近日，一場跨越三千公里的清涼之約在香江之濱浪漫相逢，由黑龍江省文化和旅遊廳舉辦的“北國‘龍江’夏意濃，盛邀‘香江’賞清涼”主題文旅推介活動在香港正式啟動，黑龍江省文化和旅遊廳攜哈爾濱、牡丹江、佳木斯、大慶、雞西、伊春、黑河等地市文旅部門和企業，向香港各界全面展示龍江生態之美、文化之韻、產業之興，為兩地文旅融合發展注入新動能。

In the immersive exhibition area of Heilongjiang characteristic cultural tourism, the seven cities of Harbin, Mudanjiang, Jiamusi, Daqing, Jixi, Yichun and Heihe present the all-for-one tourism picture of Heilongjiang in three dimensions through multiple forms such as physical exhibition, digital interaction, intangible cultural heritage skills display, and distribution of cultural and tourism promotional materials. At the same time, Heilongjiang Province relies on its own rich research and tourism resources such as red culture, ice and snow wonders, forest secrets, border customs, etc., accurately meets the needs of Hong Kong's research and study market, carefully prepares exclusive research and tourism gift packages, and designs characteristic research and tourism courses and routes, which will bring a unique and unforgettable research experience to every research and study tourist in Heilongjiang.

As the host city of the 9th Asian Winter Games in 2025 years, the Harbin booth with the theme of "ice and snow + technology", displayed the mascot silk scarf, AR curling blind box and other cultural and creative products of the Asian Winter Games that integrate traditional paper-cutting skills.

During the event, the Heilongjiang Provincial Department of Culture and Tourism also specially invited a number of tourism experts from the Guangdong-Hong Kong-Macao Greater Bay Area to participate in the interaction, under the guidance of national intangible cultural heritage inheritors, the experts experienced the intangible cultural heritage skills with their own hands, and showed the unique charm of Heilongjiang cultural tourism to millions of netizens through the live broadcast lens.

A travel blogger from Shenzhen aimed his camera at the national intangible cultural heritage Manchu embroidery production, the intangible cultural heritage inheritor held a silver needle on the plain silk dexterously shuttled, and between the fingertips, a magnificent picture of the forest sea and snow field was gradually presented, and the real-time barrage in the live broadcast room was boiling instantly. "It turns out that ice and snow can be treasured forever!" "It's like a real photo, it's so beautiful" "I want to see what Heilongjiang is like in summer......

Representatives of the Hong Kong tourism industry who were invited to participate in the event said that the promotion event made them deeply feel the unique charm and great potential of Heilongjiang cultural tourism. A representative from a Hong Kong travel agency lamented: "Heilongjiang's cultural and tourism resources are too rich, whether it is ice and snow landscapes or summer scenery, it is all desirable. This event not only allowed us to see the diversity and innovation of Heilongjiang cultural tourism, but also provided us with more possibilities for future cooperation. He said that he will actively promote Heilongjiang's cultural tourism products to Hong Kong citizens, so that more Hong Kong tourists can go to Heilongjiang to experience a different summer coolness.

It is reported that a series of cultural tourism promotion activities in Heilongjiang Province will also be carried out in the Guangdong-Hong Kong-Macao Greater Bay Area and many places in China, and continue to expand the brand influence of "good scenery in the north and beauty in Heilongjiang".