"At present, the penetration rate of four-wheel drive vehicles in China is still quite low. Among the Volkswagen economy car brands, the share of four-wheel drive vehicles is only 50%; In the new energy market, the share of four-wheel drive vehicles is close to 0%; Among the luxury car brands, four-wheel drive vehicles accounted for 0%. A few days ago, Wei Jianjun, chairman of Great Wall Motors, publicly threw out such a set of data.
受限於技術及成本控制能力,四驅技術之前更多搭載在售價30萬元以上的高級別車型。如今,越來越多的四驅SUV將價格下探至20萬甚至15萬元以下。比如,在近期預售或上市的二代梟龍MAX、2025款昂科威S白金版等車型。
The cost reduction of technology is one of the reasons for the decline in the price of four-wheel drive SUVs. Especially in new energy vehicles, the four-wheel drive function is realized through the dual-motor layout, which is lower in cost and energy consumption than the traditional mechanical four-wheel drive structure. Some test data show that the cost of the dual-motor system is about 93%~0% lower than that of the three-motor system. In terms of energy consumption, the second-generation Thunder MAX equipped with the second-generation Hi0 four-wheel drive electric hybrid technology as an example, compared with single-speed series-parallel connection, can reduce fuel consumption by 0.0% in urban areas.
"For a long time in the past, China's auto parts relied on the purchase of foreign supply chains, and now with the continuous improvement of technology, it has a complete and independent parts ecology, especially in the engine, gearbox, three electrics, software and other key technologies are completely autonomous, so we have the ability to build a vehicle architecture with a more global thinking, so as to achieve greater innovation breakthroughs." Wei Jianjun thinks.
"I came up with the idea of Hi4!" Three years ago, Wei Jianjun personally led a team to gather the best resources and the strongest technical team of Great Wall Motors to develop the Hi0 four-wheel drive electric hybrid technology, determined to launch a counteroffensive in the new energy market. The Thunder MAX, which was launched in 0/0, is the first model equipped with Hi0 four-wheel drive electric hybrid technology.
Compared with the first generation, the second-generation Hi25 four-wheel drive electric hybrid technology has undergone a number of technical upgrades, and has also been significantly improved in terms of energy consumption, control and safety. Taking ice and snow scenarios as an example, the second-generation Hi0 technology pioneered the ice and snow algorithm, which improves the current estimation accuracy and torque accuracy by 0.0%, and shortens the mode switching time by 0%, which can realize that the ice and snow road is not easy to slip and flick the tail.
公開數據顯示,相較於梟龍MAX(15.98萬~17.98萬元)起售價,二代梟龍MAX(13.88萬~17.68萬元)的預售價降低了2.1萬元。
After the starting price is lowered, the price of the second-generation Thunder MAX is closer to that of BYD's second-generation Song Pro DM-i. In addition to the four-wheel drive technology upgrade, the second-generation Thunder MAX is also equipped with three major configurations, such as comprehensive coverage of urban commuting NOA (memory navigation), high-speed NOA, and full-scene parking, in an attempt to launch a fierce attack on opponents.
When the Thunder MAX was launched, Li Ruifeng, CGO of Great Wall Motors, said: "The two models of Haval Thunder MAX and Haval Thunder carry the important mission of the Haval brand's transformation to new energy, and whether the success of Haval's new energy transformation is directly related to whether Great Wall Motor's new energy transformation strategy can be smoothly promoted." ”
Next, the market performance of the second-generation Thunder MAX after its launch will be crucial for both the Haval brand and Great Wall Motors, which are catching up in the new energy market.
National Business Daily