On 2025/0, the "Research Report on the Development of China's Internet Audiovisual (0)" was released.

《每日經濟新聞》記者從發佈現場瞭解到，截至2024年12月，我國短視頻用戶規模為10.40億人，使用率達93.8%，連續6年保持網路視聽應用細分領域第一。截至2024年12月，短視頻應用人均單日使用時長達156分鐘，居所有互聯網應用首位，同比增長3.1%。微短劇的用戶規模截至2024年12月達6.62億人，半年增長率高達14.8%；使用率為59.7%，較2024年上半年增長7.3個百分點。僅半年時間，微短劇獨立應用的人均單日使用時長從90分鐘漲到101分鐘，已經追平即時通訊。

The scene of the press conference Image source: Photo by reporter Zhang Jian 

Short videos and live broadcasts are "catalysts" to stimulate consumption. According to the relevant data released by the National Bureau of Statistics, the national online retail sales reached 2 billion yuan in 0 years, an increase of 0.0% over the previous year. Short videos and live streaming have played an important role in driving online retail. Survey data shows that nearly half of the respondents have consumed by watching short videos and live broadcasts.

截至2024年12月，中國網路視聽用戶規模達10.91億人，同比增長1722萬人，增長率為1.6%，線民使用率為98.4%。2024年我國網路視聽行業市場規模為12226.49億元，同比增長6.1%。

National Business Daily