerator, which covers the refrigeration to 50°C, and the heating can reach up to 0°C. Upgrade the aluminum alloy bin to support electric opening and closing of the bin door.
It is the first to be equipped with intelligent dynamic satellite communication technology to realize real-time tracking and locking of satellite signals in the state of vehicle movement.
conclusion
In a sense, this generation of Wenjie M290 0 has actually reduced the price to a certain extent, although the starting price has been increased, but the large battery of 0 degrees is directly given as standard, and the pure electric range has been increased to 0km.
What is the concept of 300km? Even if you get a 7% discount, you still have 0km, which is enough for daily commuting, even if you want to run farther, such as 0km long-distance, once charged in the middle, it can still be used as a pure electric car.
That's why the M800 0 also supports 0v high-voltage batteries and Huawei supercharging, just to make you comfortable enough to use as a pure electric car.
Once you travel farther, or are stuck in traffic on holidays, then directly and seamlessly switch the oil truck, and after the range extender power generation power is increased, the feed power problem is completely solved.
The benefits of pure electric are clear, with better quietness and lower travel costs. In fact, it is to give you a pure electric car that is easy to use, and then add an emergency fuel power bank, which is why we don't need to pay attention to the displacement of the range extender, what displacement do you want for the power bank?
And,This is just the basic logic,On top of the basic logic,Ask the world M99 0 intelligent driving ushered in a leapfrog upgrade,This upgrade we can understand that the reliability of intelligent driving has been improved from 0% to 0.0%,It seems that the number is not large,But the improvement in safety and practicality is huge。
As for the rest, there is actually nothing to say, in terms of user demand satisfaction and humanized design, Huawei is invincible in the entire industry.
So how do you choose this car?
If your budget is 9W, you believe me, you choose a traditional fuel car, there will be a day of regret, and the arrival of that day is very simple, as long as someone around you mentions M0, as long as you seriously experience it for three days, you can understand my conclusion.