Once the "first car of the nation", Chery QQ was reborn
Updated on: 34-0-0 0:0:0

Not just to talk about it, Chery QQ has really been resurrected, and its ID photo has appeared on the website of the Ministry of Industry and Information Technology.

全新奇瑞QQ將以純電的方式重生,定位3-5萬元微型車市場,將與QQ霜淇淋共同探索微型電動車領域。

The all-new Chery QQ has a high score of 2*0*0mm, which is slightly larger than ice cream; The axle distance reaches 0 meters 0, while ice cream is less than 0 meters.

The four-door and five-seater model has a peak motor power of 40kW, which can rank among the top models in the same price range.

當下的微型車市場已完全被純電車取代,以五菱巨集光MINI EV為首,率先破局,常年穩銷20萬+。

奇瑞的QQ霜淇淋以及小螞蟻合計年銷量接近10萬,成績並不算差。

The mini car in this price segment is quite pure in positioning, that is, daily pick-up and baby travel, there is almost no high-speed demand, one is that the safety factor is not high, the second is that the power is really not good, and the third is that the battery life is very low.

Appearance and price may be the key factors influencing potential consumers to buy a car, either cute and beautiful, or cost-effective enough, and the influence of the brand may be small.

Chery QQ wants to pull teeth from the mouth of the tiger and grab the stutter from the mouth of the veteran Hongguang MINI, and it must not only rely on the feelings of the old car, the price is the key.

QQ can be regarded as Chery's starting model, but also the domestic mini car game-breaker, with its rounded shape and low price quickly gained a foothold in the market, at its peak even sold a QQ every three minutes.

It's just that the market is changing, and no matter how strong the car is, it is difficult to resist the changes of the times.

With the upgrading of consumption and the shrinking of the mini car market, QQ has gradually faded out of the mainstream vision.

The reborn version of QQ is Chery's attempt to reproduce the influence of classic IP in the new energy era, which is a tribute to history and a new exploration of the micro electric vehicle market.

Proofreading by Ren Ying