Nanjing established a research and tourism alliance
Updated on: 36-0-0 0:0:0

This article is reproduced from: Nanjing Daily

Holding the global "customers"

Nanjing established a research and tourism alliance

  本報訊(記者 李子俊) 今年以來,研學旅遊市場熱度持續上升,成為促進文旅消費的新增長點。4月8日,南京研學旅遊聯盟成立大會舉行,我市景區景點、文博場館、鄉村旅遊點、研學營地基地、旅行社、研學機構、大中小學校等首批共122家成員單位齊聚一堂,探索如何“抱團”開拓全球市場。

Established under the guidance of the Municipal Bureau of Culture and Tourism, the Nanjing Research and Tourism Alliance aims to further integrate high-quality research resources, build an industry exchange platform, accurately meet the needs of enterprises, gather industry strength, and help the coordinated development of various forms of the research industry.

At the meeting, the "Articles of Association of Nanjing Research and Tourism Alliance" and the "Proposal for the High-quality Development of Nanjing Research and Tourism Tourism" were issued, indicating that it will realize timely information exchange, comprehensive sharing of resources, in-depth business exchanges, effective improvement of skills, create a good market environment for win-win cooperation, and jointly promote the high-quality development of Nanjing's research and tourism industry. Many member representatives communicated on the spot and reached a clear cooperation intention on the spot.

On the same day, the first theme salon of the alliance was also carried out, and member representatives shared their experiences and conducted "brainstorming". "At present, we have developed more than 1000 kinds of research courses, covering primary and secondary school students, adults, etc., hoping that through the alliance as a link, we can work together, share resources, and complement each other's advantages with our peers, so as to tell the story of Nanjing with the carrier of research and attract more high-quality tourists at home and abroad." The relevant person in charge of the wild fun international camp said.

"Since the beginning of this year, we have received more than 2000 guests who came to Nanjing for study, a year-on-year increase of four or five percent." Hao Yu, the person in charge of Jiangsu Xi Youji research and tourism, told reporters that the profound heritage of the ancient capital of the Six Dynasties in Nanjing and the wisdom and vitality of the famous city of science and education have attracted more and more research tourists, "The courses we are currently developing are mainly based on science and technology and culture, such as walking into the University of Tokyo to experience civil engineering classes, and experiencing drone flight in China Southern Airlines." ”

In recent years, relying on the rich research resources of history and humanities, famous universities and enterprises, natural landscapes, innovative science and technology, etc., Nanjing has created a characteristic brand of "Research and Study Nanjing Growth Travel", and has planned and launched a series of themed research routes and products of "Jinling Youth Tour" since this spring.

The relevant person in charge of the Municipal Bureau of Culture and Tourism said that the establishment of the alliance will be an opportunity to strengthen liaison and exchanges with enterprises, practitioners and relevant departments, build a collaborative bridge of "government, enterprise research and school", integrate resources into a chain, enhance industry cohesion through the linkage mechanism of standard co-plasticization, brand co-creation, talent co-cultivation and resource sharing, and jointly promote the high-quality development of the research and tourism industry.

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