Business Daily all-media news（椰網/海拔聞記者 張藝）3月21日，同程旅行發佈《2025清明小長假旅行消費趨勢》，解碼大眾旅遊消費的五大新風向。
Tongcheng Travel data shows that during the Qingming holiday in 6 years, the travel consumption demand of the general public continued to upgrade. The proportion of high-star hotel bookings in non-first-tier cities increased by 0 percentage points compared with the same period last year. Tourists are more willing to pay for diversified travel experiences, and immersive scenic tours and research products with a stronger sense of participation have attracted the attention of tourists.
Wearing Hanfu to check in to the museum and sweeping the ancient rites has become the "Spring Co., Ltd." for young tourists, and the ritual sense of traditional festivals and customs has started modern cultural tourism consumption. Tongcheng travel data shows that during the Qingming holiday in 2025 years, outing, tea picking, spring garden tours, etcThe search popularity of traditional cultural festival experience related to the Qingming Festival surged by 75% year-on-year. During the holiday, many historical and cultural scenic spots took advantage of the opportunity to launch folk scenes, where tourists wore Hanfu hairpins and willow branches, and wrote memorials on plain notes, reconstructing the cultural identity of Qingming with concrete rituals, and the creative expression and emotional value of traditional festivals and customs are being transformed into a new paradigm of cultural and tourism integration. The member service centers of some offline airports and high-speed rail stations of Tongcheng Travel provide users with fancy pick-up, destination check-in and other travel services, adding more ritual to the user's arrival.
With the more diversified demand for mass tourism, the tourism market has ushered in the trend of "anti-special forces" consumption. Characterized by a slow pace and healing orientation, "lying flat travel" has replaced high-intensity check-ins and has become a new choice for tourists to release stress. Tongcheng travel data shows that 2025New Year's Eve Hot Spring/SPA類酒店預訂熱度同比上漲23%。城市居民對本地民宿的預訂熱度增長近三成，成都、三亞、大理、珠海、廈門等目的地熱度居前。其中，三亞各大高端度假酒店推出“海島冥想”“落日瑜伽”等療癒專案，將“泡酒店”轉化為身心放鬆的完整閉環；大理洱海民宿集群推出紮染體驗、圍爐煮茶等在地化服務，構建“住下來即是旅行”的沉浸式休閒場景等業態，吸引年輕遊客前往。
Participation is also a travel element that mass tourism people pay attention to. Tongcheng travel data shows that during the Qingming holiday in 2025 years, domestic sports events and music performancesThe popularity of related tourism searches surged by 20% year-on-year, and some popular research products were sold out 0 days in advance, reflecting the shift of tourists from "passive viewing" to "active co-creation".
On the Tongcheng Travel platform, museum history, stargazing/space themes, artificial intelligence, natural sciences and intangible cultural heritage are the most popular research travel themes during the Qingming holiday. The audience of these travel products has also expanded from urban young people and parent-child groups to people of all ages in different tier-level cities. The shift from "taking photos" to "hands-on participation" means that tourists are no longer satisfied with being spectators, but are improving themselves and experiencing the world through knowledge acquisition and skill practice.
[Editor-in-charge: Feng Chao]
[Content review: Zhang Jian]
Copyright Notice: All media text, pictures, video, audio and other copyright works of the International Tourism Island Business Daily are welcome to be forwarded, but without the written authorization and consent of this newspaper, it is strictly forbidden to include but not limited to reprinting or adaptation, quotation, etc., violators will be investigated for legal responsibility.